The Print-on-Demand (POD) industry is booming, and the UK is one of the most lucrative markets for entrepreneurs looking to sell custom-designed products online. With the rise of e-commerce and digital printing technologies, launching a POD business has never been easier.
Whether you’re a beginner or an experienced seller, finding the right products can make all the difference.
In this guide, we’ll explore 15 trending POD products you can sell in UK, why they’re popular, and how you can successfully market them. If you want to tap into the UK’s thriving e-commerce scene and build a profitable POD business, read on!
Why Sell Print-on-Demand Products in the UK?
- The UK is the third-largest e-commerce market in the world, with online sales expected to exceed £120 billion by 2025.
- More people prefer online shopping due to convenience and an extensive range of unique products.
- The demand for personalized, high-quality, and ethically sourced items is rising, making POD a perfect business model.
Low-Risk Business Model
- No need to hold inventory or manage shipping.
- You only produce items when a customer places an order, reducing upfront costs.
- Scalability is easy since third-party fulfillment partners handle the logistics, allowing entrepreneurs to focus on design and marketing.
High Demand for Personalized Products
- British consumers love customized items, making the UK an excellent market for POD businesses.
- Personalized gifts, fashion, and home decor items are always in demand.
- Many UK consumers prefer sustainable and locally designed products, which POD sellers can cater to effectively.
15 Trending POD Products You Can Sell in UK
Below is a breakdown of the top-selling POD products in the UK and the best strategies to market them:
Product | Market Demand | Sales Strategies |
Customized T-Shirts | High demand for niche-based, influencer-driven, and seasonal designs. | Leverage TikTok and Instagram marketing, offer bundle deals, and collaborate with influencers. |
Personalized Hoodies | Popular for casual and streetwear markets. | Create limited-edition drops, offer embroidered initials, and promote user-generated content. |
Eco-Friendly Tote Bags | Rising sustainability trend and plastic bag bans. | Highlight eco-friendly features, partner with green influencers, and offer monogram personalization. |
Engraved Jewelry | Strong demand for custom necklaces, birthstones, and sentimental gifts. | Run influencer marketing campaigns, offer luxury packaging, and launch seasonal collections. |
Custom Phone Cases | Young adults and corporate clients seek trendy, protective cases. | Provide biodegradable cases, target new phone model releases, and run social media giveaways. |
Personalized Mugs | Popular among gift buyers and home decorators. | Create seasonal designs, offer funny quotes, and bundle with tea/coffee packs. |
Custom Posters & Wall Art | Increasing demand for home office and decor items. | Offer digital downloads, collaborate with artists, and sell framed prints. |
Personalized Socks | Popular as novelty gifts and fashion accessories. | Promote pet-face and themed socks, use TikTok trends, and market holiday designs. |
Personalized Laptop Sleeves | Essential for students and professionals. | Offer waterproof and shock-resistant options, include compartments, and target corporate clients. |
Custom Water Bottles | Driven by sustainability and fitness trends. | Collaborate with fitness influencers, offer engraving options, and highlight BPA-free materials. |
Personalized Aprons | Increasing popularity among home cooks and chefs. | Offer funny quotes, adjustable designs, and collaborate with food bloggers. |
Custom Pet Accessories | UK pet owners love spoiling their pets. | Provide breed-specific designs, offer safety features, and partner with pet influencers. |
Personalized Backpacks | Essential for students, travelers, and office workers. | Offer embroidery options, use durable materials, and market through student influencers. |
Custom Yoga Mats | Growing wellness and fitness industry. | Use eco-friendly materials, partner with yoga instructors, and allow name customization. |
Customized Gaming Mouse Pads | High demand in gaming culture. | Offer large, RGB-lit designs, feature esports themes, and collaborate with gaming influencers. |
15 Trending POD Products You Can Sell in UK
Before diving into the next trending product, it’s important to note that consumers in the UK are increasingly looking for unique, practical, and aesthetically pleasing items that reflect their personality. From work essentials to lifestyle accessories, personalized products have become a major driver in e-commerce.
