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Instagram has sought a way to minimize negative comments on the platform and give more prominence to positive or valuable comments for users: and they are pinned comments. Did you know how to pin Instagram comments?

We will tell you the methods of pinning your posts’ best comments for all to see. We will also discuss the 3 best ways to use pinned comments.

What are pinned comments on Instagram?

Pinned comments are one more comment that appears at the top of a post or in the summary of comments that appear in the feed. 

When someone pins someone else’s comment, authors are notified that their comments have been highlighted in the post. This option to pin comments is a kind of help to moderate the comments.

How to pin Instagram comments?

When you post something on Instagram, and you want people viewing that post to focus on a few comments you like, you can pin up to three comments on a single post.

Related Read: How to edit stories on Instagram?

These pinned comments appear at the top of the post’s comments regardless of when they were posted. 

But you can only pin content to your posts.

To pin a comment, you have to go to the comment you like, slide it to the left, and three options will appear. 

The pin option is what allows you to pin a comment on your Instagram post.

Attention: because there are some rules…

• You can’t pin your comments. 
• Can’t pin replies to comments.

Do you want to know more about Instagram and its features? Read how to share a YouTube video on Instagram.

How to use pinned comments on Instagram?

Pinning comments on Instagram posts can be very useful because brands can show what they want when a person first arrives at any of their posts. 

Here are three examples of how you can use Instagram-pinned comments strategically. 

Use it as reviews or testimonials from your users.

We all know that the reviews or opinions of other people about a product we want to buy will help us decide on the purchase. 

Pinning positive user comments will allow you to highlight user testimonials or reviews in real-time. In this way, it will help the following people who see your publication also to read the positive reviews of other users.

Use it to answer frequently asked questions. 

When a user asks you a frequently repeated question, answer and then pin that person’s question. In this way, when someone has the same question, they will first see your answer and no longer have doubts about your product or service. 

Pin interesting comments.

Use this functionality to highlight comments that make users want to know more about your posts or content. 

In this way, you can hook users to your publications. Also, in this way, depending on what type of content you publish, you can use it so that people want to continue commenting, that is, to start conversations with your followers.