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Website Traffic Checker: 12 Best Tools for Competitors Research in 2023

Website Traffic Checker

Website Traffic Checker has become an important part of the digital marketing toolkit. They allow you to compare your traffic and marketing strategy to those of competitors, as well as observe what market leaders are doing. Because competitor research is the bigger background here, most of the tools we’ll look at are, at their core, competitor research tools, but we’ll concentrate on their Website Traffic Checker and reporting features.

Terms play a role in this domain, and we’ll discuss keyword search volumes, also known as “popular keywords” because they connect traffic and possible strategy.

So, let’s discuss here Website Traffic Checker tools and how they might assist you.

What an Online Website Traffic Checker Can Do for You?

If you want to stay on top of any and all website ranking issues, it can be very beneficial to look into all of the estimation options available to you. It may also assist you in comprehending all of the things that they may be able to achieve for you. Examining Website Traffic Checker summaries can help you:

Highlight Demographics: Estimators can provide you with information about the total number of visitors to your site. They can assist you in determining where these individuals are located in the country or around the world.

Bounce Rates: These summaries can be quite beneficial to persons who wish to remain on top of bounce rates and related issues. If your site visitors tend to stick around for a while, you can use this information to guide your future actions. If they leave for other sites almost soon, you’ll be able to figure out which changes are necessary.

Highlight Search Metrics: It can also be beneficial to learn about specific searches conducted via search engines such as Google, Yahoo!, and Bing. It may help you with keyword selection and related subjects if you can pinpoint search keywords that bring users to your site.

Improve Posting Strategies: People who construct and maintain websites are naturally interested in finding out what changes they can make to improve engagement. Fortunately, estimators can be quite useful in applications aimed at increasing engagement. They can assist site owners in determining the most efficient posting periods of the day or week. Analyzing the times of day that lead to the best results can be immensely wise if you want to get the most out of your posts and blogs. The last thing you want to do is waste a great post by scheduling it for a timeframe that isn’t ideal for interaction.

Improve Page Performance: These devices can assist users who want to identify the most powerful pages on the web. They can also assist people who want to be able to focus on specific pages that aren’t up to par. If you want to examine individual page performance without making mistakes or misconceptions, a good estimator’s help might be invaluable.

Track Mobile Friendliness: These days, businesses must devote a significant amount of time and effort to the mobile environment. This is due to the fact that more individuals are using their mobile devices for online browsing applications than ever before. The truth is that consumers use their mobile devices to browse the Internet more than they do their desktop and laptop PCs. If you employ a reliable Website Traffic Checker, it can assist you in making important decisions about your mobile strategy. Businesses nowadays frequently devote a significant amount of work to creating mobile-friendly websites. Mobile-friendly websites are more important than ever before.

Compare Active Campaign: Companies are frequently in charge of multiple digital marketing campaigns at the same time. If you want to be able to compare your active campaigns with precision, one of these tools can help. These tools can assist you in identifying all of the Internet initiatives that are generating conversions and traffic for you. They may also assist you in identifying all of the campaigns in those departments that aren’t performing properly. If you want to be able to distinguish between the good and the bad, Website Traffic Checker can help you do so.

Now, let’s look at some of the best Website Traffic Checker tools for conducting competitive analysis and driving traffic to your website.

1. Semrush

Do you want to know how many people visit your competitors’, possible partners’, and prospects’ websites? Semrush allows you to investigate the performance of any website. It allows you to monitor domain performance, including visits, visits per page, visit duration, and traffic rank. It also allows you to evaluate the volume of website traffic of possible partners or competitors to see how you stack up against them. You can also discover the percentage of mobile vs. desktop traffic, as well as user interaction. Keep an eye on the current trends and identify up-and-coming players and leaders. Also, analyze the audiences of possible partners or competitors, assess growth, and learn what a user wishes to see on the website. Create co-marketing assets for your partners’ platforms by identifying popular content themes and blogs. Identify the most active marketing channels, connections, backlink suppliers, and affiliates, as well as corporate expenses.

