The United Auto Workers (UAW) just hit a home run in Tennessee! Volkswagen workers there gave the thumbs up to joining the union, which is a massive win for the UAW.

It’s no secret that the union has been through some tough times lately, but this victory is a game-changer as they gear up for another shot at organizing Tesla.

Now, let’s rewind a bit. Recently, the UAW experienced some setbacks in Chattanooga, but this time, they excelled. It’s a real turning point for the union, which has been around for nearly nine decades. They’ve been dealing with a shrinking membership, a messy federal investigation, and some pretty big flops when it comes to organizing in the auto industry. But now, with their new president, Shawn Fain, at the wheel, the UAW is ready to shake things up.

The vote count went down to the wire on Friday night, but when the National Labor Relations Board finally tallied everything up, it was a landslide. Reuters reported that a whopping 73% of the votes were in favor of unionizing. That’s 2,628 for and only 985 against!

Last year, the UAW went on a massive 46-day strike that brought all three Detroit car companies to their knees. It paid off big time, with some of the juiciest contracts the union has seen in years. However, Fain asserts that they are just beginning their journey.

Now, they’ve kicked things into high gear, encouraging thousands of non-union auto workers to sign up. They’re going after nearly 150,000 workers across 13 companies, including the big kahuna: Tesla.

This win at Volkswagen is one for the history books. It’s the first time the UAW has successfully organized a foreign car company in the South. And they’re not done yet—next month, they’re rolling into Alabama for another unionization vote at Mercedes-Benz’s factory.

The Tesla Warm-up

The UAW’s success in the South is just a warm-up for the main event: taking on Tesla.

Now, Tesla has never had a union vote at any of its US facilities. The electric car giant has been on the UAW’s radar for a while, but they’ve always hit a wall thanks to the company’s hardcore anti-union stance and CEO Elon Musk‘s fiery rhetoric.

The UAW’s last attempt at Tesla kind of fizzled out back in 2019. A federal criminal investigation sidetracked them, leading to the imprisonment of two of their former presidents and severely damaging the public’s trust. But the UAW has since cleaned up its act with some government-led reforms, and in March 2023, Shawn Fain became the union’s first democratically elected president.

Apparently, some Tesla workers were starting to get the union ball rolling during the UAW’s huge strike last fall, according to a union official who spoke to The New York Times. At first, Tesla actually benefited from the work stoppages at other automakers. But labor experts have warned that if the UAW continues to gain momentum elsewhere, it could spell trouble for Tesla down the line.

So, there you have it. The UAW is on a roll, and they’ve got their sights set on the big prize: unionizing Tesla. It’s going to be a tough fight, but with their recent wins and new leadership, they might just have a shot at making it happen.

An Effective UAW Campaign is the Least Desirable Outcome for Elon Musk

If the UAW decides to go toe-to-toe with Tesla, it’s only going to add to the company’s growing list of headaches this year. Tesla has been riding high for a while, but it just reported its first drop in deliveries in the first quarter of 2024. It’s a sign that even the king of the EV world isn’t immune to the industry-wide slowdown in demand for electric cars.

To make matters worse, Tesla has been slashing prices left and right over the past year to try to attract more budget-conscious EV buyers. But all those discounts have taken a serious bite out of the company’s profit margins, which used to be the envy of the industry.

Now, Tesla has already bumped up wages for its factory workers in response to the UAW’s recent raises. Experts in labor say this move aims to prevent workers from becoming overly interested in joining a union. After all, many Tesla workers already earn more per hour than their unionized counterparts.

And that’s not all—over in Sweden, Tesla is already in the middle of a nasty dispute with striking mechanics that’s had investors biting their nails since the beginning of the year.

Tesla has a lot on its plate right now. And if the UAW decides to come knocking, it could be the cherry on top of a very stressful sundae for Elon Musk and company.