In the days gone by chatbot was a gimmick where there were hardly any benefits. But in the corporate world they have gone on to become an indispensable tool. If you are planning to develop a tool of chatbot it requires major investment along with financial planning. But there exist various reasons on why to choose a bot. Let us understand the benefits of bot
Your company is given a face
Bots is going to present your company a face when it is presented in front of the customers. It works out to be a frontier for the companies which is more in terms of a conversation than a mail or phone. This would have a major influence on the user experience and a decisive aspect on how user is going to view the interaction. The chat bot not only gives your brand an identity but would go on to accomplish the objective of the task group. The profile picture and the choice of the words would give an idea about the personality of the chatbot.
You would be available immediately
When you compare it to a traditional customer, a chatbot would be available round the clock. Not only during the day all possible support is extended to your customers during the weekend. A general impression is built when you have a large number of requests. A bot is going to process all of them if there is no rework. Sometimes a question may emerge which the chatbot may not be able to answer and it is forwarded to an employee.
If it is within working hours, it can be forwarded to a live chat. They are going to answer the standard set of questions which would reduce the burden on the chatbot. If there is any complicated question you may leave it to a bot. it is known by the name of a human switch where all requests are transferred on to the human beings.
It enhances the sales figures
If you are able to manage all information possible and transfer it to your client base at the right time, there is a possibility where you may increase your sales. An example is a proactive approach where a bot would provide all possible help and guide the customers during this process. It is going to help and assist the user, where a product is selected offering him reliable offers. A recent survey indicated that companies are able to increase their sales by 67 % if they are employing a chatbot.
- They are able to respond faster to customer queries. On an average they could answer them 3 times faster
- It also enables to increase customer satisfaction by 24 %.
The stage for a marketing strategy is formulated
A suggestion is to communicate with your customers in equal terms, rather than persuading them to be signing an email form. At this point of time the role of bots come into prominence, where they encourage a dialogue with a potential customer. As part of your conversational marketing module voice bots are a viable strategy. It would be developed on the basis of a bot. The best part is that communication would be a lot similar like an everyday conversation. On an average around 2 million requests are placed every week. This works out to be an enormous potential which the companies need to cash upon.
You may obtain inputs about customer behaviour
A major advantage of chatbot is that they provide insights when it comes to customer behaviour. You may be able to formulate your content strategy based on the feedback obtained from customers. It is necessary to analyse what are the problems your customers are facing and how you plan to overcome them. it is possible to formulate content which provides the right answers.
With the help of insights, it would be your product portfolio. An user could ask for a product which is not part of your product portfolio. Now in this case you may add the product to your collection.
Various possible implications would emerge
A chatbot provides a wide range of application and it is not limited a single industry. The popular examples are
- Sales- filtering of sales leads through the sales funnel
- HR- extending all possible support when it comes to on boarding
A bot extends all possible support to the HR department in numerous ways. A bot could answer questions from numerous applicants. Questions may arise from an open position, related to the application process or any questions which emerge due to an interview meeting. Their use could also relate to employee training. Their main role is to make sure that the content would be more interactive and not promotional in any way. it would be applicable for the on- boarding process.
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