In a major departure, Twitch now permits creators to simultaneously stream live content on any platform, not just mobile apps. The change offers more flexibility amidst competition from rivals like Kick.
Previously, popular streamers could only cross-stream on sites like TikTok and Instagram concurrently with Twitch. But now Twitch opened simulcasting to all services, unless exclusivity deals prohibit it.
Top creators signing exclusive deals with Kick recently raised concerns of a talent exodus. By enabling open simulcasting, Twitch caters to creators wanting to expand reach.
Guidelines require equal streaming quality across platforms and forbid sharing community links outside Twitch chats during concurrent streams. A future update will let creators indicate they are simulcasting.
Off-Platform Doxxing and Swatting Now Bannable Too
Additionally, Twitch updated its off-service conduct policy to ban doxxing and swatting, behaviors it will now police beyond Twitch.
The change comes after recent doxxing controversies with top creators on other sites like Instagram and YouTube. Broadening enforcements aims to increase protections for streamers.
Other new features include merging chats across co-streams, improving recommendations, custom alert animations using emotes, and more.
By loosening restrictions and expanding protections, Twitch signals responsiveness to creators’ needs amidst intensifying competition for talent. The moves aim to retain top partners while offering more creative freedom.