If you’re like most brands, you’re probably already familiar with Snapchat. It’s not hard to see why — the app is built around sharing stories and photos with friends, and it’s become a go-to for many marketers looking for new ways to connect with their customers.
What is Snapchat Marketing? Snapchat marketing is a form of digital marketing that uses Snapchat to reach the right audience. Snapchat is a popular social media platform that allows users to send messages, photos, and videos that last for 10 seconds before they disappear.
Snapchat marketing is an effective way to get your brand into the heads of teens and young adults who are on Snapchat. You can promote company events or products through Snapchat, but you also have the opportunity to build brand awareness by using Snapchat filters.
But despite its popularity, there are some things you might not know about Snapchat that can help you maximize your reach and engagement. Here are 4 hacks you can use in your next campaign:
The first hack is to use a tool called Snappet. Snappet allows you to make Instagram Stories look like Snapchat Stories. This is great because it allows you to post stories on both platforms without having to worry about posting twice or posting the same story twice.
The second hack is to make sure your account has good metadata. Metadata is information about an account that can be found in its profile or bio section. It includes things like how many followers it has, where it’s located (country), what type of content they post, etc.
2. Use a custom filter
You can transform your face or body in any way you like with a filter, and it’s a great way to stand out from the crowd. The filters are customizable so that you can choose whatever style suits your brand best.
Connect with influencers in your niche. Influencers aren’t just celebrities — they include anyone who has high levels of engagement across platforms like Instagram and Vine. Connecting with these influencers is a great way to drive traffic to your site (and possibly even sales) because they’ll share their story with their followers and potentially reach millions of people through social media channels.
Snapchat codes let people share your content without having to install an app on their phone or visit your website. They’re also a great way to promote content from other brands and businesses. Just place a Snapchat code next to any image or video shared on Facebook, Twitter, or Instagram — it will automatically appear in Snapchat stories when someone taps it.
Instead of just posting boring videos or photos, create stories that include a series of images or videos that tell a story together. This is where the real magic happens on Snapchat — it’s usually what gets people involved and keeps them coming back for more.
4. Use geofilters strategically
Geofilters are special filters that allow brands to create their own branded filters that people around the world can use when they’re visiting their location or searching for content related to their brand or event. They work great as an opportunity for growth marketing because they provide value in two ways: firstly, they add value when someone uses them; secondly, they help spread awareness about your business and brand by helping them connect with others through geo-targeted marketing efforts like newsletters and other forms of social media outreach.