Compare the online performance and traffic of your website in different locations, and find out where your competitors are active. Evaluate and evaluate tactics and plans across various channels, monitor traffic trends, uncover niches and markets, and learn customer behavior to make a wise decision.


  • There are numerous tools available.
  • Data that is accurate
  • The Most Comprehensive SEO Tool


  • Curve of Learning
  • For some, it is prohibitively expensive

2. Similarweb

Similarweb enables you to understand what is occurring online on your site in the simplest and quickest way possible. You can examine the performance of your app and website, conduct industry research, conduct audience research, expose affiliate marketing and advertising, and investigate the competitors.

Monitoring websites will provide you with investment suggestions, such as how to produce more leads, engage sales, detect fraud, and so on. Through the TrafficMeter addon, which allows you to access the website’s insights and data, Similarweb also gives you access to website analytics.

Access all data at your fingertips and boost your website’s profitability by understanding what’s going on behind the scenes. In addition, Similarweb provides an objective and unbiased assessment of an app’s and website’s performance.

With all of the information at your fingertips, you may develop digital strategies by making real-time decisions based on reliable information from your competitors’ websites. Similarweb has a free plan for gathering data, or you can upgrade to an enterprise subscription after speaking with a specialist.


  • You can export the statistics to PDF using the program.
  • To examine estimates from a given period and country, use a filter.
  • When it comes to website traffic estimators, the outcome is almost exact.
  • The ranking method provides a quick overview of traffic.
  • It enables you to obtain information on various sorts of traffic separately.


  • The free edition has a limited set of features.
  • The pricing structure is opaque.
  • There is no trial period.
    Website Traffic Estimator
    Photo Credit:

3. Ahrefs

Ahrefs was spot on with this prediction. It was only 40 visits wrong on its estimation of the site’s organic online traffic, which is extremely impressive. It’s no secret that I love Ahrefs and think it’s the best all-in-one SEO tool out there. Its crawlers routinely uncover more connections than any other program I’ve ever used, and its traffic estimations have shown to be accurate. However, there was some chance involved here; Ahrefs has a habit of underestimating traffic by at least half. Indeed, Ahrefs has never claimed that their Website Traffic Checker is precise; in fact, Tim Soulo has said expressly that “there is no such thing as ‘correct search volume.'” As a result, when I’m trying to estimate website traffic, I’ll suppose it’s anything between 50% and 100% greater than what Ahrefs reports.


  • Allows for rival website analysis.
  • A fantastic backlink checker.
  • This website traffic estimate application provides nearly exact facts.


  • It’s not free, and it’s a little pricy.
  • The site explorer can be slow at times.

4. Google Adwords Keyword Planner

The Google Adwords Keyword Planner has long been used to find keywords for SEO purposes. Webmasters with an Adwords account, which they use to manage pay-per-click Google ads, usually have access to keyword search volumes as well. However, a common misunderstanding is that you don’t need to pay for advertisements to check keyword search volumes.

When you log in to the Keyword Planner, you have two options, the second of which we’ll go over in greater depth:

“Come up with keyword suggestions to help you target people who are interested in your goods or service.

Find out about search volume and forecasts: View historical search traffic and other metrics for your keywords, as well as projections for how they might perform in the future.”

Allow us to walk you through the procedure of getting to the Website Traffic Checker, which is why so few people are aware that it is available for free, so bear with us.

To begin, make sure you have a Gmail account and head here to sign in.

If you’ve used Google Analytics or Keywords before, you could notice a paid ad set up process at this point. If this happens, sign out and make sure you’re using Google Chrome in private mode.

You should now be able to “Skip the guided setup” when you sign in.

You should now be on the Overview of All Campaigns page. To get search volume and forecasts, go to tools, keyword planner, and then Get search volume and forecasts.

