On Wednesday, Amazon announced that its global website ranking system and competition analysis tool “Alexa.com,” which has been in operation for 25 years, will be shut down.
Alexa.com is an Amazon subsidiary that is well-known for its global ranking system, which lists the most popular online companies based on web traffic statistics from its partners.
In addition to the worldwide website ranking system, Alexa.com’s paid subscriptions include a full suite of SEO and competitive analysis tools.
According to a new support document, Amazon will shut down the Alexa.com platform in May 2022, and no new monthly statistics will be given after that.
“Alexa Internet was founded twenty-five years ago. We’ve made the painful choice to retire Alexa.com on May 1, 2022, after two decades of helping you locate, reach, and convert your digital audience. Thank you for trusting us with your content research, competition analysis, keyword research, and other needs “According to the firm.
Customers with existing subscriptions will continue to have access to Amazon data and SEO tools, even if Amazon is no longer offering new subscriptions.
Existing subscriptions will be active until May 1, 2022, UTC, after which time access will be withdrawn. Similarly, on December 8, 2022, Amazon APIs will be decommissioned.
Alexa.com’s organic traffic has been steadily declining, according to data from Semrush, an online visibility management SaaS platform, thus it’s plausible that Amazon is shutting down the site due to a considerable dip in its popularity.
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