Smartphone Sales Fall 25 percent in the United States
Smartphone sales in the United States have dropped by 25 percent overall due to the coronavirus pandemic. Compared to the same period last year, sales of smartphone brands in this country have declined by 10 to 68 percent this year.
Citing Counterpoint Research, according to Forbes, Samsung and Apple were the least affected by the pandemic. Apple’s sales are down 23 percent from last year. Samsung’s sales fell 10 percent.
On the other hand, ZTE has lost the most sales. LG sold 35 percent less and Motorola sold 62 percent less smartphones. Sales of Chinese brand ZTE fell 68 percent.
Hanish Bhatia, a senior analyst at market research firm Counterpoint, said, “Samsung and Apple’s sales were higher than other brands due to being active online in marketing, which puts them in a better position in the overall market.”
In the midst of the pandemic, smartphone sales soared after U.S. citizens received their first economic incentive checks in late April. Then, as the lockdown eased, stores began to open and the smartphone market began to return.
According to the month-on-month calculation, sales in April fall by about 50 percent compared to last year. However, sales in June increased compared to June last year.
According to Counterpoint, the US smartphone market has also started to return to normal as the lockdown has released.
