It’s easy to say email marketing doesn’t work when your dashboard is full of unread emails. You might think email marketers are just getting lost in the sea of messages. But if you take a moment to think, many big businesses use email marketing to full a good amount of their sales.
So why are the heavy hitter investing in this practice? Well, for a few reasons. This guide explains seven benefits of email marketing for small businesses.
1. Email List Segmentation
In marketing, businesses face a diverse list of people with different interests. A company sends the right message to the right people if it splits audiences.
Email segmentation is the act of splitting up your email audience. It allows you to segment communication for each group when addressing their challenges. Segmentation makes your brand relevant in front of your audience.
Sometimes an email list combines active and inactive subscribers. Some readers only open one email every week, and you don’t want to overload them. By focusing on an audience’s behaviors, you can produce more engaging content.
Email marketing tools can help you separate audiences based on behavioral patterns and activity levels. You can balance engagement by controlling email frequencies to various audiences.
2. Suitable for Nurturing Leads
Lead nurturing involves building bonds with audiences. It’s one of the top advantages of email marketing. 57% of marketers say lead nurturing is the most helpful feature of email marketing tools.
When it comes to email, lead nurturing is about guiding users through the sales funnel. Users receive messages tailored to their recent interactions to influence their behavior. The long-term goal is to convert every lead through continuous nurturing.
Lead nurturing email campaigns rely on data and analytics to predict subscriber behavior. Marketers rely on these insights to produce super-tailored content that encourages conversions.
An example is sending automated emails to visitors who take a particular action. A visitor can receive an automated email when they click your links, visit your website or download your gated content.
3. Low-Cost Way to Promote Your Business
Another importance of email marketing is that it’s cost-effective. Email marketing offers an excellent return on investment since you spend little on campaigns. Direct Marketing Association says it yields 4300% ROI.
A lot of the time, email marketing is a DIY strategy for business owners. Most business owners can manage and control email marketing without professional help. Email software is usually easy to learn and apply in any industry or business.
The cost of email marketing sometimes depends on the email marketing tools used. The best tools give you more power in leveraging various email marketing strategies.
Marketers use Kartra given its integration with Drip, ConvertKit and Active Campaign. Kartra helps access a lot of email automation features under one roof. You can maximize various features while spending on a single software.
4. High Conversion Rate
81% of small businesses rely on email marketing for customer acquisition. Email performs better than SEO, social media, and paid search in customer acquisition.
Some benefits of email marketing are sharing of emails and its high open-rate. Email marketing causes a multiplier effect on conversion rates. Sharing generates more leads which may lead to increased conversions.
Email marketing can help you create a pool of qualified leads. Email marketing is like a lead qualifying system that only collects qualified leads. Users’ willingness to join your list demonstrates interest in your products.
Emails tend to be more accurate and effective in lead generation and conversions. Emails are sure to hit your subscribers’ inboxes. And with email marketing tools, you can send messages to active subscribers only.
Personalizations are another incredible benefit of email marketing. Personalized emails have a 50% higher open rate than non-personalized emails. If you use a customer’s name and personalize the message, conversion is likely to increase.
5. Integratable With Many Marketing Strategies
We may talk about the benefits of email marketing but it doesn’t have to work alone. Email marketing can be more effective when combined with other marketing strategies.
Adding social media icons in emails can boost visibility and brand interaction. You can attract more leads and get more followers on your social media pages.
You can also leverage your social media presence to grow your email list. Post survey forms or calls to action on your profile to allow for subscriptions. Give people reasons to subscribe to your email list.
Email integration with a blog is a great way to collect leads. Use email marketing tools to integrate email forms and collect emails from blogs. Add lead magnets across blog posts to encourage email list subscription.
6. A/B Testing, Analytics and Easy Performance Tracking
Email marketing tools help cut down the guesswork in some email marketing strategies. With marketing analytics, you can track user behavior and personalize campaigns.
With integrated marketing analytics, you can watch social media mentions. You can respond to boost engagement or reach out with follow-up emails.
Email marketing tools come with the extra benefit of automated A/B testing. You can test marketing campaigns before launching to ensure the best marketing results. You’ll know which campaigns are likely to perform well which helps improve conversions.
7. Effective for Building Customer Relations
While there are many advantages of email marketing, it doesn’t offer face-to-face interactions. Your bond with customers can weaken as a result of not accessing all their senses. This can be a huge problem if your competitors are focusing on physical customer care.
Even so, email marketing is still an effective customer relationships tool. With digital communication rampant, the focus is on speeding up customer service. Emails real-time notifications can ensure you’re always in touch with customers’ needs.
Emails are also conversational. This helps make customers comfortable when they interact with your brand. Emails somewhat replaced printed materials in delivering company updates and product launches. Email subscribers are always informed about industry trends and news.
Start Reaping the Benefits of Email Marketing
Email marketing is the key you have always been looking for to unlock your brand’s potential. It can improve lead generation, boost nurturing and heighten conversion rates. But as mentioned, getting to the benefits of email marketing goals depends on your email marketing tools, strategy and efforts.
For more tips of marketing for your business, check out the rest of our blog.