1. Customized T-Shirts
T-shirts remain one of the most versatile and evergreen POD products. They cater to diverse audiences, from fashion-conscious buyers to businesses looking for branded merchandise. The UK market sees a continuous rise in demand for custom t-shirts, especially those reflecting popular culture and social trends.
Market Demand: Custom t-shirts are highly popular in the UK, driven by niche communities, influencer trends, and seasonal campaigns. They are also widely used for corporate branding and special events.
Sales Strategies:
- Leverage social media marketing, particularly TikTok and Instagram, to showcase trending designs.
- Offer bundle deals and limited-time discounts to encourage bulk purchases.
- Utilize influencer collaborations to reach a broader audience.
Example: A UK-based POD store selling vintage-style band t-shirts saw a 300% increase in sales after launching a targeted TikTok campaign.
2. Personalized Hoodies
Hoodies offer a blend of comfort and fashion, making them a go-to POD product in the UK. With colder weather dominating much of the year, demand remains high.
Market Demand: The streetwear and casualwear market is booming, with hoodies being a staple product. UK customers love seasonal hoodie collections and exclusive designs.
Sales Strategies:
- Offer seasonal and limited-edition drops to create urgency.
- Include customization options like embroidered initials or unique prints.
- Run ad campaigns featuring user-generated content to boost engagement.
Tip: Limited-edition hoodie drops create urgency and can drive massive sales.
3. Eco-Friendly Tote Bags
Sustainability is a growing trend in the UK, and tote bags align perfectly with this movement. Many shoppers prefer reusable, stylish bags over single-use plastic.
Market Demand: Eco-conscious consumers, students, and brands looking for sustainable promotional items drive this trend. Government regulations against plastic bags also contribute to demand.
Sales Strategies:
- Highlight the eco-friendly aspect in marketing campaigns.
- Partner with environmental influencers to promote products.
- Offer personalization options such as monograms or quotes.
Case Study: A UK-based Etsy seller increased tote bag sales by 150% by promoting sustainability messages through Instagram Reels.
4. Engraved Jewelry
Personalized jewelry holds sentimental value, making it an evergreen niche. It’s a top choice for birthdays, anniversaries, and special occasions.
Market Demand: The UK market has a strong demand for custom jewelry, especially among couples and gift buyers. Birthstones and name engravings are particularly popular.
Sales Strategies:
- Leverage influencer marketing, particularly through TikTok and Instagram.
- Offer luxury packaging to enhance the gift appeal.
- Create limited-time collections for Valentine’s Day, Christmas, and Mother’s Day.
Example: A UK Etsy seller reported that their “custom birthstone necklace” became their best-selling product after influencer marketing on TikTok.
5. Custom Phone Cases
Phone cases are a high-volume, low-cost POD product. With new smartphone releases every year, this market remains fresh.
Market Demand: Young adults and corporate clients seek trendy, protective, and eco-friendly phone cases.
Sales Strategies:
- Offer biodegradable phone cases to attract eco-conscious buyers.
- Provide exclusive designs for the latest phone models.
- Run social media giveaways to increase brand awareness.
Tip: Offering biodegradable phone cases can attract eco-conscious buyers in the UK.
6. Personalized Mugs
Mugs are a simple yet high-demand POD product that appeals to a broad audience, from coffee lovers to corporate branding clients.
Market Demand: Businesses, gift buyers, and home decorators consistently seek unique and personalized mugs.
Sales Strategies:
- Offer seasonal designs (e.g., Christmas, Valentine’s Day, Halloween).
- Include customizable elements such as names, photos, or funny quotes.
- Bundle mugs with other products like tea or coffee packs for added value.
Example: A UK-based gift shop increased mug sales by 200% during the holiday season by offering personalized Christmas-themed designs.
7. Custom Posters and Wall Art
Wall art is a popular POD product as homeowners and renters look for unique decor options.
Market Demand: Growing demand from home office setups and interior design trends.
Sales Strategies:
- Offer digital downloads for instant purchases.
- Create exclusive artist collaborations.
- Use print-on-demand services for high-quality framed prints.
Case Study: A London-based Etsy store tripled sales by introducing limited-edition seasonal artwork.
8. Personalized Socks
Custom socks are a fun and quirky product that has gained traction in recent years.
