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Noise’s Luna Ring: Revolutionizing India’s Smart Ring Market

Noise's Luna Ring

Indian lifestyle brand Noise is stoking the fire of competition in the smart ring sector with the launch of its Luna Ring. This follows hot on the heels of Boat’s inaugural foray into the category, and more brands are rumored to be joining the fray.

Noise’s Luna Ring comes with a host of features, tracking over 70 different health metrics, and the company claims it leads its class in performance.

The Luna Ring comes in seven different sizes and five color options: Sunlit Gold, Rose Gold, Stardust Silver, Lunar Black, and Midnight Black. It can now be pre-ordered through Noise’s website, Gonoise.com, via an exclusive Priority Access pass. This pass not only reserves your Luna Ring but also grants access to a range of benefits.

For a flat fee of Rs 2,000, Priority Access pass holders get a direct cash benefit of Rs 3,000 through an additional Rs 1,000 discount on their Luna Ring purchase. They can also buy the Noise i1 smart eyewear for half its usual price, only paying Rs 4,499. Additionally, pass holders receive free liquid/damage/theft insurance worth Rs 2000 and have access to a variety of exclusive brand offers and benefits.

In terms of design, the Luna Ring stands out with its sleek 3mm form and ultra-lightweight build, thanks to the use of fighter-jet grade titanium. Its diamond-like coating promises resistance to scratches and corrosion, promising durability and robustness. The ring also caters to all skin types with its hypoallergenic smooth inner shell, and a pointed edge on the outer shell ensures proper wear.

The ring houses advanced sensors like Infrared Photoplethysmography (PPG) sensors, Skin Temperature sensors, and a 3-axis accelerometer sensor within a flexible rim, enabling exceptional health tracking capabilities. Internal bumps ensure accurate sensor readings by minimizing the gap between the skin and the sensors.

The Luna Ring provides daily Sleep, Readiness, and Activity scores, helping users understand their body’s needs. It gives insights and recommendations on sleep patterns, provides an overview of your health status considering key body signals, and keeps track of inactivity, activity levels, and recovery.

The Luna Ring regularly measures body temperature, influenced by factors such as diet and exercise every five minutes. It combines these readings with heart rate and SPO2 data to derive a comprehensive health score.

The ring is compatible with iOS 14/ Android 6 and above, and automatically receives firmware updates. Thanks to Bluetooth Low-Energy (BLE 5) technology, the Luna Ring is also water-resistant up to 50 meters or 164 feet. On a single 60-minute charge, the Luna Ring promises a battery life of up to seven days.


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