It was widely anticipated that Google would incorporate its artificial intelligence into all of its products, following the example set by Microsoft and Apple. Research in new technologies would lack purpose otherwise.

Through recent developments, it has come to our attention that Google plans to incorporate AI technology into Google Maps. This exciting addition aims to assist users in discovering captivating locations by utilizing advanced language models.

The function is designed to answer questions regarding restaurant or store recommendations. It utilizes its LLMs to analyze extensive information from Maps, which includes data on over 250 million places and reliable reviews from a community of over 300 million contributors. This enables the function to provide prompt suggestions on where to go.

As per Google, this feature will initially be rolled out in the United States, without any specified timeline for its availability in other countries.

Google Maps adding generative AI to ‘supercharge’ search https://t.co/2puPsQ02zm by @technacity

— 9to5Google (@9to5Google) February 1, 2024

Google Maps Getting to Know Bard: Google’s Plan

Imagine a place where Google can showcase its impressive technology. Regardless of their preferred device, millions of users use the navigation app Maps on a daily basis, making it the ideal choice.

Utilizing their expertise in generative AI to expedite that transition appears to be the next logical progression. The examples that Google provides of their generative AI search feature have a distinct Google flavor to them.

If you happen to find yourself in San Francisco and you’re in the mood for a delightful adventure of discovering one-of-a-kind vintage treasures, let me help you plan a few hours of pure bliss. Simply inquire with Maps about what you’re seeking, such as “locations in SF with a vintage atmosphere.” Our AI models thoroughly analyze the extensive data from Maps, including information about businesses, nearby locations, photos, ratings, and reviews from the Maps community. This allows us to provide you with trustworthy suggestions.

According to Google, they are taking a cautious approach with this initial integration by collaborating with their Local Guides community to ensure responsible use of generative AI.

Initially, only these collaborators will have access to the generative AI feature in Google Maps. In the future, the company plans to offer it to additional users.

The local guides have been around since at least 2019 and are known as a global community of explorers. They contribute by writing reviews, sharing photos, answering questions, adding or editing places, and verifying facts on Google Maps.

It remains unclear how this will differ from a standard search for “vintage store” in the Google Maps search bar. I imagine the reply will have a more casual and informal tone, similar to that of a chatbot.