Could an Upcoming Google Chrome Update Break Your Ad Blocker?

Google indicated approximately four years ago that their Chrome browser would be transitioning from the existing Manifest V2 extension platform to a new one called Manifest V3. The newest update from the IT giant has delayed the shift into its fifth year, with the shift starting in January 2023 and ending a year later.

Manifest V3 attracted controversy after its initial launch. It will restrict the ability of ad blockers and browser plugins. And you probably know that they are necessary to remove junk from most internet sites. Ad blockers as well as other privacy add-ons will be compelled to use naked lists of blacklisted URLs as a consequence of the alteration in how network request modifications operate.

Why have adblockers become so popular?

According to eMarketer, 25% (about 70 million people) of its US responders claimed that advertising was so bothersome that they were forced to install an ad blocker, blaming obtrusive positioning, irritating layouts, and just too numerous notifications as the top causes.

Now Google wants to motivate authors to employ less unpleasant advertising, thus presenting more engaging adverts, and to minimize the usage of third-party ad blockers. Google suffers income losses as a result of third-party ad blocking.

Will you spot a difference once Google Chrome disables the adblockers?

For individuals who rely heavily on block ads on Chrome, the update may severely impair their effectiveness except if developers devise a solution. Some popular ad-blockers revealed that they have already issued its V3-compatible plugin, admitting that the new version is weaker but noting that most users will not recognize the difference.

Is there another solution for you?

However, if this update has an effect on your ad-blocking experience, you can migrate to another browser, as irritating as that may be. The majority of prominent ad-blocking plugins are indeed accessible on other common browsers, and some, including such Brave and Opera, even feature built-in ad blockers.

How do people feel about this?

There was a wildly famous poll on the internet, with thousands of votes submitted. Are you wondering what the most frequent response is? In the end, 29.83% of respondents said that they intend to switch. Do you think that any of these consumers will completely switch?

The answer that they have already switched came in second with 25.99% of the vote. Reader feedback indicates that Mozilla Firefox and Microsoft Edge are the best alternatives.

And the answer that rounded out the top three was that they are waiting to see what happens, so they can make a decision.

We completely understand if you would like to wait and see as well, as ad-blocking companies may swiftly come up with remedies to Chrome’s modifications.

Bottom line

There’s no means to know what the end-user consequences will be until new alternatives are implemented and Google cancels the current extension architecture, but openly implementing user-hostile changes appears to be one of the handfuls of factors that might hinder Chrome’s profitability. Firefox is still available, as are an infinite number of Chromium variants.


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