Search
Close this search box.
Search
Close this search box.

The CMA Rejected Microsoft’s 10-Year Deals

CMA Rejected Microsoft Deals

Listen to the Podcast:

The blocking of Microsoft’s plan to buy Activision Blizzard King has been the talk of the town this week. The British regulator’s reasons to stop Microsoft’s plan have caused a lot of controversy quickly.

From a broad point of view, the problem is known to be the new cloud game industry, but there is more to it than that.

After the Competition and Markets Authority (CMA) of the United Kingdom made it clear that Microsoft couldn’t buy Activision, the documents came to light and have been looked at to figure out why the regulator made this decision. Months ago, Microsoft tried to convince regulators by offering 10-year deals for Call of Duty and other Activision titles on platforms from companies like Nintendo and Nvidia. However, the CMA said this wasn’t enough and explained why.

Stephen Totilo, a reporter for Axios, said that the CMA thought Microsoft’s plan and proposed fixes weren’t enough because the company would get a special position that would give it control over how it is treated and how its business is run. with Blizzard King from Activision. In this case, the regulator says that if Microsoft controlled the publisher, cloud gaming companies wouldn’t be able to get access to the video game library and they wouldn’t be able to come up with their own business ideas. In this way, he thinks that the gaming industry and its business are dynamic, so the models and strategies of rivals change quickly. In this case, Microsoft would be a wall to developing those possibilities.

On the other hand, the CMA worries that there is too much reliance on Windows and points out that there is a chance that Microsoft will use its power and presence in the cloud to favor versions of Activision Blizzard games that run from the cloud in their operating systems, giving them an advantage over others like Linux.

Lastly, the CMA came to the conclusion that the 10-year contracts Microsoft signed with companies to ensure Activision Blizzard game releases are a “weak” solution because they show at first glance that there are no conditions to make sure this relationship and commitment are working well. Also, people worry that the company will give its gaming platforms in the cloud an advantage, which could cause problems with its rivals. Both ideas are based on the idea that Microsoft won’t take material away from its competitors, but will instead find ways to make everything work better on its own platforms.


Subscribe to Our Newsletter

Related Articles

Top Trending

Nintendo lawsuit Rhode Island Game Piracy
Nintendo Takes Legal Action Against Rhode Island Company Over Game Piracy Claims
Google Cloud Stack Overflow Gemini Partnership
Google Cloud and Stack Overflow Unite: Gemini Project Elevates Developer Experience
Online Search Decline 2026 Change Drivers
2026 Forecast: The Key Drivers Behind a 25% Drop in Online Searches
March 1 Zodiac
March 1 Zodiac: Understanding Your Pisces Personality & Future
European Countries Dual Citizenship
Top 17 Dual Citizenship-Friendly European Countries

LIFESTYLE

Taurine Key to Extending Life Research Finds
Taurine: The Secret Ingredient for a Longer Life? Latest Research Insights
Strategies to Beat Procrastination
Beat Procrastination: Effective Strategies to Stay Productive!
Egyptian Cotton Sheets for Your Bed
A Beginner's Guide to Choosing the Perfect Egyptian Cotton Sheets for Your Bed
Long Lehenga Choli
Elegance Redefined: Navigating the Diverse World of Long Lehenga Choli Designs
valentines day outfits
Top 20 Trendy Valentine's Day Outfits in 2024 For Every Occasion

Entertainment

how tall is adin ross
How Tall is Adin Ross? An In-Depth Look at the Twitch Star's Height
Netflix Ends Apple Billing Legacy Subscribers
Netflix Ends Apple Billing for Existing Subscribers: What You Need to Know?
Avatar The Last Airbender
Avatar' Reigns on Netflix, 'The Abyss' Emerges as Week's Top Watch
Taylor Swift Father Photographer Assault Accusation
Scott Swift, Taylor Swift's Dad, Faces Accusations From Photographer
female naruto characters
50 Most Iconic Female Naruto Characters [Ranked]

GAMING

Nintendo lawsuit Rhode Island Game Piracy
Nintendo Takes Legal Action Against Rhode Island Company Over Game Piracy Claims
Live Casino Influence on Virtual Gaming
Live Casino Influence on Virtual Gaming
Sports Betting vs Online Casinos
Sports Betting vs Online Casinos: Where is it Easier to Win?
Play Games for Bitcoin
Can You Play Games for Bitcoin? 
Most Played Games at Online Casinos
Discover the Most Played Games at Online Casinos

BUSINESS

Young Australians Money
Why Young Australians Need to Know About Money?
NPS Tier 1 vs Tier 2
NPS Tier 1 vs Tier 2: Understanding the Differences
Tips to Manage Your Small Business in 2024
5 Tips to Manage Your Small Business in 2024
bluefire wilderness complaints
Addressing Concerns: Understanding Bluefire Wilderness Complaints
Work Life Balance Europe vs America Comparison
Europe vs America: Decoding Work-Life Balance Differences

TECHNOLOGY

Nintendo lawsuit Rhode Island Game Piracy
Nintendo Takes Legal Action Against Rhode Island Company Over Game Piracy Claims
Google Cloud Stack Overflow Gemini Partnership
Google Cloud and Stack Overflow Unite: Gemini Project Elevates Developer Experience
Online Search Decline 2026 Change Drivers
2026 Forecast: The Key Drivers Behind a 25% Drop in Online Searches
Rogue Chatbots Microsoft AI Copilot Concerns
Rogue Chatbots: Microsoft Investigates AI Copilot's Unsettling Messages
Intel Chips 100 Million AI PCs 2025
Intel's Bold Goal: Powering Chips for 100M AI PCs by 2025

HEALTH

Norovirus Cases Surge US Northeast CDC Report
US Norovirus Surge: CDC Highlights Spike in Northeast Cases
Top Healthiest and Unhealthiest Countries
Top Healthiest and Unhealthiest Countries Globally - 2024 Rankings
Best Way to Prevent Gum Disease
What is the Best Way to Prevent Gum Disease?
Norovirus Outbreak Northeast CDC Data
Norovirus Outbreak Hits Northeast: Latest CDC Data Reveals Spread
Brain Stimulation RTMS vs DTMS
Decoding Brain Stimulation Therapies: RTMS vs DTMS Explained