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Will OnePlus Be Able to Retain Their Position in the Market in the Future?


Oppo made a bold step by launching OnePlus back in the day. It was a great decision, as Oppo has given OnePlus autonomous status and the freedom to develop smartphones and technology. That’s why we’ve got the Oxygen OS and the supercool-looking smartphones. It’s one of the finest devices that are out of this world. But, in recent days, we have heard that the OnePlus has been merged with Oppo, and the autonomous status has been revoked. If you are looking to buy the cool OnePlus 8 covers, it might be the last chance to get a clean OnePlus Device. With the OnePlus 9, we can see the devices that are being powered with Oppo’s leadership and the flavor.

The entire dynamics have been changed with the Oxygen OS influenced by Oppo’s ColorOS. We cannot think about the level of snooping Oppo can do on the users with their not-so-great analytics data and server storage. Well, that’s what we are talking about in this post, and know if OnePlus still has that potential to be one of the best smartphone manufacturers in the market or not.

Organizational Changes

The Company has recently been overtaken by Oppo, which has changed a lot. The founder of OnePlus has already left the company, so Oppo has full control over the brand. With the organizational changes, we can see the change in the R&D and even the brand’s vision. Without that, everything is hard, and people may find it easier not to trust the brand. The vision and the exquisite branding of the OnePlus devices made them amazing smartphones, and no one can match the ubiquity of such smartphones. But now, the design aspects are changing, the hardware is changing, and the software of the devices are taking the big hit, all because of the organizational changes in the company.

Software Changes

OxygenOS is an integral part of the OnePlus devices. The near-stock Android experience with the OnePlus’s OxygenOS customizations made the OnePlus smartphones perform faster and smoother than the other smartphones. Well, the software has been changing since Oppo has entered the chat. The excellent OxygenOS has been fiddling and adding the ColorOS elements, which makes the looks worse. Although ColorOS is not bad at all, having the integrity of OxygenOS untouched is one of the best things. According to the rumors, OxygenOS will be replaced with the ColorOS in the future OnePlus smartphones. So, that’s something we should consider and make the decisions accordingly before thinking if OnePlus has a special charm or not in the smartphones market.

Hardware Blunders

Yes. OnePlus has wonderful hardware but do you know that Hasselblad controversy? The awful cameras with Hasselblad branding in OnePlus 8 were not much appreciated by the smartphone users and the OnePlys fanboys. Such decisions taken without the research and the expertise were destined to receive criticism from the users. Oppo is pretty good when it comes to the hardware choices and the optimization around the same, and we can expect them to take care of this side and make it easier for the users to have an excellent experience. That’s one positive thing about OnePlus and Oppo that will keep them in the smartphones market race against the giants.

Final Words

When it comes to the future of any smartphone brand, the comparison with the various factors becomes a tedious task. We all know that there are multiple tasks involved in the business, so talking about everything is not a feasible option. But, the recent acquisition and control of ONePlus from Oppo certainly has raised some questions about the brand’s future. But with the right decisions and excellent service, OnePlus can surely become the brand that will rise to the top of the market.


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