Amazon Reportedly Close to Launching its Own TVs

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You might be able to view Amazon Prime episodes on an Amazon TV in the near future. Hooray? Amazon has been working on Amazon-branded TVs for the past two years, according to a recent report from Insider.

There are two versions in the works: one built by a third party, TCL, that will be Amazon-branded and interface with Alexa, and another made by Amazon themselves. And a second TV, which Amazon engineers are said to be working on in-house.

The former might be released as early as October. There is no cost information yet, but they are expected to be 55-75 inches in length. It’s simple to see why the concept of watching Amazon TV series on an Amazon device via an Amazon Prime subscription appeals to Amazon. Nothing pleases Amazon more than that lovely, sweet vertical integration, as its (potentially anti-trust law breaking) Amazon Basics line demonstrates.

Plus, just as AmazonBasics products are featured prominently on the website, Prime movies and series might be featured prominently on an Amazon TV. Even though Apple doesn’t have a TV, the AppleTV interface puts Apple TV+, as well as Apple Music and other Apple media options, right at the top of the menu.

It’s obvious why Amazon wants a television. Should you buy it even if it’s a cheap and beautiful product? This is the firm that turned home security Ring devices into a police monitoring network. It gathers massive amounts of information on users in order to sell us as many items as possible. Alexa has been known to listen in on conversations. Please forgive us if providing the corporation with yet another physical anchor in the home does not strike us as an attractive prospect.

Amazon already sells a Fire TV stick, a TV adapter, and a remote that act as a streaming app platform powered by Amazon. It’s unclear if an actual Amazon TV would have the same user interface. It has also dabbled in the world of branded televisions. In December 2020, it released an AmazonBasics TV, although it was exclusively accessible in India. The device was around $410 in price.

However, it appears that the TV project has not gone smoothly. Ben Bergman, an Insider co-reporter on the story, tweeted, “the rollout has been riddled with logistical obstacles.”

Will Amazon’s TV be available in time for the holidays? Given how much money is so important to Amazon and Jeff Bezos, it’s probably a fair guess.

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