Imagine a city where ancient palaces stand in the shadow of gleaming skyscrapers, where the aroma of sizzling street food fills the air, and where every corner holds a story. Welcome to Seoul! Forget about the typical tourist traps. These five locations provide an authentic look into the heart of South Korea’s fascinating capital. Get ready to be captivated!
Gyeongbokgung Palace
Step back in time at Gyeongbokgung Palace, Seoul’s largest and arguably most beautiful royal palace. Its grand architecture and meticulously restored courtyards echo Korea’s rich Joseon Dynasty past, a feeling enhanced by its tranquil gardens. Witness the vibrant changing of the guard ceremony and explore the many halls and pavilions, each with its own unique story. Allow plenty of time to soak in this historical gem.
Bukchon Hanok Village
With their peaceful courtyards and curved roofs, hundreds of preserved traditional Korean homes, or hanoks, provide a peaceful window into Seoul’s past as you meander through the quaint alleyways of Bukchon Hanok Village. Many now function as tea houses, craft stores, and guesthouses, offering delightful opportunities for cross-cultural interaction. Take a leisurely stroll and take in the distinct, tranquil ambiance of the village. If you’re looking for serviced apartments in Seoul that offer easy access to this rich history, Somerset Palace Seoul stands out as a convenient choice.
Myeongdong
Discover the lively energy of Myeongdong, a bustling shopping district renowned for its enticing street food vendors, diverse cosmetic shops, and trendy clothing boutiques. This vibrant neighbourhood is a haven for those seeking the latest Korean fashion and beauty trends. Even for non-shoppers, Myeongdong’s vibrant lights, lively atmosphere, and constant buzz create an exhilarating experience.
N Seoul Tower
Ascend N Seoul Tower, perched atop Namsan Mountain, for stunning sweeping views of the expansive cityscape. Whether you visit during the day or under the glittering night sky, the vista is truly breathtaking. The tower itself is a cultural landmark, featuring restaurants, observation decks, and the iconic “love locks” left by countless couples. A cable car ride up the mountain further enhances this memorable experience.
Insadong
Explore Insadong, Seoul’s creative hub, a neighbourhood brimming with traditional tea shops, intimate art galleries, unique antique stores, and handcrafted crafts. This is the perfect place to immerse yourself in Korean culture and discover one-of-a-kind souvenirs. Enjoy traditional tea ceremonies, peruse handcrafted ceramics, and take in the lively street entertainment. Compared to some of Seoul’s other bustling areas, Insadong offers a more relaxed and culturally rich pace.







