Celebrating 40 successful years in the hospitality industry this year, The Ascott Limited is more than just the many properties across the globe, the numbers, or revenue. For this chain of stylish apartment hotels, serviced residences, and co-living spaces, it’s all about providing the best in what they do to both their valued guests and employees. This is certainly what has spurred the brand through four decades of massive success. As a prominent figure in the hotel sector under CapitaLand Investment (CLI), The Ascott Limited recognises that its steadfast dedication to its core values of serving guests with exceptional service and value for money has influenced its growth trajectory and driven the brand to new heights. To mark this milestone, Ascott is offering exclusive anniversary promotions to its guests.
A Legacy of Relationships
From its humble beginnings with one hotel in Singapore in 1984 to over 950 properties globally today, Ascott’s success is built on strong relationships. CEO Kevin Goh emphasises the importance of nurturing relationships with guests, owners, and partners. This commitment has been the cornerstone of Ascott’s growth, laying the foundation for long-term partnerships and loyalty.
Cultivating a Culture of Hospitality
Ascott understands that its success lies in the hands of its associates. Over the years, the company has invested in developing a culture of hospitality amongst its employees. By empowering its associates and providing opportunities for career growth, Ascott ensures that every guest experience is marked by warmth, professionalism, and care.
Pushing Boundaries for the Future
In today’s rapidly changing world, staying relevant is essential. Ascott recognises the need to continuously innovate and adapt to meet the evolving needs of travellers. It has understood the importance of pushing boundaries and going beyond to ensure Ascott remains the preferred choice for guests. This commitment to innovation has fueled Ascott’s growth trajectory, propelling it into a new era of greater ambition and unlimited possibilities.
Values at the Heart of The Ascott Unlimited
As Ascott launches its milestone campaign, Ascott Unlimited, it’s not just about rewards and initiatives. It’s about staying true to the core values that define Ascott’s identity. Ascott Unlimited is built around four key pillars, each reflecting Ascott’s values:
1. Unlimited Opportunities: Providing growth opportunities and enhanced value to owners and partners — and unlimited experiences to its guests.
2. Unlimited Choices: Offering guests a myriad of stay experiences, demonstrating Ascott’s dedication to providing personalised and memorable experiences.
3. Unlimited Freedom: Granting guests greater flexibility, underscoring Ascott’s commitment to meeting the diverse needs of modern travellers.
4. Unlimited Good: Fostering a culture of care and warm hospitality with a drive to innovate — and shaping a better future of travel for all.
As The Ascott Limited looks forward to an even better future ahead with Ascott Unlimited, it’s evident that its success is rooted in its values.
By staying true to its core principles of relationship-building, hospitality innovation and care Ascott has thrived for four decades in the competitive hospitality industry. As guests and associates alike continue to unlock the gateway to unlimited possibilities with Ascott, one thing remains certain: the heart of hospitality will always beat strong at Ascott.
