Search
Close this search box.
Search
Close this search box.

Google Cloud Introduces New AI Tools for Retailers

Google Cloud New AI Tools for Retailers

Listen to Podcast:

NRF is putting on NRF 2023, the biggest event in the retail industry. It starts on Monday at the Javits Convention Center in New York City. But today, before “Retail’s Big Show,” Google Cloud unveiled a number of new and updated artificial intelligence (AI) technologies that will help retailers improve shelf-checking in-store, improve online shopping, provide more personalized search, and make better recommendations.

Amy Eschliman, who is the managing director of retail solutions at Google Cloud, says that since the pandemic, online shoppers want a more natural and smooth experience.

Read More: Online Shipping Labels Concerns

“Before the pandemic, 80% of transactions around the world took place in stores, but the shift to digital was happening all the time; COVID flipped the switch overnight,” she told VentureBeat in an email. “In-store shopping has definitely started up again, but shoppers will never be the same again.”

Making Online Shopping more Personalized and Intuitive

Eschliman said that the new AI-driven personalization feature customizes the results a customer sees when they search and browse a retailer’s website. This is done to meet the new expectations of consumers.

It looks at a customer’s clicks, cart, purchases, and other actions on an eCommerce site to figure out what they like and doesn’t like. The AI then moves up in search and browse rankings of the products that match those preferences. This makes the results more personal and useful.

“We know more than ever that shoppers want this kind of personalized experience,” she said. She also said that research paid for by Google Cloud found that 75% of shoppers prefer brands that personalize interactions and reach out to them, and 86% want a brand that knows what their interests and preferences are.

Transforming Digital Window Shopping

Browse AI is a new part of Google Cloud’s Discovery AI solutions for retailers. It uses machine learning to put products in the best order on an eCommerce site after shoppers choose a category, like “women’s jackets” or “kitchenware.”

To Know More: Smart Retail Solution?

In the past, eCommerce sites sorted product results by category bestseller lists or by rules written by humans, such as deciding by hand which clothes to highlight based on the season.

Browse AI takes a new approach by self-curating and learning from experience. This saves retailers the time and money of manually curating multiple eCommerce pages.

The new tool is now available to retailers all over the world, and it can be used in 72 different languages.

Google Cloud’s AI-Powered Shelf Checking

NielsenIQ did an analysis of what was on the shelves and found that empty shelves would cost U.S. retailers $82 billion in sales in 2021 alone.

Built on Google Cloud’s Vertex AI Vision and powered by two machine learning models—a product recognizer and a tag recognizer—Google Cloud’s new AI-powered shelf-checking solution is available globally in preview. It also helps solve a hard problem, which is how to find all kinds of products at scale based only on their visual and textual features and then turn that data into useful insights.

Read Also: Top Shopping Destinations in India

Eschliman said that the solution uses Google’s huge database of facts to let retailers identify billions of products and make sure their shelves are full. She said, “This large dataset and Google Cloud’s cutting-edge AI can help retailers better manage their in-store stock.” And it solves “the old industry problem of retailers not knowing what’s on their shelves at any given time and where they need to restock.”

AI Ups the Retail Recommendation Game

Google Cloud has also announced improvements to Recommendations AI, which will make eCommerce even more personalized and dynamic.

An eCommerce site can now dynamically pick which product recommendation panels to present to a customer thanks to a new page-level optimization function. Page-level optimization also reduces the need for time-consuming user experience testing and has the potential to increase user engagement and conversion rates.

Furthermore, a recently added revenue optimization feature employs a machine learning model developed in collaboration with DeepMind that combines an eCommerce site’s product categories, item prices, and customer clicks and conversions to find the right balance between long-term customer satisfaction and revenue lift for retailers.

Finally, a new buy-it-again model uses a customer’s previous transactions to make individualized recommendations for future repeat purchases.

Retailers can Get Buried in Data

Eschliman said that many retailers are still in the beginning stages of using their customer, product, and supply chain data in real-time to improve business operations and the customer experience.

“But the truth is that in retail it’s easy to get lost in all the data,” she said. “AI and machine learning are the best ways to solve the problems retailers face today because they can process and analyze large amounts of data in real-time, spot patterns and trends, and make predictions and decisions that are more accurate and reliable over time.”


