Apple’s September event has just wrapped up, but the company’s product roadmap for the next year is far from complete. While the iPhone 17 lineup, Apple Watch updates, and AirPods Pro 3 are set to hit stores this Friday, September 19, Bloomberg’s Mark Gurman has revealed that Apple is already preparing at least 10 more major product releases for late 2025 and early 2026.
These devices include everything from upgraded Macs with the new M5 chip, to a redesigned iPad Pro, a refreshed Apple TV, and even a long-rumored smart home hub. Below is a deep dive into what’s coming, when to expect it, and why it matters for Apple’s ecosystem.
Apple’s September 2025 Launch Recap
At the annual September keynote, Apple confirmed the following products are on the way:
- iPhone 17 series – The regular iPhone 17, iPhone 17 Pro, iPhone 17 Pro Max, and a new iPhone Air model.
- Apple Watch updates – Series 11, the rugged Ultra 3, and a refreshed Watch SE 3.
- AirPods Pro 3 – Improved sound, new features, and integration with Apple Intelligence.
All of these will be available beginning September 19, 2025.
But as Gurman highlights in his Power On newsletter, these are only the first wave. Apple has a much broader lineup of hardware in the pipeline.
Ten Products Expected Between Late 2025 and Early 2026
1. iPad Pro with M5 Chip (October 2025)
One of the most anticipated releases could come as soon as October 2025. Apple is expected to unveil a next-generation iPad Pro powered by the new M5 chip. This would mark the debut of Apple’s latest silicon generation.
Key rumored features include:
- Two front-facing cameras – designed for both portrait and landscape orientations, improving FaceTime and photography.
- M5 performance gains – continuing Apple’s push to make iPads nearly as powerful as MacBooks.
- Slimmer bezels and design refinements – aligning with Apple’s broader design strategy of thinner, lighter devices.
2. Vision Pro (Next-Generation)
Apple’s Vision Pro mixed reality headset will likely see an update in late 2025. Expected upgrades include:
- A faster M4 or M5 chip for smoother AR/VR performance.
- A new head strap focused on comfort and long-wear usability.
- A potential new Space Black color option to appeal to premium buyers.
This refresh comes less than two years after the Vision Pro’s debut, showing Apple’s commitment to iterating on spatial computing.
3. Apple TV (Next Model)
A refreshed Apple TV is also in development. It could launch by late 2025, featuring:
- A faster A17 Pro chip, enabling advanced graphics and supporting Apple Intelligence.
- The rumored N1 chip with Wi-Fi 7 for faster connectivity.
- Improved Siri integration for more natural AI-powered assistance.
- Speculation around a built-in FaceTime camera continues, though it remains uncertain if it will be part of this generation.
4. HomePod mini (Second Generation)
The HomePod mini will also receive a refresh. Expected upgrades include:
- A new chip (S9 or later) for better performance.
- Support for Apple Intelligence and upgraded Siri.
- Wi-Fi 7 and the N1 chip for faster home connectivity.
- Improved sound quality and a second-generation Ultra Wideband (UWB) chip for proximity features like Handoff.
- New color options could also be on the table, such as a striking Red edition.
5. AirTag (Next Generation)
Apple’s popular AirTag tracker is expected to be updated with:
- Up to 3× longer tracking range compared to the current model.
- A more tamper-proof speaker, addressing past misuse concerns.
- Improved low-battery alerts for better reliability.
6. MacBook Pro with M5 Series Chips (Early 2026)
Apple is preparing the next generation of MacBook Pro models, but according to Gurman, they may not arrive until early 2026.
Expected highlights:
- Powered by M5 chips, delivering major performance and efficiency improvements.
- Likely incremental design changes, with larger design shifts (like OLED screens) coming later.
7. MacBook Air with M5 Chip (Q1 2026)
The MacBook Air will also transition to the M5 chip around the same timeframe. While it may not receive big design overhauls, Apple is expected to emphasize performance boosts, longer battery life, and continued focus on portability.
8. Studio Display with Mini-LED (Late 2025 – Early 2026)
Apple is preparing a new version of the Studio Display, potentially equipped with mini-LED backlighting. This would deliver improved brightness, contrast, and HDR performance.
Depending on the Mac release schedule, this product could either launch late 2025 or shift into early 2026.
9. iPhone 17e (Q1 2026)
Apple is also rumored to be developing the iPhone 17e, a more affordable model positioned below the main iPhone 17 lineup.
- Expected around March 2026.
- Will use the same A19 chip as the flagship iPhone 17 series.
- Aimed at delivering Apple’s latest performance at a lower price point.
10. Apple Home Hub (March 2026)
The Apple Home Hub, a long-rumored smart home device, could finally arrive in early 2026.
- Expected to integrate tightly with Apple Intelligence.
- Could serve as a central command center for HomeKit and smart devices.
- May also include features like video calling, acting as a hybrid between a smart speaker and display.
Other Possible Products
Gurman’s list did not include Apple’s rumored low-cost MacBook, expected to use an A18 Pro chip. Other reports suggest this could arrive in late 2025 or early 2026 as Apple attempts to compete in the education and budget laptop markets.
Will Apple Hold Another Event?
It is not yet clear if Apple will host another special event in 2025. For smaller updates, Apple often announces products through press releases on its Newsroom site. However, if the M5 chip makes its debut this year, a dedicated event is highly likely, since previous chips (M1 through M4) were all launched with major presentations.
Why This Roadmap Matters
- Silicon dominance – Apple is positioning the M5 chip as the backbone of its ecosystem, stretching across iPads, Macs, and even the Vision Pro.
- AI integration – With Apple Intelligence rolling out, new devices are being designed to maximize these capabilities.
- Expanded ecosystem – Products like the Home Hub and upgraded AirTag show Apple is strengthening its smart home and tracking categories.
Apple may have already dazzled fans with the iPhone 17 lineup, but the company’s next phase looks even more ambitious. Between October 2025 and early 2026, Apple is preparing a wave of 10 new products that will touch nearly every corner of its hardware ecosystem—from Macs and iPads to wearables, smart home devices, and accessories.
This roadmap underscores Apple’s strategy: unify devices through its custom silicon and AI capabilities, while gradually rolling out improvements in design, connectivity, and functionality.
The Information is Collected from MacRumors and The Verge.
