National pride is at its peak when the UEFA European Football Championship (UEFA EURO) rolls across the screen every fourth summer. Fans across the continent unite in their passion for the beautiful game. But behind the drama of the matches, there is intense activity in an industry as intense as the game itself: the betting industry.

Utilise every detail

Thanks to the vast amount of data collected on every match, bookmakers can now offer bets on even the most trivial statistics. How many yellow cards are expected in a given match? How many corners or offside situations will there be? And who will score the opening goal?

With these hyper-specific markets, you can really utilise your expertise in the game. Perhaps you spot a certain team’s tendency to draw early yellow cards? Or a defence’s way of pressing high from the start? These insights can give you a valuable advantage. Use it to place a winning bet at the trusted bookmakers from the curated list by the editors from RG at the link and don’t forget about the rules of responsible gambling, because only then betting will be fun for you.

Live data: Predictability in chaos

But the European Championship betting opportunities don’t stop at the start of the match. As the drama unfolds, in-play betting opportunities are constantly updated based on live data.

Scores, sending offs and injuries can have a huge impact on match dynamics. By following these events in real-time, bookmakers can adjust their odds with extremely high precision. For the betting fan, this means a flood of new opportunities to fine-tune their bets along the way.

New markets, new opportunities: More than just football

But the really exciting developments are taking place in areas beyond pure match data. Thanks to analytics, bookmakers can now offer unique and engaging betting experiences that transcend the game itself.

Trend betting: Clean up the clichés

Think of all the football clichés that pundits and commentators are always throwing around. «They play with heart.» «Home field advantage is important in this game.» «This team has momentum.»

Using analysed data on past matches, crowd support and team form, bookmakers can now offer bets on the likelihood of these scenarios actually happening.

Social markets: Memes become currency

But it doesn’t stop there. The extensive social data produced by fans during every match opens up entirely new possibilities. Which hashtag campaigns get the most attention? Which fans are most active on social media? And what are the most popular memes for the tournament?

These seemingly random trends can now be turned directly into hard betting opportunities. It takes the emotion around the sport to new heights and gives fans even more reasons to fully engage.

Entertainment beyond the score

Yes, there will always be a group of fanatical fans who consume every minute of the match action. But this new wave of innovative betting options also caters for the more casual spectator.

You can relax in front of the TV without having to follow every detail of the game. However, you can still get your entertainment out of the game by betting on the popular trends, exciting statistics or virals that will inevitably occur.

A diverse world of betting

The battle for the trophy is right upon us, and when it reaches its climax know that you can be a part of the contenders for the big returns, not just the players on the pitch. Along with the national teams, serious gamblers search for new opportunities and reach for their goals when a big tournament comes.

This huge festival of football excitement opens its doors for everyone, from casual spectators to master tacticians and there’s always a market to match your interests. Social media metrics, trivial statistics and more – this is an era of data-driven betting where you can find a place to be.

So keep a close eye to the perfectly orchestrated tournament that’ll bring us a lot of joy this summer, but don’t forget to check the odds. Maybe your next betting win is just around the corner.