In the competitive world of real estate, being perceived as an expert in your local market can be a game-changer. It’s not just about selling properties – it’s about becoming the go-to person for clients, colleagues, and the community. But how does one transition from being a regular agent to a recognized authority in their local area?

Know Your Market Inside and Out

The first step to becoming a local real estate expert is to have deep knowledge of your market. This means understanding not just the current prices and what’s on the market but also the trends, demographics, and unique features of the properties in your area.

• Study Market Trends: Keep track of how prices are changing, what kind of properties are in demand, and how long properties stay on the market. To do this, you’ll need to regularly study the data and compare it to what you’re seeing on a day-to-day basis. 
• Understand Local Demographics: Know who lives in your area. Are they families, retirees, or young professionals? This helps you understand what kind of properties and features are most in demand. In growing markets, these trends change and evolve on an annual basis. Just because you know the demographics of the previous few years doesn’t mean you’re prepared for what’s coming this year. Keep your finger on the pulse!
• Learn About Unique Property Values: Every property has something that makes it special. It might be its history, design, or location. Knowing these unique features adds value to your service. The more listings you have and showings you give, the more familiar you’ll become with how different features impact value.

Engage with the Community

As a real estate agent, your community is your foundation. Engaging with your local community establishes you as a familiar and trusted figure.

Make sure you’re attending community events, fairs, and meetings. This gives you a chance to meet people and build relationships outside of the business context.

You can also invite the community to engage with you by offering workshops or seminars on home buying, selling, or investing in real estate. This positions you as a knowledgeable authority and helps educate your community.

Stay Educated and Informed

Much like the demographics of your local market are always evolving, the real estate industry as a whole is always evolving. Staying educated and informed about the latest trends, laws, and technologies in real estate is essential.

There are plenty of decent resources available online and via workshops and seminars. However, it’s highly recommended that you join some sort of group or cohort that is able to invest their resources into you.

For example, Housejet has an amazing Local Area Expert program that trains and educates agents in their local market. In addition to providing learning resources and continuing education, they also have built-in systems for finding and handling new leads. This is the kind of system that you want to attach yourself to to win in a local market with lots of competition. 

Build a Strong Online Presence

Having a strong online presence is non-negotiable in today’s real estate world, as it’s often the first place people go to find information. For some agents, building a strong online presence comes naturally. For others, it’s a complicated process that requires a lot of time and effort. Regardless of where you stand, here’s the 1-2-3 punch for building that presence:

• Create a Professional Website: Your website should be professional, easy to navigate, and full of useful information about your local market.
• Be Active on Social Media: Use social media platforms to share market insights, property listings, and community news. Engage with your followers by responding to comments and messages.
• Share Your Expertise Online: Write blog posts or articles about real estate trends, tips for buyers and sellers, and updates about the local market. As people read your content, they begin to associate you with being an expert in the area.

Taking Your Next Step Forward as an Agent

If you want to take another step forward in your real estate career path, it’s time to make a name for yourself as an expert in your local market (not just another agent). By making a focused effort to do this over the next 12-24 months, you’ll see an increase in business, clout, and earnings. Good luck!