Samsung can learn key lessons from the iPhone 15 and Pixel 8 to enhance its upcoming Galaxy S24.
Rivals’ strengths in cameras, displays, performance and battery life indicate where the S24 should improve.
Samsung Benefits From Following Apple and Google Releases
Samsung’s Galaxy S series launches early each year, coming after the fall iPhone and Pixel debuts. This gives Samsung insight into competitors’ latest innovations.
While the Galaxy S24’s design is likely already finalized, Samsung can adapt messaging and marketing based on rivals’ new flagships.
Low-Light Camera Performance in Focus
A clear priority for Apple and Google was improving low-light photography. The iPhone 15 and Pixel 8 produce outstanding dark scene images.
Rumors indicate the Galaxy S24 Ultra may use a large sensor to absorb more light. Samsung must emphasize low-light improvements to match its main competitors.
Zoom Crown Under Threat from iPhone 15 Pro Max
The Galaxy S23 Ultra remains the zoom leader, but the iPhone 15 Pro Max‘s 5x optical telephoto lens significantly closed the gap in zoom quality.
Reports of new telephoto lenses for the Galaxy S24 Ultra suggest Samsung recognizes the need to widen its zoom advantage once again.
Brighter Screens Expected to Outshine Rivals
Google’s Pixel 8 raised the stakes with a brightness up to 2400 nits. But rumors point to an even brighter 2900-nit Galaxy S24 Ultra screen.
Since display brightness has become a key metric, Samsung will likely maximize the S24’s capability to surpass competitors on paper.
Global Chipset Consistency Critical After Confusion
The Galaxy S23 lineup wisely used the same Snapdragon processor globally. But rumors oddly suggest the S24 may use two different chipsets depending on region.
Samsung should avoid confusing consumers and stick to one cutting-edge chip worldwide like Apple and Google consistently deliver.
Battery Life Always a Vital Focus
Long runtimes are critical for any smartphone. The iPhone 15 and Pixel 8 all extended battery life over predecessors.
The Galaxy S23 lineup already impressed with endurance. Further battery optimization should remain a Samsung priority.
Cameras and Displays Still Differentiators
Samsung must flaunt improved zoom reach, low-light shots, brightness and other photographic capabilities to stand out.
Displays are also a historic Galaxy strength. Pushing boundaries with vivid HDR visuals can attract buyers.
Overall Experience Greater Than Sum of Specs
While specs matter, Samsung should highlight how new features improve real-world usage.
Showcasing the S24’s benefits through compelling demonstrations and user reviews can resonate more than numbers alone.
Software and Services Becoming More Important
Samsung’s Android 13-based One UI 5 offers a robust feature set. But the S24’s OS enhancements will also be key.
Spotlighting ecosystem integration like seamless syncing between Galaxy devices could help the S24 stand apart.
In summary, Samsung has the advantage of responding to the iPhone 15 and Pixel 8. If it focuses the Galaxy S24 on low-light photography, display quality, performance, and battery gains, it can build the most compelling modern flagship.