Enter relevant keywords and domains in this Website Traffic Checker, and Google will provide keyword suggestions. Keyword suggestions can be sorted using a variety of criteria to assist you in deciding which keywords to employ. Average monthly searches, competition, ad impression share, top of page bid (low range), top of page bid (high range), and account status are among the metrics available.

5. Alexa

With the Alexa estimate tool, you may conduct a competitive study and increase traffic to your website. Alexa can assist you to learn about a site’s flaws, marketing opportunities, and strengths. Simply enter a website, and you’ll be presented with a number of options for increasing your website’s organic traffic:

This is an opportunity to learn what keywords are utilized to drive more traffic, as well as to assist yourself come up with content ideas and develop a strong plan.

When comparing your site to online competitors, competitive benchmarking entails looking at how your site gets traffic from keywords, search, and backlinks.

Website traffic: Alexa Rank, referral sources, engagement metrics, and more can provide you with information and reports on website traffic.

Alexa may provide you with information about your audience’s preferences, such as what they desire, what keywords they search for, and what topics they want to read about.

When you surf, you can install the browser extension to get a free analysis of millions of websites. The advanced plan, which starts at $149/month and includes a 14-day free trial, offers even more capabilities.

6. SiteWorthTraffic

SiteWorthTraffic is a simple and easy-to-use Website Traffic Checker that calculates your domain’s estimated value and traffic statistics.

It is also one of the greatest Website Traffic Checker for determining the number of visitors to a website. Pageviews and users will be available on a daily, monthly, and annual basis.

You may also see what percentage of your traffic comes from Google, social media, or other external sources.

It is a completely free tool among other Website Traffic Checker that can be used to rapidly determine the value of any blog or website as well as its global rating. It also displays the site’s Alexa rankings, the most recently shared links on social media, the country where the webserver is situated, the IP address, monthly earnings, and yearly profits.

To use this tool, you do not need to create an account. Everything is free in this Website Traffic Checker, and you can obtain a variety of statistics.


  • The interface is simple to utilize
  • Tool to estimate website traffic for free
  • Aside from SimilarWeb and Alexa data, you’ll also get daily, monthly, and yearly projections.


  • The traffic estimation isn’t the best in the industry.
  • Average is the revenue estimation algorithm.

7. Ubersuggest

Neil Patel’s Ubersuggest is a free and premium application that provides a wealth of website traffic data.

It’s simple to use, and the UI is designed with beginners in mind. This program makes keyword research and traffic analysis relatively straightforward, even if you’ve never done it before.

The Website Traffic Checker function provides a full analysis of your competitor’s traffic over time, as well as the most popular pages on the site and the keywords that bring them the most traffic.

All you have to do is type in the URL of the website you want to evaluate and hit the ‘Search’ button.

The ‘Traffic Overview’ page displays the overall amount of organic keywords for which the site ranks, as well as organic monthly traffic, domain authority, and backlinks.

You can also look into each area of the Website Traffic Checker report in further detail. Expand the ‘Top Pages’ results, for example, to see a breakdown of each published page on the site and the estimated monthly traffic it receives.

The anticipated number of backlinks, as well as the number of Facebook and Pinterest shares, are all included in the results. This information gives you a broad idea of what you’ll need to do to outrank that page in the SERPs.

The tool’s free version offers you access to the previous three months’ worth of data. Premium plans begin at $29 per month, making it one of the most affordable options on this list.

8. Rank2Traffic

Are you merely interested in a Website Traffic Checker? Then there’s Rank2Traffic. When it comes to features, it’s basically identical to Traffic Estimate. It’s also a free website traffic calculator. However, unlike SimilarWeb or SEMRush, it does not display its algorithm. The numbers are provided since they are based on the Alexa ranking algorithm. A higher Alexa rating indicates that a website has the potential to attract more visitors.


  • For seven years, it saves the history of a website.
  • An easy-to-use interface
  • The estimator of website traffic for free


  • There are no other features.
  • The numbers provided by the Website Traffic Checker are significantly less accurate.

