Nowadays, creating a mobile-friendly website is so much easier than it was 10 years ago. All website creator tools offer optimized mobile layout without any cost.
However, even when a website looks mobile-friendly by default, there are still several aspects of the mobile user experience that require attention.
Don’t forget: Most people now don’t use a desktop at all, and complete complex funnels from their mobiles. In this world, creating a box that is too small to click on, or enabling pop ups which are hard to cancel are all negatively affecting your website’s mobile performance.
In this article, we will show the most typical mistakes website creators commit, and recommend solutions to them.
Mobile layout and immediate view
As on desktop, the most important part of your website is where users land. Users will take a glance and decide based on the layout and relevance whether they want to browse your website or abandon your site.
However, it’s not all about where you land them; it’s about what you show them. Even if your landing page is well designed and includes all the information needed to engage visitors, that may not be enough. The problem is, the immediate view is the most crucial part of the landing page, and if you spoil something here, there’s no room for another chance.
Keeping key benefits visible on the first screen
Experts recommend placing your most persuasive elements near the top of the page, where users can see them before taking any action, such as scrolling or clicking.
What can these be?
Mostly your USPs, trust factors (certifications, user-generated comments, opinions), prices, and contact information. Packaged in a modern, but not too complex environment.
Avoiding pop-ups that block the screen
Pop-up banners are more popular than ever, mostly because website creators are obligated to use them for data privacy purposes. Yes, that is the cookie banner, which is an unskippable part of a website, since the regulators can punish those actors that don’t use it, or use it in the wrong manner.
But there are other pop-ups as well: for example, webshops tend to use informational pop-ups to indicate a change in their supply. Or certain webshops enable advertisements on their website through Google AdSense, which can also add pop-up ads to the site.
On one hand, overusing them can have serious consequences. Experts found out that the most frustrating banners according to the users are those that appear in the center of their screen, and pause their activity.
However, pop-ups can also destroy the user experience of mobile users. I’ve faced a tremendous number of sites that were not completely tested for mobile usage, and as the exit symbol of a pop-up was out of view on specific mobile screens, they couldn’t go any further and abandoned the site with extreme frustration and rage.
That’s why it is essential to always test how pop-ups display on mobile, and take actions (for example, choosing another banner layout), before it leads to bigger, and more dramatic consequences.
Basic page speed improvements
A 2026 research found out that 50% of mobile users abandon a website if it is unable to load up in 3 seconds. If we think about that, it seems absurd and impossible: they can’t wait 3 seconds just to complete their desired journey?
Well, users’ requirements have rapidly grown in the last couple of years, and they expect immediate reactions from web servers. A visually impressive website with complex features is not necessarily a high-performing one. Unnecessary scripts, animations, and other resource-intensive elements can slow it down.
Compressing images to load pages faster
Nowadays, to demonstrate your products, services, or references, you need good quality pictures and 4K videos. However, usually these added documents are the main source of a slow-loading website, even though website creators usually look for the problem elsewhere.
Tools such as Google PageSpeed Insights can help identify performance issues. Useful metrics include First Contentful Paint (FCP), which measures when the first content appears, and Largest Contentful Paint (LCP), which measures when the largest visible content element is rendered.
We recommend that you monitor your performance regularly, and if after an update the stats are below a recommended level, compress the images to gain more power.
Choosing reliable hosting for traffic spikes
However, there’s still one thing you can’t prepare for: traffic spikes.
We managed sites that sold coolers and fans, and every year the demand does not increase linearly. People don’t want to spend much on unnecessary cooling products, but as soon as the warmth is unbearable, they change their mind and buy some. So on an unpredictable summer day, dozens of new users “attack” cooling-related webshops to make immediate purchases.
That event is the dream of webshop owners, when they earn their yearly profit. However, most of them remain disappointed after the big attack, as their site didn’t handle the immediate traffic spike. That’s why it is not enough to think about a regular day when choosing your hosting plan and provider, but calculate your potential maximum traffic, and “waste” a little money for the future.
Believe us, these spikes will earn back 100 times more money than you are losing on improving your capacity.
Final Thoughts
In this article, we demonstrated why it is crucial to optimize your website for mobile layout. Even though this process is getting easier and easier (thanks to instant mobile optimization by website creating platforms), there are still some aspects you need to look out for.
We demonstrated how a badly implemented banner can spoil mobile user experience, or how a traffic spike can make your site crash.
Don’t forget: desktop site usage has declined in recent years, and the trends show that mobile will be even stronger than ever before in the next few years.
