The long-running tension between Elon Musk and Sam Altman has entered an explosive new phase—this time, with Apple caught in the middle.
What began years ago as a disagreement over the future of artificial intelligence (AI) has now escalated into a highly public fight involving accusations of antitrust violations, allegations of platform manipulation, and renewed scrutiny on App Store fairness.
A Rivalry Years in the Making
To understand the latest clash, it helps to revisit the roots of Musk and Altman’s dispute. The two were once close collaborators. In 2015, they co-founded OpenAI with the shared vision of creating safe, open AI technology for the benefit of humanity. But by 2018, cracks in the partnership had widened.
Musk stepped down from the board, citing a conflict of interest after hiring fellow co-founder Andrej Karpathy to join Tesla’s Autopilot team. At the time, Musk also voiced increasingly urgent warnings about the dangers of AI, calling it “potentially more dangerous than nukes.”
Since then, OpenAI has transformed from a nonprofit research lab into one of the most valuable AI companies in the world. This shift, partly fueled by its deepening partnership with Microsoft, became a key sticking point for Musk, who accused the company of abandoning its original mission.
The Spark: Apple’s Alleged Bias Toward ChatGPT
The latest dispute centers on the Apple App Store. Musk alleges that Apple is actively favoring OpenAI’s ChatGPT over other AI apps, including his own Grok chatbot, which is integrated into the X (formerly Twitter) platform.
On Monday, Musk took to X to accuse Apple of making it “impossible for any AI company besides OpenAI to reach #1” in the App Store. He called this an “unequivocal antitrust violation” and threatened “immediate legal action” against the iPhone maker.
What Musk Points To:
- ChatGPT is currently the top-ranked free app in the App Store.
- Grok, despite being the fifth most downloaded free app overall and #1 in the “news” category, is absent from Apple’s curated “Must-Have Apps” list.
- Musk claims this selective showcasing hurts competition and misleads users into thinking ChatGPT is the default or best AI option.
Apple Responds: “We Don’t Play Favorites”
Apple quickly countered Musk’s accusations. In an official statement, the company said:
“The App Store is designed to be fair and free of bias. Our goal is to offer safe discovery for users and valuable opportunities for developers, collaborating with many to increase app visibility in rapidly evolving categories.”
The company stressed that App Store rankings and recommendations are determined by a mix of objective metrics (such as downloads, engagement, and ratings) and editorial curation, which it insists is based on merit, not business partnerships.
Apple also indirectly rebutted Musk’s monopoly claims by pointing to the success of other AI apps:
- DeepSeek, a Chinese AI chatbot, reached the global #1 position in January 2025.
- Perplexity, an AI-powered search tool, topped the charts in India in July 2025.
Altman Enters the Fray
Sam Altman, OpenAI’s CEO, wasted no time in pushing back—this time, not just defending OpenAI, but attacking Musk directly.
In a series of posts on X, Altman alleged that Musk has manipulated X’s algorithms to boost his own content and businesses while suppressing competitors.
He referenced a 2023 report from the tech site Platformer, which claimed Musk created a “special system” to ensure his tweets appeared first in users’ feeds after acquiring Twitter.
Altman’s response also included a challenge: he asked if Musk would sign an affidavit swearing he had never altered X’s algorithm to harm rivals or benefit his own ventures. If Musk could prove this, Altman said, he would publicly apologize.
Musk Strikes Back: Views, Followers, and Accusations
The exchange turned personal overnight. By Tuesday morning, Musk was accusing Altman of dishonesty about engagement numbers—claiming Altman’s critical post received 3 million views despite Musk having 50 times more followers.
Musk has 224 million followers on X (though the platform has never disclosed what percentage might be bots), while Altman has about 3.9 million.
The Broader Context: Apple Already Under Pressure
This feud arrives at a time when Apple is already under significant regulatory and public scrutiny over its App Store practices.
Ongoing Legal Battles:
- Epic Games vs. Apple: In 2021, a judge ruled that Apple could no longer prohibit developers from linking users to outside payment options—potentially cutting into the company’s 30% in-app purchase commission. In June 2025, a panel of judges refused Apple’s request to delay implementing these changes.
- U.S. DOJ Lawsuit: The U.S. Department of Justice has accused Apple of maintaining an illegal monopoly in the smartphone market, partly through restrictive App Store rules.
- European Union Fine: Earlier in 2025, the EU fined Apple €500 million for anticompetitive behavior in music streaming services and app distribution.
Against this backdrop, Musk’s allegations could draw more political and legal attention to Apple’s AI app ranking and promotion practices.
Musk’s History with AI Ventures
While Musk criticizes OpenAI’s commercialization, he’s been actively building his own AI empire. In March 2023, he founded xAI to develop safe, truth-focused AI systems. By July 2023, the company was publicly launched, and Musk later merged it with X Corp. He’s since raised billions of dollars and called on Tesla to invest heavily in the project.
Earlier this year, a Musk-led investor group offered $97.4 billion to take control of OpenAI—a proposal Altman publicly rejected, even cheekily offering to “buy Twitter for $9.74 billion” in return.
The Grok Controversy: Safety and Trust Issues
Grok, Musk’s chatbot, has faced its own challenges:
- May 2025: Grok responses included false claims about a supposed “white genocide” in South Africa—something Musk blamed on an “unauthorized modification.”
- July 2025: Some Grok responses bizarrely included praise for Adolf Hitler, raising fresh concerns about safety filters and content moderation.
These incidents have fueled debate over whether Grok is a viable competitor to ChatGPT in terms of both accuracy and reliability.
Market Reactions: Winners and Losers
Despite the controversy, Tesla’s stock has been climbing—up about 10% over the past week, closing near $340.84—buoyed by investor optimism in Musk’s leadership and upcoming products.
Apple, meanwhile, has seen its stock slide roughly 8.7% in 2025, weighed down by concerns over regulatory pressure and its AI strategy.
Summary Table of Key Points
| Issue | Musk’s Claim | Counterpoints / Facts |
| Apple Favoritism | ChatGPT promoted over Grok in App Store rankings | Apple denies bias; DeepSeek & Perplexity also reached #1 recently |
| Antitrust Concern | Apple creating unfair market conditions | Regulators already investigating Apple |
| Altman’s Response | Musk manipulates X’s algorithm for self-benefit | Musk denies, engagement numbers disputed |
| Grok’s Performance | Fifth most downloaded app overall | Past controversies over false and offensive outputs |
| Market Impact | Tesla stock rising | Apple stock under pressure |
The Musk–Altman rivalry shows no sign of cooling down. What began as a split over OpenAI’s mission has evolved into a public, multi-front battle involving:
- Accusations of antitrust violations against Apple
- Counterclaims of platform manipulation on X
- Broader debates about AI ethics, app store fairness, and market dominance
With legal threats on the table and regulators already circling Apple, this saga could soon move from social media spats to courtroom showdowns—potentially shaping not just the future of AI competition, but also the rules governing digital marketplaces.
The information is Collected from CNBC and BBC.