9. Serpstat

Serpstat provides a diverse set of SEO tools. What began as a simple keyword research tool has evolved into a one-stop-shop for website analysis.

It has a lot of functions, and it’s still simple to use. Simply type in the URL and the program will generate a report of the Website Traffic Checker for you.

There are tools for backlink analysis, site audits, and rank tracking, as well as traffic checking.

This Website Traffic Checker analysis provides a wealth of information about your website. This also includes the organic and paid keywords. You’ll also find trend data, which shows you how the ranking, traffic, and keywords of the website have changed over time.

A free edition of the Website Traffic Checker permits you access to a small percentage of the overall data for a domain name. Premium plans begin at $69 a month and provide access to all of the tool’s data.

10. SpyFu

Another SEO tool on the list is SpyFu. It includes a plethora of useful features for both internet enterprises and individuals. SpyFu reveals all of your successful competitors’ search marketing secret formulas.

Search for any domain and discover where it’s appeared on Google over the last 12 years: every Adwords keyword they’ve purchased, every organic rank, and every ad variation.

These are some of SpyFu’s most impressive features:

  • Find the most accurate internet traffic data for any website in the globe quickly and easily.
  • With many analysis tools, it assists you in managing AdWords campaigns.
  • It’s simple to figure out which keywords are driving visitors to your website.
  • You may also look for your competitors’ most successful keywords.

Overall, this is one of the best Website Traffic Checker tools for moving on with your online success.

11. KeySearch: Keyword Research Tool For Google, Bing, Amazon, YouTube

Keysearch is one of the best keyword research tools, featuring practically all of the features you’d expect. Keysearch not only displays the term’s search volume but also the difficulty score, which indicates how well you can rank for that keyword.

While most sites use Google data for keyword research, KeySearch allows you to conduct keyword research on all major search engines, including Bing, Amazon –the finest keyword research tool for specialized sites, ad networks, and even YouTube.

For your seed keywords, KeySearch provides you with related keywords and long-tail keywords, as well as search and AdWords CPC data. Not to mention, you’ll obtain the search volume for the keywords you’ve entered at the same time.

What I enjoy best about KeySearch is that it displays the top sites ranking for a certain seed keyword as well as the metrics of those sites, allowing you to assess the difficulty more accurately. As a result, it’s a better Google Keyword Planner substitute. This Website Traffic Checker uses for Google, Bing, Amazon, and YouTube KeySearch.

KeySearch’s Advantages

It provides comprehensive SEO data on keywords, including their difficulty score and top-ranking sites for that keyword.

The best part is that it integrates Google Trends for the same phrase into the UI, making it easy to see how popular that search is over time without having to open Google Trends again.

KeySearch’s drawbacks include

KeySearch is not a free service. After the free trial, the cheapest package starts at $17 per month.

The interface is a little clumsy.

12. Pro Long Tail

When it comes to keyword research, Long Tail Pro is the indisputable king. This software is responsible for the creation of several fantastic Amazon niche site bloggers.

Long-tail Pro is well-known for its precise search traffic analytics, first-rate keyword difficulty assessments, and Amazon review counts.

Long-tail Pro allows you to submit a seed keyword and receive 800 long-tail keywords in response. These are frequently the keywords that marketers overlook because of their low difficulty scores.

You can also use this Website Traffic Checker to get search traffic data for up to 10,000 keywords by simply importing them.

Advantages of Long Tail Pro

Long-tail pro is precise, quick, and dependable.

It displays domain information, exact match domains (if any), and local and global search data for the seed keyword entered.

You can create projects out of the keywords and export/import them for later usage.

If you’re into amazon niche blogging, Long Tail Pro provides amazon review data on the same dashboard, which is a good feature.

Disadvantages of Long Tail Pro

The Keyword Planner upgrade now affects the Longtail pro, requiring at least one current Adwords campaign to acquire the search volume.

