Close this search box.
Close this search box.

What Should Go on a Marketing Calendar?

marketing calendar

The world of advertising can be a pretty chaotic business. Between planning marketing efforts and marketing campaigns, rushing to meet deadlines, and keeping up with the ever-evolving market, it’s pretty easy to get lost in the bustle of it all. 

This is why it’s super important for your company to utilize and refer to a marketing calendar for business. Welcome Software has one of the best marketing calendars available for you and your team members to work off of. In addition, they have several templates for you to choose from, all equipped to make your marketing plans easy to navigate. 

Whatever type of calendar you decide to use for your marketing strategy will document all marketing activity smoothly and efficiently. So let’s get into what exactly should be included on marketing calendars: 

Social Media

A social media calendar is one of the most important marketing efforts your team can make. Social media has exploded over the past decade, and content marketers everywhere use their best content ideas and marketing initiatives to reach their specific target audience. A social media calendar will help lay out all the content you have scheduled to post, and at a glance, it’ll give your team members a good idea of what to expect for the month.

A few action items and deliverables to include on your social media calendar are all of your live social channels, social networks, time slots (preferably the best time to post), and SEO and keywords related to whatever campaign you’re currently working on.

Content Calendar

Several types of content go along with marketing. A few of them include editorial content (such as blog posts), emails and newsletters, and video content. The best way for the marketing team to have a good grip on all of the important dates and campaigns is to have them scheduled all on the calendar.

Think of a marketing calendar as the source of truth for the marketing department: it’s nothing to worry about if it’s not on the calendar. But, if it is on the calendar, it’s definitely a priority!

Analytics and Metrics

Normally, analytics and metrics are plugged into excel sheets or spreadsheets. While this has proven useful in the past, moving those numbers over to a calendar template has a huge benefit.

By structuring your analytics in this way, you’re able to track these numbers in chronological order. By seeing how one month performed in a calendar view, you can set better marketing goals for the next campaigns and the upcoming months (or even the entire year).

Key Dates

This particular calendar won’t cover content types or a specific publishing schedule. Instead, it’ll just be a reference for all of the key dates and holidays throughout the year. By having this calendar, you’ll be able to plan different content types that relate directly to a holiday (such as Valentine’s Day, International Women’s Day, or National Margarita Day).

Plus, these key dates can include more personal dates that are related to you and your team. For example, birthdays, anniversaries, and other special milestones would serve as friendly reminders during a busy work week. Whether you have a small business or a larger corporation, having this visibility of personalized specific dates is an excellent way to contribute to a healthy work environment. 

Now that you have a good idea of which deliverables require marketing calendars, one of the best practices to focus on is budgeting. By creating and maintaining a solid budget, you’ll know which resources (such as apps or different platforms) you have to produce. This is especially helpful if you’re hiring outside freelancers or influencers for a specific role.

Apart from this, you can also read EntertainmentTech, and Health related articles here: Gaming LaptopsMoviezwapY8JalshamoviezWebsite traffic checkerKickassanimeDengue Fever777 Angel NumberSeptember 8 ZodiacKissasian666 Angel Number333 Angel NumberHoliday SeasonSamsung Galaxy Z Flip 3 reviewPUBG Launch Date in IndiaCovaxin vs CovishieldSears Credit CardGoDaddy EmailFree Fire Redeem CodeMangagoProject Free TVJio RockersBest Record PlayersNew iPhone 13Vivo Y53s ReviewEye ShapesM4uHDFever DreamMoon wateriPhone HeadphonesSpanish MoviesHip dips,  M4ufreeNBAstreams XYZCCleaner Browser reviewAvocado CaloriesBear Grylls net worthRihanna net worth 2021Highest Paid CEOThe 100 season 8Sundar Pichai net worthGrimes net worthF95Zonehow to change Twitch nameSherlock Season 5Homeland Season 9

