Printers understand the essential elements behind banner advertising, and they help organizations make smarter business decisions. Banners are often large-scale and seen from great distances from the property. Finding the most effective ways to use banners for advertising increases foot traffic and generates more profits. Read these 10 tips to learn more about how to use banner advertising effectively. 

1. Target the Local Market First

Local traffic makes up a major part of a company’s client roster for their physical location and is the sole source of their profits regionally. In-person visits are the primary option for selling the on-site inventory for these businesses, and effective marketing strategies attract the customers to the business. Want to use a Banner Chicago for your next campaign? Contact a printer to learn more. 

2. Entice Travelers to Come to Your Business

A company located on a major highway has an influx of travelers and out-of-town visitors depending on what the business sells. A large banner entices these guests to stop by the company to get souvenirs and holiday gifts, and the right banner design encourages the travelers to stop by.  

3. Don’t Overspend on the Banner

Overspending isn’t necessary to get an effective banner for advertising. Staying within the company’s means gives the impression that they are financially responsible, and the organization attracts visitors with what they say instead of all the bells and whistles.   

4. Choose Reusable Materials for Future Events

Companies that host annual events purchase reusable banners for advertising and save money, and the products are easy to fold and store for later. The trick is to find a design that is evergreen and attractive to the preferred audience.  

5. Keep Information Brief

Brief details are the best for banner advertising, especially if the company hopes to attract passersby from major highways. The potential customer has only a few seconds to read the banner, and the information gets straight to the point.  

6. Use Color Coordination Practices 

Color-coordinated banners are more attractive to viewers. The color scheme draws hues from the company logo and property colors, and the slight difference redirects the eye to the information.  

7. Avoid Neon Colors That Are Harsh On the Eyes

Neon colors are attractive for some things, but they aren’t the best choice for a banner. Customers want to look at the signs and get the information quickly, but they don’t want to feel like they’re staring at the sun.  

8. Add a Call to Action At the End

A call to action directs viewers on what to do next, and companies need just a short sentence to do the trick. Brief and simple expressions are the best, and customers get the message.  

9. Use Attractive and High-Quality Images

Image selection is critical for an advertising banner, and how striking the is image determines if it’s the best choice. Printers understand how blowing up an image distorts it and makes the picture harder to see. High-quality image editing is a must.  

10. Choose the Appropriate Size

Size and proportion are equally as important when choosing a banner for advertising. Printers help with the dimensions and compare these sizes to the square footage of the company’s property, and they pinpoint the appropriate scale.  

Banner advertising drives customers into businesses and stores fast. The large signs offer brief yet effective verbiage to inform the viewer and give them direction, and a high-quality banner might generate buzz for the business. Ready to get started with banner advertising? Visit a local printer for more help now.