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Market Square Tower Raises the Bar for Luxury Apartments by Opening a Day Spa

A successful luxury spa is one that pays attention to the details, especially the ones that your residents will notice. This requires paying attention to every touchpoint your customer will encounter when engaging with your brand, both online and offline. One luxury apartment building, Market Square Tower, developed an end-to-end spa feeling like hotel service, which is the jewel of the building.

To give some background, Market Square Tower is a luxury, residential high rise in downtown Houston, Texas. It is located in close proximity to professional sports venues, top restaurants, and stellar nightlife activities. Residents at Market Square enjoy a wide range of amenities, ranging from an infinity Sky Pool, which features a glass-bottom pool that suspends out 500 feet over the streets of Downtown to a sky gym with a state-of-the-art fitness studio. This fitness studio includes a virtual golf simulator with a movie theatre. Now, the spa and wellness center is turning heads.

LICO Spa & Wellness will be ground zero for the introduction of ‘dwellness – wellness where you live,’ a new wellness lifestyle concept for Market Square Tower. With LICO Spa as the wellness hub for Downtown Houston, dwellness establishes a new category of wellness community that is purpose-built with health and happiness in mind, creating opportunities to elevate energy, experience exceptional healing services, and form meaningful connections both personal and collective. In a fully renovated 2nd floor location with stunning interiors, LICO Spa will showcase opportunities to elevate energy and performance, to savor exceptional healing services, and to explore wellness where you live.

In addition to massage, body treatments, and customized skincare, LICO Spa’s wellness programming will include a focused range of recovery treatments and a dramatic thermal circuit. Its recovery zone will deliver a selection of restorative options such as assisted stretching and percussive and compression therapies. The hot and cold zone, featuring a steam room, Himalayan salt sauna, cool-down experiential showers, and thermal loungers, introduces Houston to the next generation of contrast bathing to boost metabolism, accelerate recovery, and improve health.

Residents will also enjoy exclusive ‘dwellness’ privileges, including in-home treatments and services, expanded wellness programming, and complimentary access to virtual wellness experiences. To see content around LICO Spa & Wellness, visit Market Square Tower’s website.


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