Search engine optimization (SEO) is the process of increasing the quality and quantity of website traffic by increasing the visibility of a website. Do you know about SEO trends for 2020? What should you need to boost your business organically? In this article, we will show it descriptively. Stay with us.
In 2019, Google has been updating its algorithm more frequently and noticeably since than ever. Every two weeks, we saw great movements in the Search Engine Results Pages (SERP).
Since the search engine ranking criteria are not transparent and changeable so often. It has become vital for us to try more and to reverse the Google engineering algorithm as much as possible in the shortest possible time.
What SEO Trends are Important in 2020?
We have compiled 14 important aspects that will be taken into account by 2020 if you are fully involved in the world of Digital Marketing. We all know that SEO is not an exact science. In addition, it is very variable.
Therefore, taking into account important aspects that will be useful in 2020, it is essential to make your SEO strategy.
The importance of SEO and its Context Nowadays:
The origin of the search engines started in 1990. Specifically, 1996, the search engine giant appeared: Google.
Google was growing very progressively till in 2015 as its market share already reached 70%. This fact made by Google optimizes its resources considerably and divide between two types of traffic –organic and paid.
How to Rank a Website Organically?
Google is constantly developing and updating to improve the experience of the user in order to answer all your questions. If a website meets Google’s requirements, it may appear in the first results of the search engine in an organic way. Although this work is laborious and requires knowledge and great work carried out by SEO professionals, who know how to scale positions within seeker.
Every day the competition is increasing and it is more difficult to appear in the first pages. So, SEO actions must increase. In order to achieve this, it is necessary to be aware of the search engine updates and the new SEO trends 2020. However, now we will talk about SEO trends 2020.
SEO Trends for 2020
What is the future of Google search? As we mentioned before about Google updates and its more frequently algorithm, changing of the search engine ranks criteria. Although these criteria are not usually very transparent with a good analysis, these criteria can be predicted. What are the SEO trends for 2020?
In recent years, user privacy has gained great importance for Google. The search engine has focused its efforts on enhancing the trust and privacy of users, making them take greater control of their data and faithfully adjusting to data protection legislation.
Now, each user has the ability to control what data they want to share and what can be used by advertisers.
This situation is very positive for Google users because, without a doubt, it helps to increase confidence in the search engine. However, it makes all online advertising to take more nonspecific data every day, damaging website conversions.
Faced with this situation…. what can advertisers do? Google recommends the use of Machine Learning in advanced features such as smart offers to improve performance, campaign management, creative tests and measurement of results, in order to get the most strategies.
What exactly is Machine Learning? Machine Learning is closely related to Artificial Intelligence (AI) that identifies patterns of behavior and is the tastes and preferences of users by analyzing a large amount of data.
Voice Search: You Look for How You Speak
The art of ranking websites gives Google the right signals. However, your website should not be optimized for the search engine, but for its users. Google also focuses on the user at least that tries.
Millions of people already have used actively Voice Assistants in their daily lives. It doesn’t matter for Siri, Alexa, Cortana, Google’s anonymous assistant or smart helpers, whose names we will only know in 2020:
The Voice Assistant Search will also be one of the hottest topics in 2020 for SEO.
- Users say their search query instead of typing as the sentences become longer and more complicated. Anyone who creates content today needs to make sure that it contains scalable phrases for search engines.
- Google understands language and synonyms well. By incorporating phrases instead of keywords, you give Google more to work with.
But how does a Voice Assistant feed? In the case, Google, among other things, feeds with prominent fragments of the search results.
A featured snippet is a highlighted snippet that is displayed above the classic search results and answers a super impressing question.
But how do you get one? The only way to have an opportunity is to use tables and bullets on your page. Since Google can read them very easily and likes to show them in a featured snippet.
That doesn’t mean you’re going to get one, but it’s the way to qualify for Google. Also, be sure to provide content that people find interesting. In the end, it is about information and answering the question that a user may have.
Mobile First and Rich Snippets
Yes, the show of fragments continues. There are not only prominent fragments that play a role in SEO, but also rich fragments. We love! This is what we call small extracts from the website content that appears in the SERPs.
Rich snippets are not only relevant for voice assistants, but also valuable for mobile phone users.
With just a few clicks, you can display important information, such as opening hours in what are usually smaller devices.
Rich snippets are probably not a direct ranking factor, but a part of mobile optimization that is so important to SEO.
After all, rich snippets not only provide information but also they make your ad stand out more and attract more clicks.
Optimization for mobile devices has been a necessity for years, but in 2018 it finally became a survival measure to be visible. Nowadays, Google only accesses websites as if it were a mobile device.
If your website is not yet optimized for that, you have work to do. And yes, we still see many websites without optimizing for mobile!
In this way, Google has made mobile performance a ranking factor and is not even setting a trend. But it is following development for two or three years. Global mobile traffic has surpassed desktop computers.
