Social media has the power to connect the world and share information instantly. In the early years of the 21st century, we saw a wave of social media companies founded and come to international attention.

From MySpace in 2003, YouTube and Facebook in 2004, Bebo in 2005, Twitter in 2006, and Instagram in 2010, these types of social media sites quickly become a central part of our lives.

While only 5% of American adults used social media in 2005, today, more than 70% use some type of social media platform. The benefits of social media are many; in this blog post, we will highlight six awesome benefits of social media.

1. A Place to Do Good

Whether you are fundraising for a charity or creating awareness about an important issue, social media gives users a platform to share ideas with the world. It is amazing what can be achieved to make the world a better place when people leverage the immense power of social media.

2. Strengthen Friendships

As we grow older and move on in life, we typically leave many friends behind. From old classmates to university friends and former colleagues, we often lost touch with people we really cared about. Using social media, we can always stay connected, even if we aren’t living or working near our old friends.

3. Express Yourself

Your YouTube account, for example, can be your place to express your ideas about the world, sharing them with like-minded people. The same goes for all types of social media, where you can project yourself to a wider audience and show them who you really are.

4. Information Gathering

The way that we consume news is changing. Less of us are reading physical newspapers, and instead, we are gathering important information online through social media. The great benefit here is that we can instantly comment on news and share our thoughts while having an open dialogue with others.

5. Boost Your Business

If you run a business, social media can help to grow its reach and recognition. Social media can help businesses target their customer base, drive traffic to their website, and become an authority within their industry. Thanks to social media, many small businesses have had the chance to grow and prosper with a larger audience.

6. Foster a Sense of Community

If you have a particular passion in life, for example, Renaissance art or tennis, social media can help to connect you with a community of fellow aficionados. The ability to join public and private groups and share your interest in a particular topic can help to foster a feeling of community with people worldwide. Click this link if you are interested in learning more on social media’s evolution.

Discover the Benefits of Social Media for Yourself

Social media has changed the world as we know it in the early part of the 21st century. The benefits of social media are many, not least the ability to connect with people worldwide and share information that is important to you. Social media continues to be popular across different demographics and looks to continues its popularity in the years to come.

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