With brands focusing on sustainability and harnessing the power of plant ingredients, there is an upward trend observed in the launch of vegan products. Moehair, a revolutionary American brand, has launched its all-new luxury collection of vegan hair care products. The plush new Luxx range is formulated by combining superior ingredients known to transform your hair care journey. With a 30+ legacy of producing salon-grade products, the latest premium collection marks the brand’s step towards veganism. The exclusive launch of Luxx targets achieving salon-like hair in the comfort of the home and focuses on tangible results.
Vegan products in the cosmetic industry have been rising in their attempt to reduce carbon footprints and safeguard the environment. Consumers are also leaning towards veganism as it involves manufacturing products following ethical practices. With a curtain on animal rearing and using plant-based alternatives and cruelty-free testing, luxury vegan haircare is scaling the markets.
Luxx Collection Leans Towards Vegan Formulation
The exclusive launch of the Moehair vegan hair care range is driven by purpose and works on putting together products formulated with the finest plant-based ingredients. The products’ innovative and result-driven Fermentoil Hair Complex is a game-changer that focuses on ultimate haircare at home. The complex combines five fermented oils extracted from argan oil, green tea oil, sunflower seed oil, camellia seed oil, and sweet almond oil. Apart from the five fermented oils, shea butter is also one of the ingredients. The curated blend of ingredients restores hydration, combats frizz, deeply moisturizes, and shields hair against external aggressors.
Moehair is excited to venture into vegan products and focus on conscious consumerism. This also focuses on creating innovative, sustainable, and effective luxury products available to customers at an affordable price. With most customers focusing on vegan and cruelty-free products, the aim is to streamline the reach of good-quality products to the masses.
Products Launched Under the Luxx Range
Luxx Range is curated and designed to meet the hair’s unique needs. The four products under the Luxx portfolio include high-quality styling products and deep conditioning solutions for natural and colored hair. With premium products for use at home, it is now possible to nourish and take care of all hair types at home. The range includes four products – Luxx Blow Dry Cream, Luxx 10 N 1 Leave-In Conditioner, Luxx Deep Conditioning Hair, and Luxx Violet Deep Conditioning Mask.
Each product offers its own advantages and benefits. Luxx Blow Dry Cream is a lightweight hair styling cream perfect for all hair types. The high-performance styling product is formulated to get salon-like results at home. Luxx 10 N 1 Leave-In Conditioner is another premium-grade product offering heat protection, sealing moisture, reducing split ends, detangling hair, and reducing overall dryness.
The range also includes two deep moisturizing hair masks. Luxx Deep Conditioning Mask focuses on bringing at-home luxurious hair transformation with its ultra-hydrating and nourishing deep conditioning mask. Luxx Violet Deep Conditioning Mask is specifically formulated for color-treated hair. The richly infused violet pigments neutralize unwanted brassiness, restore vibrancy, and keep the color fresh.
With the fresh launch of the premium salon-grade luxury vegan range, Moehair is all set to transform the haircare industry. With a dedication to bringing out luxurious vegan products with a pinch of affordability, the brand commits to democratizing premium prices on luxury products. With a presence across the United States, the Middle East, Africa, Canada, etc., Moehair aims to empower through innovation and quality formulations.
