Israel has been in the media for various reasons lately, which has naturally affected tourism to some extent. That said, the country has stunning landscapes and animated cities that are well worth your time. Tel Aviv is a good choice for experiencing Israel in all its cultural richness and natural glory.
In December 2024, many countries, including the UK, changed travel advisory to parts of Israel. They have lifted bans on tourists to key cities like Jerusalem and Tel Aviv. The political developments in the coming months will reveal the future of tourism in the country.
Many tourists associate Tel Aviv with its marvelous beaches and delectable falafels. But the city is also a delight for art and architecture lovers. We have curated three such experiences you shouldn’t miss if you plan a trip to Tel Aviv.
#1 The Bauhaus-Style Buildings of Rothschild Boulevard
Imagine a museum of architecture where you can see how various styles have evolved in real time. This museum is under the sky, and you can enjoy it while sipping a Limonana, a traditional Israeli icy lemonade. Welcome to Rothschild Boulevard.
This fabulous street in Israel is a thriving exhibit for architecture aficionados. It features some of the best Bauhaus or international-style buildings globally. This concept uses basic geometric shapes like triangles and circles to create functional buildings.
The Bauhaus style, dating back to 1919, is also the backdrop of the recent Oscar-nominated movie, The Brutalist. These buildings reflect “truth to materials.” It lets you experience modern materials like steel and glass in their honest form without covering up with ornamentation.
One of the standout examples is the Independence Hall. The State of Israel was declared here in 1948. It has also been the site of the city’s first art museum. Besides Bauhaus-style construction, you can also find buildings reflecting the eclectic neo-oriental style of the 1920s.
#2 The Art and Craft Market of Nahalat Binyamin
Twice every week, Nahalat Binyamin transforms into a glorious handicraft market where you can find exquisite handmade items. Artists from all around Israel have come here to showcase their creations since 1987. It is the ideal way to imbibe the country’s local culture and have a memorable day.
Since this area is a tourist attraction, you can expect crowds of interested folks. Although the market is open most of the day on Tuesdays and Fridays, we’d advise arriving early. You will find more time to enjoy the creations and can also visit the adjacent Carmel Market to get fresh produce.
The street also has a bustling nightlife to complement the day’s artistic richness. Yedioth Ahronoth, a prominent Israeli newspaper, reports that this street gets so crowded on weekends that vehicles are often forbidden.
You can consider staying in a hotel close to Nahalat Binyamin to experience the unique vibe of the street fully. For example, the Alberto Hotel Tel Aviv is on the edge of Nahalat Binyamin. A central location lets you have your fill of the cultural attractions without spending too much time commuting.
Isrotel notes that staying in the vibrant heart of Tel Aviv also has other distinct advantages. For instance, you can take in panoramic city views from a rooftop pool. The night lights emphasize the revelry of people in pizzerias and ramen restaurants – a heartening sight in troubled times.
#3 The Tel Aviv Museum of Art
The Tel Aviv Museum of Art has become synonymous with the country’s cultural evolution. In 2023, the museum saw almost one million visitors from all over the world.
In January 2025, the Tel Aviv Museum of Art hosted an exhibition called Material Imagination. The exhibit captured Israeli society with an honest lens, showcasing the influences shaping the country.
In light of the war, the museum has seen significant turmoil. Many pivotal pieces have been securely stowed, and others have been closed until a peace agreement.
Even so, visiting this museum can be a brilliant way to witness the intersection of past and modern influences on Israel. It has hosted a heady range of exhibits, some depicting the impact of tragedy and inspiring healing and recovery.
While in Tel Aviv, you can also visit the Ilana Goor Museum. The building has stood since 1740, initially housing pilgrims. The artist lives here now amid an eclectic range of paintings and pottery. Plus, the sea views are astounding.
It is disheartening that beautiful cities with so much to explore now evoke insecurity in many travelers. Israel’s tourism has suffered considerably since 2023. Statista reported that the country saw an 80% drop in international tourist arrivals in 2023 compared to the year before.
However, one can hope the tides will change this year, with harmony prevailing over discord and unrest. A trip to Tel Aviv can be enthralling and insightful for anyone stirred by the impact of culture on society.
