Dating apps like Tinder have become lucrative business ventures over the last decade as more people turn to online dating. Statistics show that over 44.2 million Americans use dating apps to find and interact with their soulmates.
With a global revenue of $4.2B and growing, it is no surprise you want to develop a dating app. Besides the promising potential of being a successful business venture, dating app development helps create a sense of satisfaction in seeing lonely folks meet the love of their lives. But how do you go about building one?
The steps below will transform your idea into a reality in order to create a dating app like Tinder.
- Conduct a market research
- Know your competitors
- Seek the best branding
- Engage the best dating app design features
- Market your dating app.
Make Market Research
Before engaging your app design architects, you need to understand better the market you’re getting into. This will help you find a niche that perfectly works to achieve your goal. To do that, conduct market research on current trends and evaluate what will work and what won’t. This should help you decide what’s best for you.
A market research will enable your development team to develop inventive ways to meet dating app users’ needs. A simple market research can be done through surveys conducted through questionnaires or interviews.
Make use of the following market factors when designing your dating app.
- Divorce rates: A high divorce rate means there’s likely to be more people searching for new partners.
- Career commitment means a high rate of postponement of marriages. Today’s generation spends most of their lives at work, meaning dating apps provide a quicker and less physically demanding way to meet your spouse.
While studying the market trends, take note and critically analyze the demographics. This will give you nitty-gritty details about the age, gender ratio, location and even income levels of your target market.
Know Your Competitors and Make an Analysis
Dating apps are not a new concept – the market is flooded with apps similar to Tinder. Every app developer is pushing for his invention to be the best, but there can only be one on the top spot. How do you build an app that will be the best? It starts by understanding your competition.
A thorough study of your competitors will help you understand the secret to their success and their shortcomings. Let your development team consider these important findings to develop a unique dating app that solves all the user problems.
Look at Tinder, for instance, and analyze its features to see how it sets itself apart and what has contributed to its $1.6B revenue.
Dating apps are a lot similar than you may think. Only through a serious analysis of your competitors’ features and plans will you be able to come up with something uniquely user-oriented.
Think about Brand Name and Logo
Before you delve into the actual design, it’s important to think about the app’s name. Branding is an essential aspect of app development because it helps to add flavor to your marketing efforts. Choosing a brand name is not easy – in fact, most people usually don’t know where to begin.
To help you get started, define the tone of your brand such that your brand is aligned with the target audience and your marketing strategy.
The tone of your brand will give ideas of the following brand names to come up with:
- Classic names; These names inspire confidence and help attract clients looking for something trustworthy. As the name suggests, these are easy brand names to come up with because they’re not infused with a lot of creativity.
- Professional names; If you’re targeting professionals, ensure to use a professionally sounding brand name to assert yourself as a leader in dating services.
- Catchy names; Get creative and come up with unique and playful names that are humorous and incorporating imagery.
- Cool names; Connect rapidly with your customers using subtle brand names that can become trendy and customized.
Create Quality App Design
The success of your dating app will depend largely on what you do during the design phase. It is at this point that you’ll choose all the features your app will have. Dating apps like Tinder have enjoyed much success because of delivering the best user experience, security and performance.
Creating a quality app that will compete with Tinder requires a lot of consideration to be given to the following aspects.
- UX design
- Tech stack
- Matching algorithm
Online dating apps share a lot of personal data as well as location information. It is therefore important to put enough security measures to protect your users’ data.
Dating app users will feel confident to use your app if they’re guaranteed that their private information will not leak. Think through all the security features such as 2-factor authentication to give your users a safe online dating experience.
Designing a good UX for your dating app ensures that users get an easy time navigating through the app. This helps reduce the bounce rate. Good quality apps are designed to be user-oriented; thus, they ensure people have an easy time getting a match. No one stays on an app that takes years to match them to their soulmates.
A good UX should have the following features:
- Features should be in line with your projected user interface
- App name and logo should be easily memorable in case a visitor needs to search for the app later.
- Provide an easy-to-use chat interface and other energetic interactive elements.
- Utilize trending designs such as image blurring, swipe navigation, and transparent components.
- Use constructive color schemes
- Simplified onboarding process.
Tech stacks vary depending on the genre of app development. Choose a technology stack that will provide you with optimal app dating features. When selecting the appropriate tech stack, consider things like multi-platform mobile-only apps.
Your app will adequately serve its purpose if it can match profiles. For this, apps like Tinder use Artificial Intelligence/ Machine Learning algorithms to analyze data and reliably find matches.
Create a marketing strategy
With your app still in the design stage, start working on a marketing strategy to grab the attention of your potential app users.
The following have proven to be effective marketing campaign tools for dating.
- Viral social media content
- Referral programs
- Paid ads
- Event organization
- SEO optimized content marketing
Using a well-thought-out combination of all these tools, your app will be on people’s lips even before you launch it. This helps create a user base in advance and what will remain is just for you to live up to your word.