After Cristiano Ronaldo snub, Coca-Cola lost $4 billion

Cristiano Ronaldo

With a calm expression and a slight tinge of mockery, star soccer player Cristiano Ronaldo picks up two glass bottles of Coca-Cola, mumbles the company’s name and sets them aside, then picks up a bottle of water. Shortly afterwards, the market value of the Euro 2020 sponsor dropped by $4 billion.

The captain of the Portuguese national soccer team is a well-known fitness enthusiast. At a press conference in Budapest ahead of Portugal’s Euro 2020 match against Hungary, Ronaldo made his views on soft drinks clear.

Seconds after sitting down, the soccer player removed the Coca-Cola bottles and picked up the water bottle saying “Agua” in Portuguese, a gesture that seemed to encourage people to drink water instead of soft drinks. A video of the episode went viral on social networks.

At press time, Coca-Cola’s share price had fallen from $56.10 to $55.22, down 1.6%. It has now risen to 55.41 dollars.

Cristiano Ronaldo
Photo: Collected

Coca-Cola’s market value has gone from $242 billion to $238 billion, a drop of up to $4 billion. Coca-Cola is one of the official sponsors of Euro 2020, so the bottles were placed on the table for marketing purposes.

Ronaldo, one of the most famous and best soccer players in the world, is a fitness fanatic, something his nearly 300 million followers on Instagram are well aware of. He scored twice in Portugal’s 3-0 win over Hungary on Tuesday, setting a Euro finals record of 11 goals.

If you missed these latest articles from Entertainment Desk: Konosub season 3Good Omens season 2The Last Airbender 2Sherlock Season 5Homeland season 9Now you see meLove Alarm season 2Young Justice season 4Shield Hero season 2Salvation season 3the feed season 2Taboo season 2.


Subscribe to Our Newsletter

Related Articles

Top Trending

Resident Evil Requiem Switch 2
Resident Evil Requiem: First Look at "Open City" Gameplay on Switch 2
Somalia UN Security Council Presidency 2026
Geopolitics 2026: Somalia Takes UN Security Council Presidency Amid Shifts
Solid-State Battery
Solid-State Battery Breakthroughs: ProLogium & Toyota’s New Timeline
LG CLOiD Home Robot
CES 2026: LG CLOiD & The Rise of the "Zero-Labor" Home Robot
Google Gemini vs ChatGPT Market Shift
Google Gemini Surges As ChatGPT Traffic Drops: Inside the 19% Market Share Shift

LIFESTYLE

Benefits of Living in an Eco-Friendly Community featured image
Go Green Together: 12 Benefits of Living in an Eco-Friendly Community!
Happy new year 2026 global celebration
Happy New Year 2026: Celebrate Around the World With Global Traditions
dubai beach day itinerary
From Sunrise Yoga to Sunset Cocktails: The Perfect Beach Day Itinerary – Your Step-by-Step Guide to a Day by the Water
Ford F-150 Vs Ram 1500 Vs Chevy Silverado
The "Big 3" Battle: 10 Key Differences Between the Ford F-150, Ram 1500, and Chevy Silverado
Zytescintizivad Spread Taking Over Modern Kitchens
Zytescintizivad Spread: A New Superfood Taking Over Modern Kitchens

Entertainment

MrBeast Copyright Gambit
Beyond The Paywall: The MrBeast Copyright Gambit And The New Rules Of Co-Streaming Ownership
Stranger Things Finale Crashes Netflix
Stranger Things Finale Draws 137M Views, Crashes Netflix
Demon Slayer Infinity Castle Part 2 release date
Demon Slayer Infinity Castle Part 2 Release Date: Crunchyroll Denies Sequel Timing Rumors
BTS New Album 20 March 2026
BTS to Release New Album March 20, 2026
Dhurandhar box office collection
Dhurandhar Crosses Rs 728 Crore, Becomes Highest-Grossing Bollywood Film

GAMING

Resident Evil Requiem Switch 2
Resident Evil Requiem: First Look at "Open City" Gameplay on Switch 2
High-performance gaming setup with clear monitor display and low-latency peripherals. n Improve Your Gaming Performance Instantly
Improve Your Gaming Performance Instantly: 10 Fast Fixes That Actually Work
Learning Games for Toddlers
Learning Games For Toddlers: Top 10 Ad-Free Educational Games For 2026
Gamification In Education
Screen Time That Counts: Why Gamification Is the Future of Learning
10 Ways 5G Will Transform Mobile Gaming and Streaming
10 Ways 5G Will Transform Mobile Gaming and Streaming

BUSINESS

India Rice Exports
India’s Rice Dominance: How Strategic Export Shifts are Reshaping South Asian Trade in 2026
Mistakes to Avoid When Seeking Small Business Funding featured image
15 Mistakes to Avoid As New Entrepreneurs When Seeking Small Business Funding
Global stock markets break record highs featured image
Global Stock Markets Surge to Record Highs Across Continents: What’s Powering the Rally—and What Could Break It
Embodied Intelligence
Beyond Screen-Bound AI: How Embodied Intelligence is Reshaping Industrial Logistics in 2026
Canada Gulf Digital Services Corridor
Beyond The Headlines: Canada Gulf Digital Services Corridor In 2026

TECHNOLOGY

LG CLOiD Home Robot
CES 2026: LG CLOiD & The Rise of the "Zero-Labor" Home Robot
Google Gemini vs ChatGPT Market Shift
Google Gemini Surges As ChatGPT Traffic Drops: Inside the 19% Market Share Shift
Libra Legal AI Workspace
Agentic AI in Legal Workflows: The Strategic Launch of the Libra Legal AI Workspace
Digital illustration displaying 12 key space science innovations, including reusable rockets and lunar bases, orbiting a glowing Earth.
12 Game Changing Space Science Innovations Shaping Tomorrow
Embodied Intelligence
Beyond Screen-Bound AI: How Embodied Intelligence is Reshaping Industrial Logistics in 2026

HEALTH

A health worker registers an elderly patient using a laptop at a rural health clinic in Africa
Digital Health Sovereignty: The 2026 Push for National Digital Health Records in Rural Economies
Digital Detox for Kids
Digital Detox for Kids: Balancing Online Play With Outdoor Fun [2026 Guide]
Worlds Heaviest Man Dies
Former World's Heaviest Man Dies at 41: 1,322-Pound Weight Led to Fatal Kidney Infection
Biomimetic Brain Model Reveals Error-Predicting Neurons
Biomimetic Brain Model Reveals Error-Predicting Neurons
Long COVID Neurological Symptoms May Affect Millions
Long COVID Neurological Symptoms May Affect Millions