It can get a little sluggish at times.

How to use a Website Traffic Checker to boost your web traffic?

Of course, knowing how to comprehend a competitor’s traffic is only as good as the steps you can take with it.

To begin, you must first determine who your competitors are, and thinking of that you should use a Website Traffic Checker for your website.

Their firm must be in the same or a similar niche as yours, if not identical. Then you should look at how much traffic they get. If the numbers are already significantly lower than yours, you should not be concerned; rather, they should be looking up to you.

If they are ahead of you or your stats are similar to theirs, they should be included on your list of competitors. Second, go to their website and social media profiles to learn more about them. After that, have a look at their keyword profile. Thus, you will search for the greatest Website Traffic Checker and use that.

If they’re getting more traffic from different keywords, you should try employing the same ones. However, if they’re using the same terms as you and yet generating more traffic, you should figure out what you’re missing out on.

Examine the design, speed, interface, and content of their website. Make use of this knowledge and try to imitate their method without plagiarizing their substance. To put it another way, let it inspire you.

It’s no surprise that your competitors have more traffic if they use digital marketing platforms that you don’t. Make sure your company is always in close proximity to your target demographic.

Device Categories for Site Traffic Estimation

If you want to get the most out of Website Traffic Checker tools, you should be aware that they fall into two groups. There are technologies that just calculate organic traffic. The bulk of websites get a lot of traffic from Google and other well-known search engines. This is referred to as “organic traffic”. It’s important to note that the estimates people get from these gadgets don’t take into account any traffic from multiple sources. As an example, consider social media sites.

There is also a plethora of programs that estimate traffic in its entirety. Visitors visiting the site can start at any point. They can begin by posting on message boards or on social media sites such as Twitter and Google+. They can even start with traditional search engines and use the best Website Traffic Checker.


These Website Traffic Checker all overlap in terms of what they provide, with the premium sources clearly outperforming the free ones.

For newcomers, free resources may be sufficient to get them started. It might take as little as five minutes to receive insights to help you develop your audience and improve your marketing if you require a Website Traffic Checker. Comparing your firm to other businesses in your area, or even similar businesses on the other side of the planet, can provide you a competitive advantage and help you outperform your competitors if you take advantage of Website Traffic Checker.

And now you have a nice list of resources to choose from if you need a Website Traffic Checker. Best of luck!

Frequently Asked Questions (FAQs)

What Will Website Traffic Checker Tools Look Like in 2023?

I hope the Website Traffic Checker tools have raised a few issues in your mind. Let me go over some of the most often asked questions regarding these SEO tools.

Which of these Website Traffic Checker is the most accurate for monitoring website traffic?

Many of you, I’m sure, desire to know how much traffic your website receives. If you’re inquiring about your own website, let me be clear. The Google Analytics Tool should always be used. It is the most precise technique for determining how many pages visits your site receives.

What is the best accurate SEO tool for your competitor’s Website Traffic Checker?

Now it’s time to figure out how much traffic your competitor’s site gets. The problem is that each SEO tool displays data that is slightly different from the others.

However, the following are the most reputable and well-known sites in the sector. These Website Traffic Checker are recommended by the majority of well-known bloggers.

  1. Semrush 
  2. Ahrefs 
  3. Alexa 

Many large SEO scientists advocate the Website Traffic Checker as some of the best SEO tools. Semrush is also my personal favorite among all the other tools.

Can we rely on these Website Traffic Checker tools completely?

This is the most common question on everyone’s mind: are these figures 100 percent accurate? Keep in mind that only the website owner can tell you how much traffic his or her site receives.

Despite this, numerous SEO behemoths like Semrush, Alexa, and Ahrefs invest heavily in data mining and artificial intelligence. Only their premium users have access to all of their services.

As a result, we may say that these massive machines can offer us 95% accurate data. I believe it is sufficient precision to outperform the competition in our industry.

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