FIFA and Coca-Cola say the tour will run for more than 150 days and include all three 2026 host countries—Canada, Mexico and the United States—alongside stops in other FIFA member nations.
Lead
FIFA and Coca-Cola have announced the FIFA World Cup Trophy Tour 2026, a global roadshow that will take the original FIFA World Cup Trophy to 30 FIFA Member Associations before the 2026 tournament.
Organisers say the tour begins on 3 January 2026 in Riyadh, Saudi Arabia, and is planned to include 75 stops across more than 150 tour days.
The announcement comes as FIFA builds momentum toward the expanded 2026 World Cup in Canada, Mexico and the United States.
Tour scale and timing
The Coca-Cola Company and FIFA describe the 2026 journey as the sixth edition of the FIFA World Cup Trophy Tour by Coca-Cola and a major global fan engagement programme ahead of the finals.
The tour is scheduled to start on 3 January 2026 in Riyadh, with the original trophy set to travel across 30 FIFA Member Associations.
In total, organisers say the route features 75 stops and “more than 150” tour days, indicating a multi-month schedule rather than a short promotional visit.
Key figures (confirmed)
| Item | What FIFA/Coca-Cola announced |
| Tour start | 3 Jan 2026 (Riyadh, Saudi Arabia) |
| Countries (FIFA Member Associations) | 30 |
| Total stops | 75 |
| Tour duration | More than 150 tour days |
| Edition | Sixth Trophy Tour by Coca-Cola |
Where the trophy will go
FIFA says the Trophy Tour will include all three FIFA World Cup 2026 host countries—Canada, Mexico and the United States—bringing the trophy into the tournament’s host footprint ahead of kick-off.
Organisers also say the tour will visit “future FIFA World Cup and FIFA Women’s World Cup” host nations, listing Morocco, Portugal, Spain, Saudi Arabia and Brazil among the planned destinations.
Beyond these named countries, FIFA’s announcement frames the itinerary as a 30-member-association route, with the implication that exact city-by-city details will be released progressively.
Tour timeline (what’s known so far)
| Milestone | Date/Window | Location/Notes |
| Launch | 3 Jan 2026 | Riyadh, Saudi Arabia |
| Global journey | 2026 (multi-month) | 30 member associations, 75 stops, 150+ tour days |
| Host-country visits | Ahead of finals | Includes Canada, Mexico, United States |
What fans can expect at stops
FIFA and Coca-Cola say each stop will include “fan engagement opportunities,” describing immersive brand experiences, interactive football challenges, and content involving FIFA Legends.
Coca-Cola’s statement positions the tour as a way for thousands of fans to see the original trophy in person, presenting it as a rare, once-in-a-lifetime experience for many markets.
The company also links the tour to community-impact efforts, saying it will work with local teams and bottling partners on sustainability initiatives such as packaging collection and recycling efforts during Trophy Tour activations.
Why this tour matters for 2026
FIFA’s announcement repeatedly ties the Trophy Tour to what it calls a “game-changing” 2026 tournament hosted across three nations—Canada, Mexico and the United States.
FIFA has already confirmed the 2026 World Cup will be the first edition with 48 participating teams, a major expansion that increases global interest and raises the stakes for pre-tournament promotion.
FIFA’s competition information also states the final is scheduled for 19 July 2026, putting the trophy’s early-2026 tour window in the middle of the broader build-up cycle to the tournament’s summer climax.
20-year milestone and partnership
Coca-Cola and FIFA say the 2026 tour marks 20 years of the FIFA World Cup Trophy Tour by Coca-Cola, framing it as a long-running tradition rather than a one-off campaign.
They report that, over this period, more than 4 million fans across more than 182 markets worldwide have participated in Trophy Tour events.
FIFA also says that across five previous editions the trophy has visited 182 of FIFA’s 211 Member Associations, highlighting the scale the tour has reached over time.
What comes next
FIFA is directing fans to follow the Trophy Tour through its official channels as the itinerary unfolds, suggesting further stop-by-stop announcements will be made closer to tour dates.
With the tour set to begin in early January 2026, additional details—such as country order, city venues, and ticketing or access rules—are likely to become clearer as organisers publish local-market information.