In addition, mobile phone revenues are expected to exceed those of the PC market. The buzzword “Mobile First” remains a big topic in terms of SEO in 2020.
Featured Fragments (Featured Snippets)
The featured snippets or featured fragments are results that appear above the traditional results, and showing the answers without the user does click on the link page.
What is the problem of the featured fragments? The visits to the website do not increase as the answer is shown directly. However, with these highlights you can make a good branding strategy, increasing the online reputation of the website or the company.
To get to appear in one of these fragments you can use tables and bullets on your website since the Google search engine can easily read them. The key is to answer the questions in a simple, concrete way, using the main keyword and synonyms of it, and above all, that the website is well ranked.
This is one of SEO trends 2020 aimed at improving the user experience because it can provide the user with the naked eye that answer to your question.
- Expertise, Authority and Trustworthiness (EAT)
EAT is the abbreviation of Expertise, Authority and Trustworthiness. The concept refers to the requirements necessary for the positioning of a web page according to Google’s quality raters.
Although these requirements are not the only ones that are taken into account, they are very important to position a website in the search engine. Above all, some pages deal with more sensitive topics, for example: health and money.
The experience can be achieved with relevant and quality content (content focused on helping potential customers of the website), authority with reviews, comments etc while trust depends on response time, https, navigation.
Remember, After the latest updates from Google… the EAT has become very important and should not be neglected during 2020!
- High-Quality Content
Content is king. Video content has enjoyed increasing popularity for years along with blogs, podcasts, etc.
Products are tested, new employees are found through personal marketing videos or a new job is sought through a self-marketing video.
You need to adapt your content to users who consume mainly videos. These users tend to be young; they like it as fast and entertaining.
Therefore, you cannot ignore popular platforms such as YouTube and Vimeo to communicate strong keywords and any relevant information in the metadata of your videos.
When You are Making a Content, Ask Yourself:
- Is this content useful? Do you add something useful and new to other content on this topic?
- Will this article have a high bounce rate?
- How do I link this article to other pages on my site to increase my page views in general?
- How do I keep my user engaged for as long as possible on this page?
Answering these questions in a way that gives your readers the greatest value will lead you to create quality content.
Your users will win because they will find what they were looking for.
Google will win because readers will be happy that the search engine has delivered the content that helped them solve their problem or answer your question.
And you will win because Google will continue to generate more organic traffic to your website.
- High-Quality Video Content
Content is king and video content has appreciated increasing popularity for years along with blogs, podcasts, etc. Products are tested. New employees are found through personal marketing videos or a new employee is sought through a video of self-marketing.
Tutorials teach us to join socks, and cats chasing laser pointers make us forget the depressing weather outside. But no matter the content, all videos must be searchable.
On the one hand, it is necessary to adapt the content to users who consume mainly videos. These users tend to be young. They like how fast and entertaining but not too obvious and dedicated to a young audience.
How can you know which keywords are strong today? Google itself provides a corresponding tool with “AdWords”. The answerthepublic.com website is also specialized in this aspect, as it is Keywordtool.io or Ahrefs or SEMRUSH.
- User Experience and Performance
How to get users to enjoy moving on the Internet, disclosing data voluntarily and, ultimately, making pages interesting to search engines?
Through good user experience, the User Experience is a huge topic that would go beyond the discussion of this paragraph.
Search engines certainly incorporate a central aspect of the user experience in their ranking. The performance of a page, the speed with which the content is delivered.
We are talking about milliseconds! From the SEO point of view, it is also essential in 2020 to build sites that act with technical maturity and speed, despite the fact that fiber optic cables or the 5G mobile network are becoming increasingly standard.
People vote with Facebook actions and vote moving through your website. Google can see this, at least if you use Analytics.
A website that loads fast, is easy to navigate. If it has great content it helps since it always goes hand in hand with the positive metrics of the users.
These metrics help classify your site. We often see the classification of spammy sites – and the reason they do so is that user metrics are excellent. Google won’t tear down the pages people like.
- Artificial Intelligence
In the future, we will let the algorithms help us operate the algorithms themselves. Since 2015 Google has been working on a self-learning algorithm called “Rankbrain,” which deals with search queries that had never been done before. It supposedly accounts for 15 percent of all queries.
In the coming years, we will not only meet Artificial Intelligence (AI) in service calls or in the pedicure of the elderly, but almost everywhere.
This need to collect and analyze user data to obtain smart action proposals which will continue to be a daily occurrence on the internet.
It is no coincidence that Sergey Brin, the Google co-founder of about forty years, wrote the influential Letter of Founders of ABC at the end of 2018:
Sergey Brin wrote, “The new spring of artificial intelligence is the most significant computer development of my life.”
Therefore, it is important to familiarize yourself with the topic of AI as soon as possible and experiment with it in terms of SEO.
