Dmytro Rukin, CEO of LaFinteca: What It Means to Operate with a PCI DSS Certified Payment Partner in Latin America

What It Means to Operate with a PCI DSS Certified Payment Partner in Latin America

Security has become one of the most defining issues for businesses processing digital payments in Latin America. As online commerce grows and payment flows become increasingly complex, the cost of failing to protect sensitive data continues to rise — not just in financial terms, but in reputational damage and user trust.

At LaFinteca, we work closely with companies operating across LATAM, and one of the things we pay special attention to is how we handle cardholder data and sensitive transaction information. That’s why we maintain full PCI DSS certification, the international standard that sets guidelines for securely processing, storing, and transmitting card data.

This isn’t something that businesses in the region often see as a differentiator — until it becomes a problem.

“We’re part of the global financial ecosystem. That means working with high volumes, sensitive data, and companies that expect reliability. For us, PCI DSS is not just a checkbox — it’s a reflection of how seriously we take our clients’ infrastructure and their users’ trust,” explains Dmytro Rukin, CEO of LaFinteca.

So what does this mean in practice for companies using a PCI-certified payment partner?

Here are a few tangible benefits:

  • Lower exposure to data breaches: According to IBM’s 2023 report, organizations with mature security frameworks (like PCI DSS) contained data breaches 200 days faster than those without
  • Higher success rates: Secure, compliant transaction flows are more likely to be trusted by acquiring banks and global schemes, often translating into better approval rates
  • Faster onboarding with enterprise partners: Working with PCI-certified providers can speed up procurement and compliance reviews, particularly when dealing with international clients or cross-border flows
  • Reduced regulatory risk: In markets where regulation is evolving rapidly, having a provider already aligned with international standards reduces friction when new rules come into play

Security standards like PCI DSS are invisible when everything goes well — and very noticeable when they’re not in place. In a region where card-not-present fraud continues to grow year over year, working with providers that invest in robust infrastructure is a way to stay ahead of risk, not just react to it.

From our perspective, this is not about certifications for the sake of recognition. It’s about operating responsibly, and enabling our clients to grow with confidence.

Also read my thoughts: “What No One Talks About When It Comes to Cash in LATAM


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