4 Ways to Grow Your Startup Quickly

Listen to the Podcast:

Entrepreneurship isn’t just about having a fabulous business idea. It takes more than a winning concept to grow a successful startup. You want others to buy into your plans, sometimes literally. And you can’t forget the importance of juggling several roles, remaining adaptable, and learning to make the right moves.  

Given all that, building a startup can be a monumental task. Rapid growth goals put even more pressure on entrepreneurs. You don’t have time and money to waste as you convince others to come aboard. Yet seeing your business take off at a fast pace could be the most rewarding thing you ever do. Here are four ways you can pull it off.   

1. Get Help With the Books

Finance may not be your strong suit, but you can’t grow if you don’t have financial expertise on your side. Even if you consider yourself an accounting whiz, you’ve got a million other responsibilities to tackle. Outsourcing your finances can help you avoid one of the most common reasons startups fail — money problems.

Those problems include everything from insufficient capital to inaccurate forecasting. By joining forces with a partner who handles accounting for startups, you can focus on growing your business. A strategic partner helps manage your company’s books, create accurate financial projections, and secure funding. They can also serve as a financial advisor by recommending the best ways to leverage your resources.

Meanwhile, you won’t have the overhead of a chief financial officer. In the beginning, bringing finance executives and in-house accounting teams on board is cost-prohibitive. However, it takes more than pounding the pavement to fuel your startup’s rapid growth. Outsourcing the books adds the expertise you need to manage your company’s money wisely.  

2. Have a Well-Thought-Out Growth Plan

You can’t go full speed ahead if you don’t know where you’re going and why. Sure, you could expand into a new market. Maybe you want to add different products to your lineup. In theory, these are sound growth strategies, but there’s more work involved. You’ve got to plan by mapping out each move and preparing for the unexpected.

A Skynova survey of entrepreneurs revealed that 58% wished they had done more market research before launching their ventures. The same percentage regretted not having stronger business plans. Wanting to expand into a different market is one thing, but pulling it off without a hitch is another. It pays to understand the territory before you venture into it.

Thorough research gives you a better understanding of customer needs and market potential. It forms the foundation of your plan, including how you might need to pivot as you grow. For instance, you probably don’t want to enter a saturated market. But even if your research gives you the green light, you may find reality doesn’t match your expectations. Create structures to navigate obstacles like low product adoption rates or technical difficulties.

3. Make Products Easy to Use

Would you sign up for a service if it took a Ph.D. to understand how it works? How about a product you couldn’t easily grasp? Chances are you’d walk away from the opportunity. If you’re brave, you might go against your better judgment, only to discover you can’t use what you bought. The item ends up in a dusty basement corner, or you cancel the service.

Business owners who grow their companies quickly know they must offer intuitive solutions. Customers don’t have the patience to overcome a steep learning curve. If something’s too confusing, they won’t adopt it. Should consumers forge ahead, they’ll grow frustrated and tell everyone they know about it. It’ll be challenging to grow your business under these circumstances, possibly causing your downfall.

Instead, simplify what you provide, including any discounts or loyalty programs you offer. No one wants to get excited about a promo only to discover a bunch of fine print. If someone has to meet several conditions to get a deal, it’s not worth it. Likewise, customers don’t want to think too hard about what they’re using. By offering user-friendly products that solve consumers’ problems right out of the box, you’ll position your startup for rapid growth.  

4. Connect With the Right Partners

Sustaining rapid growth means expanding your reach. Building strategic partnerships can help your business achieve this at an accelerated pace. You want to connect with partners who have established business networks and structures. Franchising and joint ventures are some examples. Another strategy is to become a service provider for other businesses with larger markets.

Say a doctor who treats sleep apnea decides to join forces with a dentist. In some individuals, sleep difficulties are related to conditions a dentist can spot and treat. By referring patients with suspected sleep apnea to a medical partner, the dentist helps increase the doctor’s clientele. Patients get tested while receiving more effective treatment from the doctor and the dentist. Both sides gain from the partnership by comprehensively addressing a potentially dangerous condition.  

Strategic partnerships like these don’t require as much cash as other types of expansions. You don’t have to front-load store buildouts or brand-new product launches. However, you’re getting exposure to additional leads with more promise. As long as the partnerships make sense and match long-term business goals, they have the potential to grow revenue.

Launching With Rocket Speed   

As an entrepreneur, you enjoy a challenge, and taking your startup from concept to rapid growth may be your most significant test. You don’t want to fail, but you know the task won’t be easy. Still, you can use strategic, long-term planning to remove most hurdles from your path, increasing your odds of success.