While thinking about boosting business to the next level, a wide range of tools can come in handy. Among them are renowned pop-ups, which someone may call a controversial option. But what is their real essence? Let’s find out why the majority of companies and enterprises still use them and you should too.
What are pop-ups and why use them?
Pop-ups are dialogue boxes that appear on a website while scrolling. They can be of various types and contents, but the main objective is to provide a so-called intention to action, which potentially leads to getting a customer’s attention and, therefore, increasing sales and interaction.
How to use pop-ups effectively?
Floating blocks are being widely used by the majority of companies, including the biggest and most successful ones. Taking the Amazon website as an example, a newly landed user immediately sees the notification about the possibility of signing in and a pop-up with some information on delivery depending on the country. At the same time, numerous ad-blockers for web browsers appear, as pop-ups are often viewed as annoying. So the question is, how to use them effectively?
The right timing can turn an annoying floating box into a useful tool that will lead a user to further engagement and a potential deal. Among existing widget scenarios are time period (a pop-up will be displayed during a specific time only), scrolled more than 50% (when a user reaches a certain part of the page), time on the current page or site, etc. Having tested various types of scenarios will enable more engagement and improve conversion rates.
Choosing the right template is also a crucial part, as the first thing to notice is the design and layout of pop-ups. According to the Sleeknote survey, pop-ups with images showed higher conversions compared to the ones with text only. Adding an image simply makes a floating box more visible and attractive. A simple and understandable layout with a visible Close button won’t be detrimental to the general impression of a website.
Probably the most important part of pop-ups is their content. Due to the accurate wording, the desired result can be easily achieved. The main idea behind every appearing pop-up must be creating a win-win situation so that a potential customer gets something in return. In some cases, receiving weekly notifications may not be as attractive as getting a discount or free shipping. So the next step would be deciding on one of the pop-up options, which would suit customers’ needs the best.
Usually, pop-ups might suggest signing up for further emails and notifications via email or phone number (some can include social media as well) or redirecting a customer to any other page. One more useful option could be a chat button.
What are live chats and why use them?
Live chats are the tools that allow users to get in touch with customer service. They enable instant communication by responding to users’ immediate needs. Live chats have proven to be extremely effective. According to a Statista survey, published in 2020, more than 83% of customers were satisfied with their usage. On the official Samsung website, a live chat is used to ease the purchase process. It is also worth noting the convenient function of choosing a place for a live chat, which can open both on the official page and in one of the messengers of the user’s choice.
Live chats are also useful in terms of analytics and data collection. Based on previous live chat sessions and users’ behavior on a website, it becomes possible to assess the data to make the whole process more efficient and spare unnecessary explanations.
They can increase productivity by collecting personal data, such as age or location, which gives a more complete understanding of the audience. With an option of personalization, live chats can fit into a website layout very organically.
Final thoughts
Pop-ups and live chats are among already traditional but rather important tools. Due to their high efficiency, which can be observed based on various statistics and surveys, they are widely used by different companies.
Choosing the right timing and format of a pop-up will help to increase conversion rate as well as stay in touch with customers. In clients’ cases, useful pop-ups and live chats will optimize the whole process and lead to maximum satisfaction.
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