Search engine optimization has changed dramatically over the years, but there are still some tried-and-true ways to get your content seen by more people. The first thing you need to know about SEO is that it’s constantly changing, so if you want to stay at the top of the game, you have to keep an eye on things yourself and make sure your site stays optimized.
Some of the best SEO services Wellington describe the process of SEO like this: It’s the process of making your website visible to search engines in order to rank higher than your competition in search results. Whether you’re working on a startup company or an established business, this strategy can lead to better rankings, more traffic, and therefore more revenue down the line. If you want to get started with SEO but feel lost in the process, take a look at these 3 things you need to get started with SEO today.
1) A Website
The first thing you should do is create a website. It doesn’t have to be anything fancy, but it should at least have your business name and a contact form. The point of the website is so that people can find you on Google when they’re looking for what you offer. You may want to include information about your company, how it’s different from other businesses in the same industry, what sets you apart from competitors, etc. Don’t forget about an About Us page either!
The second thing you should do is figure out who your target audience is. What demographic are you trying to attract? Where are these people located? Do they prefer email or phone calls? Do they like texting more than social media? Are they more interested in video content or written posts? These are all things you’ll want to think about before you start working on your marketing strategy. Once you know who you’re targeting, then it’ll be easier to know what kind of content will resonate with them and which channels will work best for reaching them.
Finally, make sure that any blog posts or articles related to your niche are easy-to-find. Add links to blog posts from within the body of articles (or vice versa) so readers don’t have to hunt around for them every time.
2) On-page SEO
If you’re looking for an easy way to start driving traffic, there’s no better place than with Search Engine Optimization. There are three main components of the process:
- Keyword Research
- On-Page Optimization – Link Building
The easiest way to do keyword research is by using a tool called Google Keyword Planner. Simply type in a few different keyword phrases, and Google will show you their search volume statistics, as well as related keywords. The greater number of monthly searches for a particular phrase, the better choice it is for your website’s on-page SEO. This data can also help you identify trends in what people are searching for—which can influence your marketing efforts and help you decide which direction to take with your business. Next, it’s time to analyze your competitor’s websites and see how they’re optimizing their pages. Don’t steal exact phrases from them though—that could lead to legal trouble!
3) Traffic Generation
One of the best ways to generate traffic is through search engine optimization. When you optimize your site for search engines, it’s easier for them to find your content and show it in the search results. Optimizing your site will help you get found by people searching online, which can lead to more traffic and a larger customer base.
