Linda Yaccarino, the CEO of the social media platform X, formerly known as Twitter, took to the platform this week to defend their ad placement practices and call for user support after several major advertisers pulled campaigns over allegations that ads were appearing next to antisemitic content.
In a series of posts, Yaccarino shared internal data regarding the controversial ad placements that sparked the boycott. “Not a single authentic user on X saw IBM’s, Comcast’s, or Oracle’s ads next to the content in Media Matters’ article. Only two users saw Apple’s ad next to the content, at least one of which was Media Matters,” she wrote.
If you know me, you know I’m committed to truth and fairness. Here’s the truth. Not a single authentic user on X saw IBM’s, Comcast’s, or Oracle’s ads next to the content in Media Matters’ article. Only 2 users saw Apple’s ad next to the content, at least one of which was Media…
— Linda Yaccarino (@lindayaX) November 20, 2023
Yaccarino framed the incidents as the work of “detractors and fabricated distractions” but reaffirmed her commitment to X’s vision and community. “When you’re this consequential, there will be detractors and fabricated distractions, but we’re unwavering in our mission. Thank you for standing with us!” she posted.
Major media brands like Apple, Disney, Lionsgate, and Paramount have halted ad spending on X in response to a Media Matters exposé alleging that ads were appearing adjacent to white nationalist and pro-Nazi rhetoric. Yaccarino’s pleas for support follow her earlier calls for advertisers to “stand with X.”
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