Market Demand: Holiday gifts, novelty items, and fashion trends drive this market.
Sales Strategies:
- Promote pet-face socks and funny designs as viral gift ideas.
- Offer themed socks for Christmas, Halloween, and birthdays.
- Use TikTok trends to showcase creative designs.
Tip: Holiday-themed socks sell exceptionally well during Christmas.
9. Personalized Laptop Sleeves
With remote work and online learning on the rise, laptop sleeves have become a practical yet stylish accessory for professionals and students alike.
Market Demand: Students, freelancers, and office workers need durable, stylish protection for their laptops.
Sales Strategies:
- Offer waterproof and shock-resistant materials.
- Provide corporate branding options for bulk orders.
- Design laptop sleeves with compartments for added functionality.
Tip: Offering waterproof and shock-resistant options can appeal to tech-savvy customers.
10. Custom Water Bottles
Sustainability trends are pushing the popularity of reusable water bottles, making them a profitable POD product.
Market Demand: Fitness enthusiasts, students, and eco-conscious consumers are the primary buyers.
Sales Strategies:
- Collaborate with fitness influencers to market branded bottles.
- Offer engraving and custom color options.
- Highlight eco-friendly materials like BPA-free plastic and stainless steel.
Example: A UK-based fitness influencer collaborated with a POD brand, increasing sales by 250% in one month.
11. Personalized Aprons
Custom aprons are an excellent choice for home cooks, chefs, and BBQ enthusiasts looking for a stylish kitchen accessory.
Market Demand: The rising interest in home cooking and baking has created strong demand for stylish and functional aprons.
Sales Strategies:
- Offer funny and inspirational cooking quotes to attract buyers.
- Provide high-quality, adjustable designs for comfort and usability.
- Target cooking influencers and food bloggers for promotions.
Tip: Adding adjustable straps and pockets can make aprons more functional and appealing.
12. Custom Pet Accessories
Pet owners in the UK love spoiling their furry friends, making personalized pet products a hot-seller.
Market Demand: The pet industry is booming, with owners looking for custom accessories to showcase their pet’s personality.
Sales Strategies:
- Offer breed-specific designs to cater to niche audiences.
- Provide reflective and safety-enhancing features.
- Collaborate with pet influencers for promotions.
Case Study: A London-based Etsy seller saw a 180% growth in sales by offering custom pet collars with reflective prints.
13. Personalized Backpacks
Backpacks are essential for students, professionals, and travelers, making them a lucrative POD product.
Market Demand: Students, digital nomads, and office workers seek stylish and functional backpacks.
Sales Strategies:
- Offer name embroidery and unique travel quotes.
- Use durable, waterproof materials for added value.
- Market through travel bloggers and student influencers.
Example: A POD business launched a travel-inspired collection that led to a 300% increase in backpack sales.
14. Custom Yoga Mats
Yoga mats are increasingly popular as health-conscious consumers seek personalized fitness accessories.
Market Demand: The wellness and fitness industry continues to grow, with personalized mats being a must-have item for yoga enthusiasts.
Sales Strategies:
- Offer eco-friendly material options like TPE and cork.
- Collaborate with fitness influencers and yoga instructors.
- Provide customization with names, quotes, and patterns.
Tip: Partnering with yoga studios can boost brand visibility and credibility.
15. Customized Gaming Mouse Pads
Gaming culture is booming, making personalized mouse pads a hot-selling POD item.
Market Demand: Casual and professional gamers seek custom setups, including stylish and functional mouse pads.
Sales Strategies:
- Offer RGB lighting and extra-large sizes.
- Create designs featuring esports teams and gaming artwork.
- Market through gaming influencers and streamers.
Case Study: A UK-based gaming influencer promoted a line of esports-themed mouse pads, driving a 500% sales spike in just two months.
Wrap Up
The UK’s print-on-demand market offers endless opportunities for entrepreneurs. By focusing on trending POD products, leveraging the right platforms, and optimizing your marketing strategy, you can build a profitable online business.
Now that you know the trending POD products you can sell in UK, it’s time to take action! Which product will you start with? Let us know in the comments!