Search
Close this search box.
Search
Close this search box.

Meta’s Threads Faces Downfall as Active Users Drop by 70%

Twitter Rival Threads

You know, it’s a bit of a bummer to see what’s happening with Threads. After such a massive splash in the microblogging scene, it feels like its sparkle is starting to fade, and fast too.

Instagram had some big dreams of taking on Twitter with Threads, but it seems like those plans are hitting a bit of a speed bump.

Declining Reports

So, get this: Forbes just dropped a report saying Threads – the supposed “Twitter slayer” – is losing users like crazy. Despite Zuckerberg, the big guy at Meta, talking up the daily user numbers, they’ve fallen off a cliff. The app has lost a whopping 70% of its active users since its heyday in early July. We’re talking a plunge from 44 million to just 13 million.

Now compare that to Twitter, strutting around with about 200 million users popping in every day. No wonder Meta’s probably feeling the burn, especially after such a promising start. It’s pretty clear that folks aren’t really vibing with Threads – they’re treating it more like a passing fad. Not a great look for its future, right?

So, despite all this, Meta’s bigwigs are still pretty hopeful. They’re saying they’ve got new features in the pipeline to give Threads a bit of a boost. But how they plan on making it stand out from Twitter, or even better, is anyone’s guess. Right now, it’s pretty much a Twitter copycat. But judging by the tumble in user activity, Threads needs more than just a little polish – it needs some real game-changing stuff to make it shine.

And here’s another downer: people are spending way less time on Threads. Like, they’re down to just 4 minutes a day from an earlier 19 minutes, according to the folks at Sensor Tower. This has got the tech pundits branding Threads as the would-be “Twitter killer” that couldn’t quite deliver. But let’s not forget, despite the drop in user engagement, Threads did make a bit of a splash at first, racking up 150 million sign-ups.

Interestingly, Threads has really caught on in certain places. India, for instance, is leading the charge with about 32% of all downloads. Brazil’s not far behind with around 22%, and the US comes in third, accounting for nearly 16% of the downloads.

Battle with Twitter

Threads’ tussle with Twitter? Yeah, it’s proving to be quite a struggle, especially with the massive difference in daily active users. Now, we’re all waiting to see if Meta can pull off a comeback, make Threads shine again, and reel users back in. Or, are we going to see Threads miss the mark in the social media showdown?

But wait, there’s more. It seems like the competition’s about to get even spicier. Jack Dorsey’s Bluesky is gearing up, ready to bring its A-game. So, watch this space!

 


Subscribe to Our Newsletter

Related Articles

Top Trending

Digital Nomad Taxes
Digital Nomad Taxes Explained: How to Legally Save Thousands in 2025
AI and Drones in Last-Mile Delivery
How AI and Drones Are Revolutionizing Last-Mile Delivery in 2025
max baer age 103
Max Baer Age 103: Boxing Star and Boxer in History
Parental Guide for Kid-Friendly Gaming
Parental Guide to Safe and Age-Appropriate Gaming for Kids
Israel Hamas ceasefire deal
Israel Accepts US-Backed Hamas Ceasefire Deal Amid Key Demands

LIFESTYLE

Smart Skincare
What Smart Skincare Looks Like in a World of Overload
Swim Academy in Amman
How to Choose the Right Swim Academy in Amman?
Shopping in Madrid
Shopping in Madrid: From Exclusive Boutiques to Vintage Markets: A Shopping Lover's Guide
how long does dermaplaning last
How Long Does Dermaplaning Last? All About Dermaplaning Duration
Selling Used Designer Handbags
10 Expert Tips for Selling Your Used Designer Handbags for Top Dollar

Entertainment

Justin Bieber Reacts Hailey $1 Billion Rhode Deal
Justin Bieber Reacts to Hailey’s $1 Billion Rhode Deal
victoria beckham wedding drama daughter in law
Victoria Beckham Faces Backlash Over Wedding Day Behavior
Brad Pitt Opens Up About Ines De Ramon
Brad Pitt Opens Up About Life with Ines De Ramon
Dave Portnoy Net Worth
Dave Portnoy Net Worth, Bio, Age, Wife, Career, and Wiki [Updated 2025]
Overview of Letflix
Letflix: Your Ultimate Alternative to Stream Free Movies and Watch Free Movies

GAMING

Parental Guide for Kid-Friendly Gaming
Parental Guide to Safe and Age-Appropriate Gaming for Kids
How Video Games Help Reduce Stress
Gaming for Mental Health: How Video Games Help Reduce Stress
unblocked games granny
Play Granny Unblocked: Online Game Fun With Unblocked Games Granny
PC vs Console Gaming
PC vs Console Gaming: Which One Should You Choose?
Guide to Building a Custom Gaming PC
Beginner’s Guide to Building a Custom Gaming PC

BUSINESS

Digital Nomad Taxes
Digital Nomad Taxes Explained: How to Legally Save Thousands in 2025
AI and Drones in Last-Mile Delivery
How AI and Drones Are Revolutionizing Last-Mile Delivery in 2025
Tokenomics
What Is Tokenomics? A Beginner’s Guide to Crypto Economics
Multi-Channel Marketing Strategies for Businesses
The Importance of Integrated Multi-Channel Marketing Strategies for Businesses
Clean Credit History
FamilyPayBank Card Gang Organizer Discusses Keeping a Clean Credit History

TECHNOLOGY

Anthropic Launches Voice Chat for Claude Mobile Users
Anthropic Launches Real-Time Voice Chat for Claude Mobile Users
Instagram Story Viewer Tools
Instagram Story Viewer Tools That Actually Work in 2025
Protect Yourself from Data Breaches
How to Protect Yourself from Data Breaches?
AI Portraits
Retro Royalty: Design AI Portraits of Imaginary Kings and Queens
Protect Teenagers From Online Scams
How to Protect Teenagers From Online Scams?

HEALTH

How Video Games Help Reduce Stress
Gaming for Mental Health: How Video Games Help Reduce Stress
Meaning in the Everyday
Moments that Change: Do We See the Meaning in the Everyday?
Tighten Your Skin After Losing Weight
5 Ways to Tighten Your Skin After Losing Weight
Physician Contract Negotiations
What Are the Common Red Flags in Physician Contract Negotiations?
Who Benefits Most from In-Home Care Services
Who Benefits Most from In-Home Care Services