Apple will keep its title as the world’s most valuable brand in 2022, with a worth of $355.1 billion, according to a research. The Cupertino company’s value has climbed by 35% as a result of its enhanced market recognition. After Apple, Amazon and Google were recognized among the year’s top three most valuable brands. TikTok, on the other hand, has become the world’s fastest-growing brand, with a valuation that is expected to increase by 215 percent by 2022.
Apple has become the first brand to reach a global valuation of $3 trillion, according to Brand Finance’s newest ranking report. In 2021, the company’s branding increased from $263.37 billion to $355.1 billion in 2022.
“The iPhone continues to account for almost half of Apple’s sales. “However, with a new generation of iPads, an upgrade of the iMac, and the launch of AirTags, Apple has given more attention to its other suite of goods this year,” the company added.
Apple’s services, such as Apple Pay and Apple TV, are becoming increasingly important to the company’s success, according to Brand Finance. In 2022, Amazon is ranked second in Brand Finance’s Global 500 rating, behind Apple. With a 38 percent gain to $350.3 billion, the US e-commerce behemoth joined the iPhone maker in surpassing the $300 billion mark.
“Amazon considers logistics to be critical, and it is building its own end-to-end supply chain with a growing fleet of trucks, vans, and planes. The company has invested a projected $80 billion in its logistics business between 2020 and 2021, compared to a combined $58 billion in the previous five years, according to the corporation.
According to Brand Finance, Google’s brand value increased by 38% this year to $263.4 billion. Google, which relies on advertising for the vast bulk of its revenue, was harmed during the onset of the COVID-19 outbreak, according to the corporation, as advertising spend decreased. The search giant’s company, on the other hand, has recovered as the world adjusts to the new normal, according to the report.
This year, Microsoft remained in fourth place in Brand Finance’s Global 500 list, trailing only Google. The company’s brand worth grew by more than 31% to $184.2 billion. According to Brand Finance, Walmart overcame Samsung to become the fourth most valuable brand in 2022. After a 20% increase from last year’s worth of $93.18 billion, the corporation now has a brand value of $111.91 billion.
Samsung, on the other hand, fell to fifth place with a $107.28 billion brand value. Brand Finance ranked the company as the only South Korean company among the top 25 most valuable brands. Unlike Samsung, Huawei increased its place in Brand Finance’s 500 ranking from 21 to nine this year. According to the company, revenue increased by 29% to $71.2 billion.
“US sanctions struck Huawei’s smartphone business hard, but the company responded positively by ramping up investment in both domestic technology businesses and R&D, as well as shifting its focus to cloud services,” according to Brand Finance.
TikTok has been designated the world’s fastest-growing brand by Brand Finance, in addition to the leading top-value brands. Over the last year, the short-video app’s brand worth has increased by 215 percent to $59 billion. It ranked 18th among the top 500 most valuable brands in the world, according to the brand valuation consultancy.
Snapchat, like TikTok, became a popular app this year, with its brand worth increasing. According to Brand Finance, the app’s brand value increased by 184 percent to $6.6 billion.
For the second year in a row, the firm has named WeChat the world’s most powerful brand. According to the report, it had a brand value of $62.30 billion in 2022.
In the Brand Finance Global 500 ranking for 2022, the technology industry was once again the most valued. According to the business, the sector’s total brand value has surpassed $1.3 trillion. It’s vital to remember that Brand Finance’s brand valuations are calculated separately and do not reflect the brands’ market capitalization.
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