Listen to the Podcast:

While Twitter has begun rolling out paid blue tick verification for its users, its competitor Koo has stated that it will offer free verification for life to all significant individuals. Koo grants a Yellow Tick to a user’s profile if they match the conditions that are specified on its website.

In a news release announcing the upgrade, the firm stated, “Koo is committed to creating a secure and inclusive platform that gives users equal opportunities to express themselves and be heard.”

“The free lifetime verification will be available to all notable personalities and creators throughout the world, allowing them to create trust with their fans, safeguard their reputation, and prevent impersonation on the network.” “it added.

Mayank Bidawatka, the co-founder of Koo, stated, “At Koo, we value inclusiveness in mind and deed. We offer free lifelong verification for all prominent individuals who qualify as a mark of recognition and protect them from impersonators so they may share their genuine voices with their fans. We are a merit-based platform and are proud of our platform’s transparent process, which recognizes and celebrates excellence for free. The Koo Eminence Tick is an illustrious mark that cannot be purchased, and we are determined to protect this digital privilege for all notable individuals.”

Every stakeholder benefits from being on Koo. We will never charge for a feature that the internet was meant to deliver for free. Platforms must enable. Not extract.”

With Yellow Tick, Koo offers numerous free features, including free edit functionality, a longer 500-character post, longer videos, the ability to post in 20+ global languages at once, ChatGPT prompt, scheduling posts, creating drafts, monetization tools for creators, a loyalty program for users, and best-in-class proactive content moderation feature.

Koo users can request the verification checkmark via the Koo website and follow the verification process, or they can email [email protected] directly.