Subscribe to Our Newsletter

Related Articles

Top Trending

netflix march 2024
Netflix March 2024 Watch List [Movies and TV Shows]
Izzy Green Leaks
Izzy Green Leaks: The Controversy Surrounding The Viral Videos
Future Proof Jobs
25 Future-Proof Jobs That Are Here to Stay Forever
hulu march 2024
Hulu March 2024 Lineups for New Shows and Movies [Updated]
Sam Altman OpenAI Investigation Investor Claims
OpenAI & Sam Altman Probe: Investor Mislead Claims Amidst Leadership Turmoil

LIFESTYLE

Taurine Key to Extending Life Research Finds
Taurine: The Secret Ingredient for a Longer Life? Latest Research Insights
Strategies to Beat Procrastination
Beat Procrastination: Effective Strategies to Stay Productive!
Egyptian Cotton Sheets for Your Bed
A Beginner's Guide to Choosing the Perfect Egyptian Cotton Sheets for Your Bed
Long Lehenga Choli
Elegance Redefined: Navigating the Diverse World of Long Lehenga Choli Designs
valentines day outfits
Top 20 Trendy Valentine's Day Outfits in 2024 For Every Occasion

Entertainment

netflix march 2024
Netflix March 2024 Watch List [Movies and TV Shows]
Izzy Green Leaks
Izzy Green Leaks: The Controversy Surrounding The Viral Videos
hulu march 2024
Hulu March 2024 Lineups for New Shows and Movies [Updated]
amazon prime march 2024
What's Available on Amazon Prime Video in March 2024 [Movies and TV Shows]
how tall is adin ross
How Tall is Adin Ross? An In-Depth Look at the Twitch Star's Height

GAMING

Nintendo lawsuit Rhode Island Game Piracy
Nintendo Takes Legal Action Against Rhode Island Company Over Game Piracy Claims
Best Online Pokies in Australia
The Best Online Pokies in Australia
Sports Betting vs Online Casinos
Sports Betting vs Online Casinos: Where is it Easier to Win?
Play Games for Bitcoin
Can You Play Games for Bitcoin? 
Most Played Games at Online Casinos
Discover the Most Played Games at Online Casinos

BUSINESS

Sam Altman OpenAI Investigation Investor Claims
OpenAI & Sam Altman Probe: Investor Mislead Claims Amidst Leadership Turmoil
Futures and Options
Evaluating the Safety of Investing in Futures and Options
Young Australians Money
Why Young Australians Need to Know About Money?
NPS Tier 1 vs Tier 2
NPS Tier 1 vs Tier 2: Understanding the Differences
Tips to Manage Your Small Business in 2024
5 Tips to Manage Your Small Business in 2024

TECHNOLOGY

Sam Altman OpenAI Investigation Investor Claims
OpenAI & Sam Altman Probe: Investor Mislead Claims Amidst Leadership Turmoil
Nintendo lawsuit Rhode Island Game Piracy
Nintendo Takes Legal Action Against Rhode Island Company Over Game Piracy Claims
Google Cloud Stack Overflow Gemini Partnership
Google Cloud and Stack Overflow Unite: Gemini Project Elevates Developer Experience
Online Search Decline 2026 Change Drivers
2026 Forecast: The Key Drivers Behind a 25% Drop in Online Searches
Rogue Chatbots Microsoft AI Copilot Concerns
Rogue Chatbots: Microsoft Investigates AI Copilot's Unsettling Messages

HEALTH

Norovirus Cases Surge US Northeast CDC Report
US Norovirus Surge: CDC Highlights Spike in Northeast Cases
Top Healthiest and Unhealthiest Countries
Top Healthiest and Unhealthiest Countries Globally - 2024 Rankings
Best Way to Prevent Gum Disease
What is the Best Way to Prevent Gum Disease?
Norovirus Outbreak Northeast CDC Data
Norovirus Outbreak Hits Northeast: Latest CDC Data Reveals Spread
Brain Stimulation RTMS vs DTMS
Decoding Brain Stimulation Therapies: RTMS vs DTMS Explained