The artificial intelligence boom has taken over fashion. Over the past year, brands, retailers, and fans have jumped on the AI bandwagon to see how this new technology can improve the way
we shop and get dressed. And it’s all evolving fast. According to the consulting firm McKinsey & Co., generative AI could add anywhere from $150 billion to $275 billion to the apparel, fashion, and luxury sectors over the next three to five years. Through generative text and image AI tools, fashion brands are able to hyper-personalize customer experiences that range from tailored product suggestions to live chat sessions to help people style themselves. And, of course, that has come with its own set of questions. Brands like Levi’s, for example, have announced that they’ll be using AI-powered models to diversify their e-commerce visuals, prompting concerns about the future of modeling, while a new AI-powered fashion magazine, titled Copy, has sparked concerns over the fate of creatives in fashion. Meanwhile, many consumers are skeptical about the use of their data, especially after the famous chatbot launched by the California-based company Open AI experienced data breaches earlier this year.
Still, when it comes to styling and shopping, there’s a growing interest from consumers in using artificial intelligence to expedite their decisions. According to Klarna’s “Future of Retail” report, 65% of consumers want a more personalized shopping experience, which for the company includes launching tools like an AI-powered shopping feed that tailors suggestions to match the user’s preferences. Google, on the other hand, is focusing on fine-tuning the virtual try-on experience, based on a recent survey by the company that revealed 68% of online fashion shoppers find it difficult to know if an item will fit them.
As with any new technology, there’s still much to figure out about artificial intelligence. Yet, when it comes to fashion, it has shown so far that it can simplify our shopping and styling decisions, and even make them more personal. Ahead, take a look at the best AI fashion tool to try during your next online shopping session.
Best For Personal Styling: LookSky.ai
For those seeking a personal stylist experience without the high costs, LookSky.ai is the go-to app. This AI-powered fashion stylist provides customized clothing recommendations based on your unique style and body type. By taking a free Kibbe body type test, users can receive daily curated looks from over 300 brands and 200,000 clothing items. LookSky.ai goes beyond mere
suggestions, offering detailed stylist reviews and fashion reports to help you make informed fashion choices. The app ensures you always look your best for any occasion by analyzing your preferences and providing outfits that match your personality and body shape.
“LookSky.ai has transformed my wardrobe,” says one user. “I love how it not only suggests outfits but also explains why certain styles work for my body type.”
Visit LookSky.ai to discover your perfect wardrobe today and step out with confidence knowing you’re dressed to impress, every single day.
