The new iPhone 12 will launch late, Apple has confirmed. It is not going to hit the market in September, according to the technology company.

CFO Luca Maestri came up with the confirmation during an earnings call with investors on Thursday, Mashable reports.

“As you know, last year we started selling iPhone in late September,” said Apple CFO Luca Maestri in a statement.

“This year, we project supply to be available a few weeks later,” Luca said without providing any specific details around the delay.

In 2019, new iPhone models, the iPhone 11 and iPhone 11 Pro, went on sale on September 20.

Jon Prosser, a prominent Apple leaker who first released the news, says new iPhone 12 announcement keynote will launch in October.

iPhone 12
New iPads

October

— jon prosser (@jon_prosser) July 29, 2020

Apple has a record of unveiling its new iPhone models in September. And the multinational technology company makes them available for purchase a few days later in the month.