We have been interested in AI for many years, and by investigating its capabilities, we have a better understanding of how Google can operate and where it is going.
In the near future, it will further improve the reading of texts, the understanding of the testimonies and their consideration, while evaluating websites.
- Internal Content Structure
The internal structuring of the content and the way in which users are shown is an SEO factor that should undoubtedly be worked on in 2020. Use friendly URLs, opt for the hierarchical or SILO structure model for the website. Internal linking in each new content that is uploaded to the website are some of the specific points included in this section.
Especially important will have to opt for the SILO structure of the website. It is recommended by all types of SEO agencies for being more valued by Google algorithms and for allowing a better organization on websites with many different categories.
- Content Clusters
Content is the king of SEO and the creation and maintenance of content clusters will be one of the most important SEO tasks during 2020.
It consists of the grouping of related content that allows an increase in the density of the concept of a URL. It favors the response of users for certain types of searches, especially for queries. This allows a better interaction on the website and agility when it comes to showing what the user demands search engine positioning benefits.
These factors are just some examples that will be necessary to take into account to enhance the organic positioning of any website. Getting work with the help of agencies specialized in SEO can be a good decision so that the website is positioned and receiving thousands of visits before the end of the year.
- Omnichannel Marketing
In 2019, we live in a world of diverse and multichannel marketing experiences with more complicated and fragmented customer trips than ever.
In order to achieve a smooth consumer journey with your sales funnel, you must integrate your different marketing strategies into a holistic approach.
Multichannel marketing involves interacting with customers and potential customers through various channels, for example, social networks, mobile devices, email, etc.
Omnichannel marketing also involves the use of several channels but aims to provide customers with an integrated and trouble-free experience across all channels.
Whether YouTube, podcasting or paid advertising, expanding your marketing efforts to include other customer acquisition methods, will help you with your SEO in 2020.
The more your content is shared and the more your brand name is mentioned on other websites, the more authorized and reliable you will be seen by Google, so your ranking will improve. You can get quality do-follow backlinks service from Fiverr.
- Visual Searches
Users have been showing their interest in platforms and formats based on images and videos for years. That is why Google understands this future trend and since 2020 it will include this type of medium in its search ads. This is what is known as gallery ads, which will offer a visual ad format that will appear at the top of the search results page, allowing up to 8 images to be included.
We also found the rise of Google Lens in search trends. This technology allows you to photograph an object from the search bar and instantly obtain search results with image-related ads.
Finally, Google is considering the possibility of incorporating purchase ads along with standard image results based on your search intent.
- Local SEO
The SEO Local 2020 is even more relevant by increasing the use of mobile and voice search.
Google is increasingly giving importance to local searches, and SMEs can benefit from it if they work on Local SEO.
To do this, you must optimize your Google My Business listing. Another tip that you can use is to get positive opinions of your business and that users photograph the images that they upload. In addition, your website must be optimized for Local SEO.
- Humanization of The Brand
Sounds are very lazy at first. But keep this in mind, successful companies not only rely on the quality of their content and SEO, they are but also competing to attract the attention of bloggers.
They fight to be active and interactive in social networks, as well as to have defenders of their brands.
Putting a human face in front of a company or a product is crucial for brand recognition in some cases. In others, it may not be crucial, but it helps a lot in making your brand more personal to others.
By introducing a variety of digital tactics into your marketing efforts, you will give yourself more opportunities to achieve more likes, share, mention and reference on the web. This will lead to your SEO improving.
Never lose sight of the principle that humans connect, relate and trust other humans.
If someone does not trust you, he is likely to be interested in your products or services? Of course not.
That is why providing faces and names to prove that your brand goes far beyond a money maker is critical.
Some companies shine at linking their brand with the people behind it, making it memorable for their audience.
The nature of SEO is constantly evolving. To maintain your search engine ranking and ensuring that you are driving as much traffic as possible to your website, you should be aware that these trends will lead the way to the future.
Voice search, user experience, quality content, mobile indexing first and omnichannel marketing are just some of the Search Engine Optimization (SEO) trends for 2020 that you should be aware of already.
The implementation of these aspects of SEO on your website will put you and your business at the forefront.
Remember to also take care of the local SEO to succeed with your business.
But, don’t forget something. SEO is not an exact science. It is not just algorithms. It is a mixture of mathematical thinking and social observation.
It is a modern cross between science and applied art. Errors are possible, but not always predictable. Nothing is 100% safe.
If everyone used the same advice in the same way, there would be no difference for better or worse. That is why it is necessary to take into account everything we have told you and find the trends that best highlight your business.
You still have a few months ahead. Don’t waste time and start challenging Google’s algorithm. It is a difficult company, but not impossible.
We wait for 2020 and take advantage of the SEO tricks that work in 2019. Are you driving some of these SEO trends to make your 2020 brilliant?