In recent months, a new feature has begun to gain momentum on Instagram — short videos with the ability to scroll through the feed consisting only of such videos. This format is called Reels. Such videos have become popular on social networks because they closely resemble the TikTok format. Now, this is the most trendy way to tell about yourself and gain audience growth.
It can be seen that this format is attractive not only for authors of entertainment content but also for large companies wishing to promote their products on the platform. This interest is very easy to explain. Most Instagram users also use TikTok. The introduction of this format on Instagram allows users to receive such a format on this social network and not switch to others. Of course, the audience is interested in it.
With the advent of Reels, users have become less likely to buy followers Instagram, because they can get a large number of followers on their own if they follow modern trends. However, not everyone can create an attractive video, because it takes effort and time, despite the fact that the videos are short. Users do not want to watch low-quality content, during the creation of which no one tried to correctly set the light, prepare a script and make beautiful editing.
The most popular Reels format at the moment is videos showing everyday life. As a rule, they are distinguished by beautiful shots, slow-motion shooting, fast frame switching, demonstration of cozy places. For example, videos in which someone works in a coffee shop or on the summer terrace of a cafe look very aesthetically pleasing.
Should you start shooting Reels videos if you have an account? Absolutely yes. If you have your own online store, then you can publish entertainment Reels and display your products there. Fun content attracts audiences and users will be willing to buy your product if it appears in entertainment videos. If you run a personal or news blog, for example, then this format will work for you too. You can publish short reviews of your posts or announcements of the future content in such a format so that users want to subscribe to you and wait for updates in your account.
We can say that Instagram has recently been doing everything to keep the audience on its social network. Many users switch to platforms like TikTok if they become popular. This is extremely disadvantageous for Instagram and therefore it develops as new trends appear. In addition to Reels, we can also note the emergence of a special section for online stores, the ability to add music to Stories, and much more. In addition, this social network follows the global trend of the struggle for the safety and anonymity of users, as evidenced by the recently appeared function of hiding the number of likes and views.
If you want to promote your Instagram account, then you can do it even in a short time. It all depends on your desire and efforts. We hope that this article has given you the understanding that you can easily gain popularity due to the new cod format and start earning thanks to it.