How To Sell SEO Service: An Agency’s Guide To Earning Better SEO Sales

Digital Marketing, SEO

Are you an agency that sells SEO services? If so, then you know how tough it can be to earn good sales. After all, SEO can be a complex and confusing topic for many business owners. Fortunately, there are some things you can do to make selling SEO services easier. In this guide, we’ll share some tips on how to sell SEO services and earn better sales. If you are from an SEO agency for better results you can partner with an SEO Reseller company from the USA.

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Make sure you understand SEO yourself

If you’re going to sell SEO services, it’s important that you have a good understanding of the topic yourself. This will allow you to confidently answer any questions that prospects may have. It will also help you identify any potential objections they may have. To gain a better understanding of SEO, we recommend reading some of the following resources:

The Beginner’s Guide to SEO by Moz
SEO for Dummies by Bruce Clay
The Art of SEO by Eric Enge, Stephan Spencer, and Jessie Stricchiola

Once you have a good understanding of SEO, you can start working on your sales pitch.

Keep your pitch simple and to the point

When selling SEO services, it’s important to keep your pitch simple and to the point. Prospects don’t want to hear a long and complicated sales pitch. They just want to know how you can help them and what benefits they’ll get by working with you. So, make sure your pitch is clear and concise.

Be prepared to answer questions

When selling SEO services, you need to be prepared to answer any questions that prospects may have. This means being up-to-date on the latest changes in the SEO industry and knowing how to address common objections.

To help you prepare for questions, we’ve compiled a list of some of the most common ones below:

What’s included in your SEO services?
How much do your SEO services cost?
How long will it take to see results from your SEO services?
What’s your experience with SEO?
Can you guarantee results?

By being prepared to answer these questions, you’ll be in a better position to sell SEO services and earn more sales.

Invest in good SEO tools:

If you want to sell SEO services, then you need to have the right tools. After all, you can’t provide a good service if you don’t have the right tools. There are a lot of great SEO tools out there, but some of our favorites include Moz, Ahrefs, SEMrush, and Google Search Console.

Each of these tools will help you in different ways, so it’s important to choose the ones that are right for your needs. And remember, the better your tools, the easier it will be to sell SEO services and earn more sales. Professional tools can save you a lot of time and make your job easier.

Understand your target market:

If you want to sell SEO services, then you need to understand your target market. After all, you can’t sell something if you don’t know who you’re selling it to. When it comes to SEO, there are a few different types of businesses that are typically in need of services. These include small businesses, local businesses, e-commerce stores, and startups.

Each of these businesses has different needs when it comes to SEO. For example, a small business may need help with on-page optimization, while an e-commerce store may need help with link building. It’s important that you understand the needs of your target market so you can sell them the services they need.

Offering a money-back guarantee:

If you’re selling SEO services, then you need to offer a money-back guarantee. This will show prospects that you’re confident in your ability to deliver results and that you’re willing to put your money where your mouth is. Money-back guarantees are also a great way to build trust with prospects.

When offering a money-back guarantee, make sure you’re clear about what it covers. For example, will you refund the entire amount if the client isn’t happy with the results? Or will you only refund a portion of the fee? Be sure to spell out the details of your money-back guarantee so there’s no confusion.

Promote your service well:

If you want to sell SEO services, then you need to promote your service well. After all, no one will buy your services if they don’t know about them. There are a few different ways you can promote your SEO services. These include writing blog posts, guest blogging, creating infographics, and using social media.

When promoting your services, make sure you’re clear about the benefits of working with you. For example, will you help them increase their traffic or improve their search engine rankings? Be sure to spell out the benefits so prospects know what they can expect by working with you.

Prepare the right documentation and contracts:

If you’re selling SEO services, then you need to have the right documentation and contracts in place. This includes a proposal, service agreement, and contract. The proposal should outline the scope of work and the deliverables you’ll be providing. The service agreement should specify the terms of your agreement, such as the length of the project and the price. And finally, the contract should protect both you and your client by spelling out the legal terms of your agreement.

By having the right documentation and contracts in place, you’ll be able to sell SEO services with confidence. This will also help to protect you and your business in case there are any disputes down the road.

Be willing to negotiate:

When selling SEO services, you need to be willing to negotiate. After all, not every prospect is going to be willing to pay your asking price. And that’s okay. Be prepared to negotiate on price and scope of work.

By being willing to negotiate, you’ll show prospects that you’re flexible and that you’re willing to work with them. This can go a long way in closing the sale.

Wrapping up!

The bottom line is that selling SEO services can be a great way to earn more sales and grow your business. But it’s not always easy. You need to be prepared to promote your services, negotiate on price, and put together the right documentation. If you do all of this, then you’ll be in a good position to sell SEO services and earn more business.