After Cristiano Ronaldo snub, Coca-Cola lost $4 billion

Cristiano Ronaldo

With a calm expression and a slight tinge of mockery, star soccer player Cristiano Ronaldo picks up two glass bottles of Coca-Cola, mumbles the company’s name and sets them aside, then picks up a bottle of water. Shortly afterwards, the market value of the Euro 2020 sponsor dropped by $4 billion.

The captain of the Portuguese national soccer team is a well-known fitness enthusiast. At a press conference in Budapest ahead of Portugal’s Euro 2020 match against Hungary, Ronaldo made his views on soft drinks clear.

Seconds after sitting down, the soccer player removed the Coca-Cola bottles and picked up the water bottle saying “Agua” in Portuguese, a gesture that seemed to encourage people to drink water instead of soft drinks. A video of the episode went viral on social networks.

At press time, Coca-Cola’s share price had fallen from $56.10 to $55.22, down 1.6%. It has now risen to 55.41 dollars.

Cristiano Ronaldo
Photo: Collected

Coca-Cola’s market value has gone from $242 billion to $238 billion, a drop of up to $4 billion. Coca-Cola is one of the official sponsors of Euro 2020, so the bottles were placed on the table for marketing purposes.

Ronaldo, one of the most famous and best soccer players in the world, is a fitness fanatic, something his nearly 300 million followers on Instagram are well aware of. He scored twice in Portugal’s 3-0 win over Hungary on Tuesday, setting a Euro finals record of 11 goals.

If you missed these latest articles from Entertainment Desk: Konosub season 3Good Omens season 2The Last Airbender 2Sherlock Season 5Homeland season 9Now you see meLove Alarm season 2Young Justice season 4Shield Hero season 2Salvation season 3the feed season 2Taboo season 2.


Subscribe to Our Newsletter

Related Articles

Top Trending

Corporate Greenwashing
What is Corporate Greenwashing: How to Spot Fake Eco-Friendly Brands?
IT Rules 2026 age-gating
Beyond the Ban: Why Ashwini Vaishnaw’s Push for Age-Gating is a "Techno-Legal" Necessity for India
apps and software aliensync
Mastering Digital Ecosystems: How Apps and Software AlienSync Streamlines Modern Workflows
Schema Markup for AI Search
Schema Markup In 2026: Feeding The AI Beast
Eileen Gu Parents
Eileen Gu Parents: The Influential Duo Behind a Global Icon

Fintech & Finance

Best small business credit cards 0% APR
13 Best Small Business Credit Cards with 0% APR Intro Rates
topstep dashboard
Mastering the Topstep Dashboard: Your Central Hub for Funded Trading Success
Family Banking Teaching Kids Financial Literacy with Credit
Family Banking: Teaching Kids Financial Literacy With Credit
safest stablecoins 2026
5 Stablecoins You Can Actually Trust in 2026
Most Innovative Fintech Startups
The 10 Most Innovative Fintech Startups of 2026: The AI & DeFi Revolution

Sustainability & Living

Corporate Greenwashing
What is Corporate Greenwashing: How to Spot Fake Eco-Friendly Brands?
Renewable Energy Jobs
Renewable Energy Jobs: The Fastest Growing Career Path [The Next Big Thing]
Ocean Acidification
Unveiling Ocean Acidification: The Silent Killer Of Marine Life!
Indigenous Knowledge In Climate Change
The Role of Indigenous Knowledge In Fighting Climate Change for a Greener Future!
best durable reusable water bottles
Top 6 Reusable Water Bottles That Last a Lifetime

GAMING

PlayMyWorld Latest News
Navigating the Future: PlayMyWorld Latest News and Platform Evolution
best gaming chair with footrest
13 Best Gaming Chairs With Footrests And Lumbar Support
best screen recording software
13 Best Screen Recording Software for Tutorials and Gaming in 2026
best streaming microphones
10 Best Streaming Microphones for Twitch and YouTube
best horror games 2026
15 Best Horror Games That Will Actually Scare You in 2026

Business & Marketing

Best Real Estate Crowdfunding Platforms
10 Best Crowdfunding Platforms for Real Estate Investing
Best small business credit cards 0% APR
13 Best Small Business Credit Cards with 0% APR Intro Rates
topstep dashboard
Mastering the Topstep Dashboard: Your Central Hub for Funded Trading Success
15 Best Ways to Invest $1,000 in 2026
15 Best Ways to Invest $1,000 in 2026 [Safe to High-Growth]
digital infusing aggr8tech
Unlocking Efficiency: The Strategic Impact of Digital Infusing Aggr8tech in Modern Enterprises

Technology & AI

apps and software aliensync
Mastering Digital Ecosystems: How Apps and Software AlienSync Streamlines Modern Workflows
Best Zoom Alternatives
14 Best Video Conferencing Alternatives to Zoom
best AI voice generators
10 Best AI Voice Generators for Podcasters and YouTubers
How To Overcome Writer's Block
6 Strategies to Beat "Writer's Block" with AI Assistance: Transform Your Writing!
best ai chatbots customer service
10 Best AI Chatbots for Customer Service Automation

Fitness & Wellness

Prerona Roy Transformation
Scars, Science, and Scent: The Profound Rebirth of Prerona Roy
mabs brightstar login
Mastering the MABS Brightstar Login: A Professional Guide to the BrightStar Care ABS Portal
noblu glasses
Noblu Glasses Review: Do They Deliver Effective Blue Light Protection?
The Psychological Cost of Climate Anxiety Coping Mechanisms for 2026
The Psychological Cost of Climate Anxiety: Coping Mechanisms for 2026
Modern Stoicism for timeless wisdom
Stoicism for the Modern Age: Ancient Wisdom for 2026 Problems [Transform Your Life]