Every year, thousands of new eCommerce websites are created. It’s no secret that most of these sites don’t last very long because they fail to do one simple thing: rank on the first page for their search terms.
If you want a website where people can find what they’re looking for and buy it within seconds, then SEO is the answer.
In this blog post we will share expert tips on how to do this.
So let’s kick it off with the first one…
1. Do keyword research
Keyword research is the process of finding search terms related to your business in a data driven way. It’s easy to pick keywords that sound good, but if you want your eCommerce website to be profitable then it must actually have search volume behind it. You can do keyword research by using tools like SEMrush, Answer The Public and using the Google auto suggest function.
2. Target long tail keywords
This is a great strategy for eCommerce websites These are often more specific, longer phrases that will give you less competition in search results, allowing you to rank faster . To find these, use tools like the Google Keyword Planner or UberSuggest .
3. Do on-page SEO
On-page is a crucial aspect of SEO for an eCommerce website, so make sure you have the basics right. This means implementing things like page titles, meta descriptions and canonical tags to help Google index your site correctly.
4. Optimise product pages
Optimise each individual product with LSI keywords. LSI stands for Latent Semantic Indexing, it’s a fancy way of saying synonyms. For example, the keyword you’re targeting is Dog treats, a synonym to this could be puppy food. This gives Google context to what your page is all about. Add your LSI keywords in the product title, description and tags.
5. Optimise for a local audience
If you’re an eCommerce store that only ships locally then it’s important to add location signals to your pages so Google knows this when ranking them in searches from people within specific areas of interest . For example, if someone is searching “gardening equipment in Stoke”, it’s worth including that phrase on your page.
6. Image SEO
Make sure that all images include descriptive file names and alt text. This is especially crucial for products in a clothing eCommerce business. As many customers will be clicking on images, it’s important to rank your images on Google.
7. Create high-quality product pages (UX)
The main aim of any eCommerce website is to get people through the checkout process; however, if you want your business to be successful for years to come it’s important that you focus on creating quality pages . This is called user experience design. Make sure the page is modern and sleek looking.
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