How Self-Service Data Integration Can Enable Businesses to Drive Value?

The time of disruption, adaptation and innovation is here. Businesses are forced to focus on shifting from their technological gears in order to manage customer data and do business much more efficiently. They are challenged to pivot from their initial approach and move quickly to keep up with the change in todays digital customersneeds and demands.

One way to make this shift possible is to leverage self-service ETL technology. Self-service ETL data integration solutions enable companies to maneuver through disruption, improve ease of doing business, and deliver the value promised to customers. Lets find out how.

Self-Service ETL Data Integration is the Next Big Thing in Business

ETL data integration is a process of extracting, transforming, and loading data in a data warehouse, where it can be analyzed and used for various purposes.

When legacy ETL data integration solutions are used, the onus of extracting, transforming, and loading disparate, complex, bi-directional data is on IT integrators. IT engineers have to develop and maintain long, custom scripts that keep the data flowing. With every change in schemas or APIs, these already scarce IT integrators scramble to update their custom scripts to accommodate them, which fuels downtime and heavy operational overheads. In the process, IT data integrators have to write long hours of custom code and implement EDI data mappings to process and transform customer data streams – it is time-consuming and error-prone. When there is an error in the data mapping process, it becomes difficult for data analysts to make good business decisions, which leads to missed opportunities and lost revenue. Also, while IT is busy implementing data integrations in weeks or months, they are not able to address their needs and demands. Customers are forced to wait to connect with business workers, which fills them with frustration and delays the value generation process.

Self-service ETL integration solutions are targeted to cross these hurdles and empower businesses to drive value. Lets dive in to find more information.

Technology like self-service ETL enables companies to manage disruption and overcome challenges posed by their existing data-driven solutions in order to thrive and grow. These next-gen solutions enable non-technical business users to run ETL flows while freeing IT integrators to focus on other priority tasks. Customers can connect and transact with business workers much more quickly and deliver the value theyve been promised. So, its a win-win situation for everyone.

For better understanding, lets find out three ways self-service ETL data integration enables companies to manage such disruptive times and deliver value to demanding customers sooner.

Why is integrating data so important to the business firm?
Photo: Collected

Empower Non-Technical Business Users: Self-service ETL data integration solutions empower non-techie business users to implement new business connections quickly, securely, and smartly. Users can rely on functionalities such as shared templates, pre-built connectors, dashboards, and AI-data mapping to build data connections in minutes instead of months. The recent advances in machine learning, as well as security protocols, enable business users to leverage artificial intelligence to understand and define data semantics and then build data connections on the basis of those data rules. Further, a single click is required to retrieve, break down, and use multi-dimensional complex customer data and stream it in real-time to execute modern-day transactions.

Free Up IT Headcount: While non-technical business users implement ETL flows, IT integrators are freed to focus on other business projects – especially those that enable companies to mitigate costs. Additionally, the need to hire more IT integrators to onboard and integrate customer data all by themselves is eliminated. Thus, companies can save a lot of money that would otherwise go into hiring IT personnel. As a matter of fact, IT is freed from implementing long custom codes and extensive data mappings, and it can focus on more strategic tasks instead.

Deliver Delightful CXs and Grow Revenue: Self-service ETL enables non-technical users to create business connections in minutes, so customers do not have to wait for weeks or months to connect with new business customers. Business workers can deliver the value promised to customers sooner. This delights customers, and they are encouraged to buy more products or services from the company. As a result, companies can quickly drive value and generate revenue. 

Of course, navigating the impact of disruption is not easy. But companies that reimagine their data-driven technologies like self-service ETL integration will be able to connect with customers and grow revenue.

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