After Cristiano Ronaldo snub, Coca-Cola lost $4 billion

Cristiano Ronaldo

With a calm expression and a slight tinge of mockery, star soccer player Cristiano Ronaldo picks up two glass bottles of Coca-Cola, mumbles the company’s name and sets them aside, then picks up a bottle of water. Shortly afterwards, the market value of the Euro 2020 sponsor dropped by $4 billion.

The captain of the Portuguese national soccer team is a well-known fitness enthusiast. At a press conference in Budapest ahead of Portugal’s Euro 2020 match against Hungary, Ronaldo made his views on soft drinks clear.

Seconds after sitting down, the soccer player removed the Coca-Cola bottles and picked up the water bottle saying “Agua” in Portuguese, a gesture that seemed to encourage people to drink water instead of soft drinks. A video of the episode went viral on social networks.

At press time, Coca-Cola’s share price had fallen from $56.10 to $55.22, down 1.6%. It has now risen to 55.41 dollars.

Cristiano Ronaldo
Photo: Collected

Coca-Cola’s market value has gone from $242 billion to $238 billion, a drop of up to $4 billion. Coca-Cola is one of the official sponsors of Euro 2020, so the bottles were placed on the table for marketing purposes.

Ronaldo, one of the most famous and best soccer players in the world, is a fitness fanatic, something his nearly 300 million followers on Instagram are well aware of. He scored twice in Portugal’s 3-0 win over Hungary on Tuesday, setting a Euro finals record of 11 goals.

If you missed these latest articles from Entertainment Desk: Konosub season 3Good Omens season 2The Last Airbender 2Sherlock Season 5Homeland season 9Now you see meLove Alarm season 2Young Justice season 4Shield Hero season 2Salvation season 3the feed season 2Taboo season 2.


Subscribe to Our Newsletter

Related Articles

Top Trending

Dr Amitabha Chanda brain surgery
Between Two Eyebrows: How Dr Amitabha Chanda Is Redefining Brain Surgery Through Precision
Compute Sovereignty
The Silicon Sovereignty: How the 2026 Global AI Accord Redefines Geopolitical Power
Low-Fi Authenticity
The 2016 Renaissance: Why Gen Z is Swapping AI Precision for "Low-Fi" Authenticity
AI Productivity Tools
10 AI-Powered Productivity Tools to Try in January 2026
What Travel Insurance From a Credit Card Usually Covers
Travel Insurance Benefits: What Your Card Actually Covers In 2026

Fintech & Finance

What Travel Insurance From a Credit Card Usually Covers
Travel Insurance Benefits: What Your Card Actually Covers In 2026
Gold vs Bitcoin Investment
The Great Decoupling: Why Investors Are Choosing Bullion Over Blockchain in 2026
Top Background Check Services for Nonprofits
Top Background Check Services for Nonprofits in 2026: Supporting Safety, Trust, and Mission Integrity
Why Customer Service is the Battleground for Neobanks in 2026
Why Customer Service is the Battleground for Neobanks in 2026
How Regular Credit Score Tracking with Bajaj Markets Helps Prevent Loan Rejection
How Regular Credit Score Tracking with Bajaj Markets Helps Prevent Loan Rejection

Sustainability & Living

Tiny homes
Tiny Homes: A Solution to Homelessness or Poverty with Better Branding?
Smart Windows The Tech Saving Energy in 2026 Skyscrapers
Smart Windows: The Tech Saving Energy in 2026 Skyscrapers
The Environmental Impact of Recycling Solar Panels
The Environmental Impact Of Recycling Solar Panels
The Environmental Cost of Staying Warm in Cold Climates
The Environmental Cost of Staying Warm in Cold Climates
Renewable Energy Trends
Top 10 Renewable Energy Trends Transforming the Power Sector in 2026

GAMING

monster hunter wilds support cross-platform
Is Monster Hunter Wilds Cross-Platform? PC, PS5, And Xbox Compatibility
monster hunter wilds release
When Did Monster Hunter Wilds Release? Launch Date And Update History
monster hunter wilds monster list
Monster Hunter Wilds Monster List: Every Large Monster & Variant
Esports Fatigue How Leagues Are reinventing Viewership for Gen Alpha
Esports Fatigue: How Leagues Are Reinventing Viewership For Gen Alpha
Exploring the Future of Online Gaming How New Platforms Are Innovating
Exploring the Future of Online Gaming: How New Platforms Are Innovating

Business & Marketing

leadership skills in 2026
10 Leadership Skills You Must Master in 2026
Billionaire Wealth Boom
Billionaire Wealth Boom: Why 2025 Was The Best Year In History For Billionaires
Top Background Check Services for Nonprofits
Top Background Check Services for Nonprofits in 2026: Supporting Safety, Trust, and Mission Integrity
ESourcing Software The Complete Guide for Businesses
ESourcing Software: The Complete Guide for Businesses
The End of the Seat-Based License How AI Agents are Changing Pricing
The End of the "Seat-Based" License: How AI Agents are Changing Pricing

Technology & AI

Compute Sovereignty
The Silicon Sovereignty: How the 2026 Global AI Accord Redefines Geopolitical Power
Low-Fi Authenticity
The 2016 Renaissance: Why Gen Z is Swapping AI Precision for "Low-Fi" Authenticity
AI Productivity Tools
10 AI-Powered Productivity Tools to Try in January 2026
zero-water data centers
The “Thirsty” Cloud: How 2026 Became the Year of Zero-Water Data Centers and Sustainable AI
The End of the Seat-Based License How AI Agents are Changing Pricing
The End of the "Seat-Based" License: How AI Agents are Changing Pricing

Fitness & Wellness

Mental Health First Aid for Managers
Mental Health First Aid: A Mandatory Skill for 2026 Managers
The Quiet Wellness Movement Reclaiming Mental Focus in the Hyper-Digital Era
The “Quiet Wellness” Movement: Reclaiming Mental Focus in the Hyper-Digital Era
Cognitive Optimization
Brain Health is the New Weight Loss: The Rise of Cognitive Optimization
The Analogue January Trend Why Gen Z is Ditching Screens for 30 Days
The "Analogue January" Trend: Why Gen Z is Ditching Screens for 30 Days
Gut Health Revolution The Smart Probiotic Tech Winning CES
Gut Health Revolution: The "Smart Probiotic" Tech Winning CES