Subscribe to Our Newsletter

Related Articles

Top Trending

April 22 Zodiac
April 22 Zodiac: Understanding Taurus Personality and Compatibility
Are Kenzo and Carmen Still Together
Are Kenzo and Carmen Still Together? A Look At Their Post Love Island USA Relationship
Skai Jackson Mom
Meet Skai Jackson's Mom: Kiya Cole - The Woman Behind The Star Actress's Success
Brett Ashley Sirianni
Brett Ashley Sirianni: A Closer Look At Nick Sirianni's Wife And Family Life
Jojoy Minecraft
My Experience With Jojoy Minecraft in 2024 [Image Guide and Tips]


Most Expensive Handbags for Women in the World
Elegance Redefined: 10 Most Expensive Handbags for Women in the World
Gift Ideas for Men
10 Thoughtful and Unique Gift Ideas for Men Who Have Everything
pohela boishakh 2024
Pohela Boishakh: Celebrating Bengali Culture and Heritage Festivities
Korean Beauty Secrets
10 Korean Beauty Secrets for Youthful Energy: Stay Young & Vibrant
Ancient Philosophers Guide to Happiness
Unlocking Happiness: Timeless Lessons from Ancient Philosophers


Are Kenzo and Carmen Still Together
Are Kenzo and Carmen Still Together? A Look At Their Post Love Island USA Relationship
Skai Jackson Mom
Meet Skai Jackson's Mom: Kiya Cole - The Woman Behind The Star Actress's Success
Jojoy Minecraft
My Experience With Jojoy Minecraft in 2024 [Image Guide and Tips]
Meet the Iconic Couple From the Woodstock Album Co - tymoff
Meet the Iconic Couple From the Woodstock Album Co - tymoff [2024 Updates]
spice girls reunion victoria beckham birthday party
Spice Girls Surprise Reunion: Beckham's B-Day Bash Ignites Rumors


Jojoy Minecraft
My Experience With Jojoy Minecraft in 2024 [Image Guide and Tips]
Mobile Sports Betting Apps in the US
The Surge of Mobile Sports Betting Apps in the US, Benefits and Drawbacks
Pokemon Go Updates Avatars Maps Photos
Pokemon Go Update: New Changes to Avatars, Map, Photos & More
Apple's First Approved iPhone Emulator Launches
Apple's First Approved iPhone Emulator Launches, Then Gets Removed
Prime Gaming
Is 2024 the Year Prime Gaming Takes Off?


netflix profit boost password sharing crackdown
Netflix's Profits Soar Amid Password Sharing Crackdown
Elon Musk's Fascination with OpenAI
Elon Musk Calls Off India Trip Due to Tesla's Challenges in the US
Nurys Cooley
The Empowering Work of Nurys Cooley: A Trailblazer for Women's Rights
Elon Musk India Tour 2024 Itinerary
Elon Musk Historic India Visit 2024 Itinerary: The Agendas So Far
Douglas Palermo
Financial Status of Douglas Palermo After His Bankruptcy [2024 Update]


Files Over Miles
Files Over Miles Shutting Down: A Guide To Choosing The Right Alternative in 2024
tesla self driving technology launch in china
Elon Musk Announces Tesla's Self-Driving Tech Launch in China
Mark Zuckerberg launches Meta New AI
Mark Zuckerberg Launches Meta's New AI: Discover the Latest Features!
Microsoft Vasa 1 AI Animates Images to Move Speak
Microsoft's VASA-1 AI Brings Any Image to Life with Movement and Speech
Nokia Magic Max 5G
Nokia Magic Max 5G: A New Era of Smartphones Begins


A Comprehensive Experience with Dr. Aravind Bhateja
A Comprehensive Experience at Sparsh Hospital in Bangalore with Dr. Aravind Bhateja
why veterans choose Out of Town Rehab
Finding Freedom: Why Veterans Should Opt for Out-of-Town Rehab?
Rock Hudson Last Days
Rock Hudson's Last Days: The Untold Story of His Final Moments
Best Stress Relief for Each Zodiac Sign
Relaxation by the Stars: Best Stress Relief for Each Zodiac Sign
Covid 19 No Link Asthma Risk Study
COVID-19 Does Not Raise Asthma Risk, Researchers Confirm