Search
Close this search box.
Search
Close this search box.

Disney to Acquire Comcast’s Stake in Hulu, Taking Full Ownership of Streaming Service

Disney Buying Out Comcast to Take Full Control of Hulu (1)

The Walt Disney Company announced on Wednesday that it will purchase Comcast’s 33% stake in the streaming platform Hulu for $8.6 billion, giving Disney full ownership of the service.

The deal values Hulu at $27.5 billion overall and is expected to close by December 1, 2022. Disney stated that consolidating Hulu furthers its broader streaming ambitions as it battles rivals in the crowded streaming space.

Disney Looks to Boost Flagging Disney+ Subscribers

The Hulu acquisition comes as Disney attempts to boost subscriber numbers for its flagship Disney+ streaming platform. Last quarter, Disney+ lost over 10 million subscribers largely due to declines in the Indian market.

Disney+ ended Q2 2022 with 146 million global subscribers, down from 158 million in Q1. The company hopes taking full control of Hulu will help turn around sluggish Disney+ growth.

Currently, Disney offers discounted bundles that package Disney+, Hulu, and ESPN+ together. Fully owning Hulu allows Disney to more tightly integrate programming and marketing across its streaming ecosystem.

Streaming Landscape Remains Fiercely Competitive

While pioneering streaming service Netflix bounced back last quarter by adding nearly 11% more subscribers, Disney faces an uphill climb to regain its momentum.

Rival platforms, evolving consumer preferences, and a potential content slowdown due to an industry labor strike present ongoing challenges. Disney’s upcoming Q3 2022 earnings report will offer insights into its streaming health.

The company may look to promote its new ad-supported Disney+ tier, as ad models gain appeal across the streaming landscape. Netflix’s own ad tier has shown early positive traction.

Comcast Deal Caps Disney’s Phased Hulu Takeover

Disney reached an agreement with Comcast in 2019 that paved the way to acquire Comcast’s one-third Hulu ownership over several years.

The $8.6 billion deal to buy the remaining stake culminates that phased takeover process ahead of a 2024 deadline, when Disney would have been forced to make an offer.

Owning Hulu strengthens Disney’s position in the streaming wars through the rest of the decade and beyond. It now wields full control over Hulu’s content, brand strategy and user experience.

But Disney faces heavy competition from not just Netflix, but also Amazon, Apple, Warner Bros. Discovery and others vying for streaming primacy.

Full Hulu Ownership Lets Disney Tighten Integration

From a product standpoint, Disney can now align Hulu even more seamlessly with Disney+ and ESPN+ in terms of programming, pricing, and more.

The company can maneuver faster on content decisions and subscriber promotions when it has sole ownership of Hulu.

While the $27.5 billion price tag is steep, having unrivaled command of the mature Hulu service offers Disney strategic flexibility in the evolving video landscape.

As legacy media giants move aggressively into streaming, the battle for viewers and market share grows more intense each quarter. For Disney, the fight now fully encompasses Hulu too.


Subscribe to Our Newsletter

Related Articles

Top Trending

netflix march 2024
Netflix March 2024 Watch List [Movies and TV Shows]
Izzy Green Leaks
Izzy Green Leaks: The Controversy Surrounding The Viral Videos
Future Proof Jobs
25 Future-Proof Jobs That Are Here to Stay Forever
hulu march 2024
Hulu March 2024 Lineups for New Shows and Movies [Updated]
Sam Altman OpenAI Investigation Investor Claims
OpenAI & Sam Altman Probe: Investor Mislead Claims Amidst Leadership Turmoil

LIFESTYLE

Taurine Key to Extending Life Research Finds
Taurine: The Secret Ingredient for a Longer Life? Latest Research Insights
Strategies to Beat Procrastination
Beat Procrastination: Effective Strategies to Stay Productive!
Egyptian Cotton Sheets for Your Bed
A Beginner's Guide to Choosing the Perfect Egyptian Cotton Sheets for Your Bed
Long Lehenga Choli
Elegance Redefined: Navigating the Diverse World of Long Lehenga Choli Designs
valentines day outfits
Top 20 Trendy Valentine's Day Outfits in 2024 For Every Occasion

Entertainment

netflix march 2024
Netflix March 2024 Watch List [Movies and TV Shows]
Izzy Green Leaks
Izzy Green Leaks: The Controversy Surrounding The Viral Videos
hulu march 2024
Hulu March 2024 Lineups for New Shows and Movies [Updated]
amazon prime march 2024
What's Available on Amazon Prime Video in March 2024 [Movies and TV Shows]
how tall is adin ross
How Tall is Adin Ross? An In-Depth Look at the Twitch Star's Height

GAMING

Nintendo lawsuit Rhode Island Game Piracy
Nintendo Takes Legal Action Against Rhode Island Company Over Game Piracy Claims
Best Online Pokies in Australia
The Best Online Pokies in Australia
Sports Betting vs Online Casinos
Sports Betting vs Online Casinos: Where is it Easier to Win?
Play Games for Bitcoin
Can You Play Games for Bitcoin? 
Most Played Games at Online Casinos
Discover the Most Played Games at Online Casinos

BUSINESS

Sam Altman OpenAI Investigation Investor Claims
OpenAI & Sam Altman Probe: Investor Mislead Claims Amidst Leadership Turmoil
Futures and Options
Evaluating the Safety of Investing in Futures and Options
Young Australians Money
Why Young Australians Need to Know About Money?
NPS Tier 1 vs Tier 2
NPS Tier 1 vs Tier 2: Understanding the Differences
Tips to Manage Your Small Business in 2024
5 Tips to Manage Your Small Business in 2024

TECHNOLOGY

Sam Altman OpenAI Investigation Investor Claims
OpenAI & Sam Altman Probe: Investor Mislead Claims Amidst Leadership Turmoil
Nintendo lawsuit Rhode Island Game Piracy
Nintendo Takes Legal Action Against Rhode Island Company Over Game Piracy Claims
Google Cloud Stack Overflow Gemini Partnership
Google Cloud and Stack Overflow Unite: Gemini Project Elevates Developer Experience
Online Search Decline 2026 Change Drivers
2026 Forecast: The Key Drivers Behind a 25% Drop in Online Searches
Rogue Chatbots Microsoft AI Copilot Concerns
Rogue Chatbots: Microsoft Investigates AI Copilot's Unsettling Messages

HEALTH

Norovirus Cases Surge US Northeast CDC Report
US Norovirus Surge: CDC Highlights Spike in Northeast Cases
Top Healthiest and Unhealthiest Countries
Top Healthiest and Unhealthiest Countries Globally - 2024 Rankings
Best Way to Prevent Gum Disease
What is the Best Way to Prevent Gum Disease?
Norovirus Outbreak Northeast CDC Data
Norovirus Outbreak Hits Northeast: Latest CDC Data Reveals Spread
Brain Stimulation RTMS vs DTMS
Decoding Brain Stimulation Therapies: RTMS vs DTMS Explained